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1、BEIJING2008同一个世界同一OneWorldOneTheprojectoftheBeijing2008OlympicGamesImageandLookaimsatcreatingunique,completeandconsistentvisualimagesfortheBeijing2008OlympicGamesandParalympicGamesthrougharchitecturaldevelopmentandintegratedapplicationandmanagementoftheimageelementsoftheBeijing2008OlympicGamesandPar
2、alympicGames.TheOlympicimageelementsarebasicelementsoftheprojectofBeijing2008OlympicGamesImageandLook,whichincludetheOlympicSymbol,BeijingOlympicGamesemblem,itscolorsystem,themeslogan,secondarymarks,mascots,OlympicPictogram,corepatternsandasetofphotographicimages.TheOlympicRingsandtheimageelementsof
3、theBeijingOlympicGames,whosedesignhasbeencompleted,symbolizetheOlympicSpiritandtheconceptsofthiseditionoftheOlympicGames,andserveasthebasisforthecreationoftheBeijing2008OlympicGamesImageandLook.Theyarethecarriertoshowcasetotheworldthecultureandtradition,aswellasthecityimagesandhumanspiritofChinaandB
4、eijing.TheyconstitutesignificantwealthoftheBeijing2008OlympicGames.GraphicelementsofBEIJING2008TheOlympicRingsThesefiverings-blue,yellow,black,greenandred-representthefivepartsoftheworldnowencompassedbyOlympismandreadytocompeteagainsteachother.Moreover,thesixcolours(includingthewhitebackground)thusc
5、ombinedrepresentthoseofallnations,withoutexception.FullstoryTheOlympicEmblemEveryemblemoftheOlympicstellsastory.TheBeijing2008OlympicGamesemblemChineseSeal,DancingBeijingisfilledwithBeijingshospitalityandhopes,andcarriesthecityscommitmenttotheworld.Fullstory#同一牛世界同一个梦想OneWorldOneDreamOneWorldOneDrea
6、mOneWorldOneDreamfullyreflectstheessenceandtheuniversalvaluesoftheOlympicspirit-Unity,Friendship,Progress,Harmony,ParticipationandDream.Itexpressesthecommonwishesofpeopleallovertheworld,inspiredbytheOlympicideals,tostriveforabrightfutureofMankind.FullstorySecondaryMarksBeijingOlympicCulturalFestival
7、SymbolEnvironmentalSymbolofBEIJING2008VolunteersSymbolofBEIJING2008TheOfficialMascotsityFuwaDesignedtoexpresstheplayfulqualitiesoffivelittlechildrenwhoformanintimatecircleoffriends,FuwaembodythenaturalcharacteristicsoffourofChinasmostpopularanimals-theFish,thePanda,theTibetanAntelope,theSwallow-andt
8、heOlympicFlame.Fullstory越犬/舉务y垢X龙圍rX戦为気K/rPictogramsAXTheMedalPictogramsNamedthebeautyofsealcharactersandwithstrokesofsealcharactersastheirbasicform,thePictogramsoftheBeijing2008OlympicGamesintegratepictographiccharmofinscriptionsonbonesandbronzeobjectsinancientChinawithsimplifiedembodimentofmoderng
9、raphics,makingthemrecognizable,rememberableandeasytouse.MoreTheMedalThemedalfortheBeijing2008OlympicGamesisdesignedwithinspirationcomingfrombi,Chinasancientjadepieceinscribedwithdragonpattern.Themedals,madeofgoldandjade,symbolizenobilityandvirtueandareembodimentoftraditionalChinesevaluesofethicsandh
10、onor,sendingforthstrongChineseflavor.FullstoryTheTorchTheBeijingOlympicTorchThetorchoftheBeijingOlympicGameshasaverystrongChineseflavour.ItdemonstratestheartisticandtechnicallevelofChina.ItalsoconveysthemessageofaGreenOlympics,aHigh-techOlympicsandthePeoplesOlympics.Theshapeofthepaperscrollandtheluc
11、kycloudsgraphic,expressestheideaofharmony.MoreBeijingParalympicsGraphicsParalympicEmblemDubbedSky,EarthandHumanBeings,theemblemoftheBeijingParalympicsisastylizedfigureofanathleteinmotion,implyingthetremendouseffortsadisabledpersonhastomakeinsportsaswellasinreallife.FullstoryParalympicMascotCows,symb
12、olicofadown-to-earth,diligent,staunchandnever-say-diespirit,areadoptedtoshowtheunremittingspiritofathleteswithadisabilityinbeingthebesttheycanbe.ItdovetailswiththeupbeatspiritofParalympiansandtheconceptofTranscendence,Equality,IntegrationoftheBeijingParalympicGames.Fullstory同一牛世鼻阿一牛裝堀OneWorldOneDrea
13、mThemeSloganInChinese,thewordtongyi,whichmeansthesame,isusedfortheEnglishwordOne.IthighlightsthethemeofthewholeMankindlivesinthesameworldandseeksforthesamedreamandideal.Fullstory亦才PresentationinMoscowMr.HeZhenliangsOpeningSpeechVicePremierLiLanqingsSpeechMr.LiuQisSpeechMr.YuanWeiminsSpeechMr.LouDapengsSpeechMr.WangWeiSpeechMs.DengYapingSpe
