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1、本科毕业论文题 目：电商平台“流量源”架构 分析研究院 （部）：专 业： 班 级： 姓 名： 学 号：指导教师：完成日期： 1目 录摘 要IIABSTRACTIII1前 言1.1电商时代第三方平台的兴起11.2毕业实习经验-淘宝平台流量结构分析11.3综合购物平台-天猫平台流量架构分析31.4团购时代-聚划算平台流量结构分析51.5小结51.5.1直通车51.5.2淘宝客61.5.3聚划算71.5.4威客72.家居装饰行业电商市场分析2.1引言82.2家居装饰行业地方平台简介92.3装饰行业电商流量分析112.4家居装饰行业运营模式132.5家居装饰O2O模式实例-美乐乐133.电子商务优化农
2、村流量3.1平台流量在农村的发展潜力巨大153.2具有特色的青岛电商发展153.3第三方平台抢占农村流量164. 电子商务发展趋势未来畅想4.1未来农村流量占主要流量板块174.2未来农村所占主要板块设想17谢 辞18参考文献19摘 要电子商务是指消费者在网上购物消费，消费者和商家实现网上交易和在线支付的电子交易行为。电子商务根据不同的参与角色又划分为不同的模式，例如：B2B（阿里巴巴）、B2C(天猫)、C2C(淘宝)、O2O（滴滴打车）、P2P（你我贷）等，电子商务的出现改变了传统企业的交易方式，同时也改变了消费者的消费行为，极大地方便了消费者，满足了消费者的需求。同时，在电子商务出现的同时
3、也极大的带动了其他产业的发展，如大宗商品的交易、旅游业、金融行业、医疗器械行业、医疗保健行业、装饰行业、家居行业等，在中国尤为是阿里巴巴集团的出现带动了诸多信息产业的发展，为中国的消费行为习惯，以及经济的发展到来了很大的转变和促进作用。 电子商务的发展中必不可少的三大对象-第三方交易平台、支付系统、物流。这三个因素是电子商务发展的关键，第三方交易平台在电商出现的同时不断得到开发，诸多的平台开发商纷纷加入电商平台的开发中，例如：淘宝、速卖通、京东、易购、建行商城、聚美优品、唯品会、蘑菇街、拍拍、美丽说、当当、乐峰网等，诸多平台的出现使得消费者更加满足消费的需求，每个平台都有每个平台的特色，每个平
4、台都有每个平台的流量架构，这也是我这次写这篇论文的原因，由于之前在一家电商实习过，所以对每个平台的流量架构都充满兴趣。 电子商务的发展越来严峻，面对诸多平台的出现，每家网站的流量成为每个网站运营所应该担心的，因为进入网站的流量直接和网站的成交额是成正比的，诸多电商的出现都在巨大的万维网消费人群里分一杯羹，流量慢慢的就被这些平台分取了，例如美丽说的定位人群流量就是女性频道，在众多的流量当中毫无疑问女性的主力军进入女性平台，平台的细分让流量显得格外的珍贵，每家平台开始凸显自己平台的特色，以吸引更多的消费者进入自己的平台。 电商最初的流量集中在网络的PC端，伴随着智能手机的出现，再加上手机端APP的
5、方便性、可移动性，人们的消费行为也正在发生着变化。PC端的交易额在慢慢的下降，相反的是这部分流量转变到了无线端，无线端的流量慢慢的成为消费的主力，人们出门消费只需要一部手机就可以了，电商真的改变了人们的生活，让人们的消费行为习惯发生了巨大的转变，电商的影子已经出现在人们生活的各个角落。关键词：第三方交易平台；在线支付；平台流量；无线端APPElectronic business platform Traffic Sources Architecture AnalysisABSTRACT E-commerce refers to the consumer online shopping, con
6、sumers and businesses to achieve online transactions and online payment of electronic transactions. Electronic commerce according to different participant roles is divided for different models. For example: B2B (Alibaba), B2C (Lynx), C2C (Taobao), o2o (taxi drops), P2P (I loan you), e-commerce has c
7、hanged the traditional business transactions. Meanwhile, it changes the consumer behavior, which greatly facilitates the consumers, to meet the needs of consumers. At the same time, also appeared in the electronic commerce also greatly led to the development of other industries, such as commodity tr
8、ading, tourism, financial industry, medical equipment industry, medical care industry, decoration industry, home industries such as, in China especially Alibaba group of led the development of many of the information industry, Chinas consumption habits, and economic development come great changes an
9、d promote the role. Three main objects, the third party trading platform, the payment system and logistics, are essential in the development of e-commerce. These three factors is the key to the development of electronic commerce, and the third party trading platform in business appear constantly dev
10、eloped, many developers have joined the development platform of electronic business platform, such as Taobao, aliexpress, Jingdong, Tesco, CCB mall, poly America, vipshop, mushroom street, pat, beautiful said, Dangdang, LAFONT network, many platform makes the consumers more to meet consumer demand,
11、each platform has the characteristics of each platform, each platform has each flow platform architecture, which is why I write this paper, because before a home appliance business practice, so on the flow of each platform architecture are full of interest. The development of e-commerce more and sev
12、ere, in the face of many platforms, each site traffic into each website operators should be worried about, because traffic directly into the site and turnover sites is proportional to, many electricity providers are on the world wide web is a huge consumer groups in a share, flow slowly on the the p
13、latform used, such as the beautiful said positioning crowd flow is that women in many of the flow channel, there is no doubt that the main force of female female into the platform, platform segments let flow seem to be particularly precious, each platform began to highlight their platform characteri
14、stics, in order to attract more consumers into their platform. Electricity suppliers initially concentrated in the network PC terminal, accompanied by the emergence of smart phones, coupled with the convenience of mobile phone terminal APP, mobile, consumer behavior is also changing. The PC side of
15、the transaction volume decline in slowly, the opposite is the flow changes to the wireless terminal, wireless terminal flow slowly become the consumption of the main, people go out to the consumer only need a phone can be, electric really changed peoples life, make peoples consumption habit is undergoing tremendous changes, electricity suppliers shadow has appeared in every corner of peoples lives.Keywords: third party trading platform; online payment; platform flow; wireless client APP21前 言 当前，我国电子商务正进入快速发展的阶段，网络电商慢慢的取
