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1、2022年考博英语-江西师范大学考前拔高综合测试题（含答案带详解）1. 单选题In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such b
2、usiness-to-business sales make sense because business people typically know what product theyre looking for. Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. “Businesses need to feel they can trust the pathway between them and the supplier,” says sen
3、ior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the companys private intranet. Another major shift in the model for Internet commerce concerns the technology availabl
4、e for marketing. Until recently, Internet marketing activities have focused on strategies to “pull” customers into sites. In the past year, however, software companies have developed tools that allow companies to “push” information directly out to consumers, transmitting marketing messages directly
5、to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers computer monitors. Subscribers can customize the information they want to receive and proceed directly to a companys Web site. Companies su
6、ch as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto
7、the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. Thats a prospect that horrifies Net purists. But it is hardly inevitable that companies on the Web will need to resort to push strategies t
8、o make money. The examples of Vineyards, A, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any en
9、terprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. 41. We learn from the beginning of the passage that Web business _.42. Speaking of the online technology available for marketing, the author implies that _.43.
10、 In the view of Net purists, _.44. What is the authors attitude towards transmitting marketing messages directly to targeted customers?45. We learn from the last paragraph that _.问题1选项A.has been striving to expand its marketB.intended to follow a fanciful fashionC.tried but in vain to control the ma
11、rketD.has been booming for one year or so问题2选项A.the technology is popular with many Web usersB.businesses have faith in the reliability of online transactionsC.there is a radical change in strategyD.it is accessible limitedly to established partners问题3选项A.there should be no marketing messages in onl
12、ine cultureB.money making should be given priority to on the WebC.the Web should be able to function as the television setD.there should be no online commercial information without requests问题4选项A.He doesnt think much of it.B.He thinks its a good strategy.C.He thinks it works but is a nuisance.D.He t
13、hinks it will arouse negative actions.问题5选项A.pushing information on the Web is essential to Internet commerceB.interactivity, hospitality and security are important to online customersC.leading companies began to take the online plunge decades agoD.setting up shops in silicon is independent of the c
14、ost of computing power【答案】第1题:A第2题:C第3题:D第4题:C第5题:B【解析】41.【选项释义】41. We learn from the beginning of the passage that Web business _. 41. 我们从这篇文章的开头了解到，网络商业_。A. has been striving to expand its market A. 一直在努力扩大它的市场B. intended to follow a fanciful fashion B. 打算遵循一种奇特的时尚C. tried but in vain to control t
15、he market C. 试图控制市场，但没有成功D. has been booming for one year or so D. 已经繁荣了一年左右【考查点】事实细节题。【解题思路】定位第一段第一句“在网络商业的第一年左右，大部分的行动都围绕着开发消费者市场的努力（revolved around efforts to tap the consumer market）”，可知，网络商业第一年左右的时期里，大多数的努力都是围绕着打开市场而展开的。因此，该题选择A项正确。【干扰项排除】B选项定位第一段第二句“随着网络被证明不仅仅是一种时尚”，可知“打算遵循一种奇特的时尚”与原文无关，无中生有；C选项“试图控制市场，但没有成功”没有提到，无中生有；D选项“已经繁荣了一年左右”在文中只是提到它第一年做的一些事情，并不是繁荣了一年，属于曲解原文。42.【选项释义】42. Speaking of the online technology available for marketing, the author implies that _. 42. 谈到可用的在线营销技术，作者暗示_。A. the technology is popular with many Web users A. 这项技术受到
