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1、 Unit 5 Inside AdvertisingTeaching aims and demands类别课程标准要求掌握的项目话题Talking about advertising and advertisements; ways to make effective ads; advertising controls词 汇Billboard casual garment advertiser advert inform association target basis technique lane feature conscience worthy corporation budget ex
2、pense broadcast rely visual generate response stereo refresh partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint chairman raise dial operator litre mature fashion misleading ethical dishonest alcoholic tobacco ban promote immoral decent ethics offending beware con
3、sumer trustworthyTurninto fit in(to) rely on have no use for功 能表达不同观点(Expressing different views of an argument)You are quite right. Im afraid I cant accept that.I quite agree with you. I wouldnt say that.I think so, too. Not really.I see your point, but. Thats not how I see it.Thats ridiculous. Im
4、afraid I have a different opinion.Not at all. No problem. No way.语 法复习宾语补足语(The Object Complement)Committee members recently appointed me their chairman.（名词作宾补）They made Ronaldo, the soccer star, the spokesman of their product.（名词作宾补）I find it very difficult to raise the money.（形容词作宾补）As my neighbou
5、r is a troublemaker, I have to keep myself away from him.（副词作宾补）Please remember me to your parents.（介词短语作宾补）His speech left the president in a very awkward situation.（介词短语作宾补）Really good advertising persuades people to behave in certain ways.（动词不定式作宾补）Committee members have asked me to tell you how
6、much we all appreciate your donation. （动词不定式作宾补）Many people consider advertisements offending.（-ing形式作宾补）Through the window, I could see the rain coming down in sheets. （-ing形式作宾补）She is going to have the novel translated.（过去分词作宾补）Id like to have the goods delivered directly to my office. （过去分词作宾补）
7、Period 1 Warming up & reading ITeaching goals 教学目标1. Target language目标语言：重点词汇和短语Advertiser, billboard, casual ,garment, advert, inform2. Ability goals能力目标Enable the students to talk about advertising and advertisements.3. Learning ability goals 学能目标Help the students learn how to talk about their opi
8、nions about advertisementsTeaching important & difficult points教学重难点how to talk about their opinions about advertisementsTeaching methods教学方法Discussion.Teaching procedures & ways教学过程与方法Step 1: warming up1. Let Ss enjoy two videoT: Do you like McDonalds better than KFC because of the advertisement?2.
9、 BrainstormAsk the Ss to think about where they can see or hear advertisementsSs: on TV, on the radio, at the cinema, on buses, in train stations, in magazines, on billboards, at the airport 3. Compare the two advertisements, which one is easier for you to remember? Why?T: There are many advertiseme
10、nts around us, can you remember the names of any products that were being advertised? Or, what kinds of advertisements are easier for you to remember.4. Pre- readingT: look at each of the advertisements on the next two pages and discuss the questions with a partner: What doses the advertisement want
11、 you to do? How does it try to persuade you to do this? Which advertisements do you think are the most effective? Why?How Advertising WorksStep 2 Scan the text.Ask the Ss to scan the headings of each section and get a general understanding of the text.Step 3 Read againRead the passage carefully and
12、sum up the main idea of each section. Section I(para.1)IntroductionSection II(para. 2)What is an advertisement?Section III(para. 3-7)How do advertisers make effective advertisements?Section IV(para. 8-9)How effective are advertisements?Step 4 Detail readingAsk the Ss to read the text carefully and t
13、ry to answer the following questions: 1. Who advertises?2. Why do they advertise?3. Where do they advertise?4. How do they decide where to advertise?5. Does advertising work?Suggestive answers: 1. Who advertises?u Businesses, individuals, organizations and associations.2. Why do they advertise?u The
14、y want to sell something or to inform or educate the public.3. Where do they advertise?u On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).4. How do they decide where to advertise?u They
15、consider their budget and what medium is most likely to be seen or heard by the target consumer.5. Does advertising work? u Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change peoples opinions over time. Step 5 Homework1. In pairs, discuss the questions in Ex 2 on P44.2. Finish Ex 3 on P45 in pairs.Period 2-3Language study for Reading 1Step 1 Words revision Use th
