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1、Globalization is a new term that has found a significant place in the lives of the people. By globalization, we mean shedding down the walls of distrust and the barriers of suspicion in between countries, to make a bridge where ideas and beliefs can cross the borders. Though globalization today prim
2、arily covers the economical side, the impact is not limited to the economy only. It actually affects every aspect of life, like cultural, social, psychological and of course, political. While globalization is seen as a sign of a hopeful future by some, there are others who believe that it can cause
3、tremendous disaster for the world economy. Read on to find the pros and cons of globalization.Pros Of Globalization With globalization, there is a global market for companies to trade their products and a wider range of options for people, to choose from among the products of different nations. Deve
4、loping countries benefit a lot from globalization, as there is a sound flow of money and thus, a decrease in the currency difference. To meet the increasing demands that follow globalization, there is an increase in the production sector. This gives loads of options to the manufacturers as well. Com
5、petition keeps prices relatively low, and as a result, inflation is less likely to occur. The focus is diverted and segregated among all the nations. No country remains the single power head; instead there are compartmentalized power sectors. The decisions at higher levels are meant for the people a
6、t large. Communication among the countries is on the rise, which allows for better understanding and broader vision. As communication increases amongst two countries, there is interchange of cultures as well. We get to know more about the others cultural preferences. As we feed to each others financ
7、ial needs, the ecological imbalance is also meted out. Governments of countries show concern about each other. Cons Of Globalization Globalization is causing Europeans to lose their jobs as work is being outsourced to the Asian countries. The cost of labor in the Asian countries is low as compared t
8、o other countries. The high rate of profit for the companies, in Asia, has resulted in a pressure on the employed Europeans, who are always under the threat of the business being outsourced. Companies are as opening their counterparts in other countries. This results in transferring the quality of t
9、heir product to other countries, thereby increasing the chances of depreciation in terms of quality. There are experts who believe that globalization is the cause for the invasion of communicable diseases and social degeneration in countries. The threat that the corporates would rule the world is on
10、 high, as there is a lot of money invested by them. It is often argued that poor countries are exploited by the richer countries where the work force is taken advantage of and low wages are implemented. Simply put, globalization is an ongoing process of integration of regional economies into global
11、network of communication and execution. Let me explain this a bit. Assume that you are a mango farmer in India and you grow very good quality mangoes over there. Obviously, your fruit is highly appreciated in India, but you also know that you shall get a better value in US. So the network of communi
12、cation and execution that allows you to sell your fruit in US is basically, the phenomenon of globalization. (At least the Indian farmer is happy about advantages of globalization in India, he is earning a quick buck.) The advantages and disadvantages of globalization in India and other developing c
13、ountries are very profound. Read more on advantages of globalization.Globalization: Advantages and DisadvantagesInstead of giving a few pointers here and a few pointers there, explanation on these concepts should do more justice to the subject. Have a look at the followingAdvantages and Disadvantage
14、s of Global Marketing There has to be operational differences between various companies in different countries. What I mean to say is, a car manufacturer of UK will manufacture a car with a different operation than a car manufacturer in Italy (for example Jaguar and Ferrari). Both are trying to take
15、 advantage of the operational difference that they have between them. And both companies are trying to sell a car in America for a greater value. So if you want your product to have an appeal on a global scale, then obviously, marketing on a global scale is required.Advantages of Global Marketing Lo
16、wer Marketing Costs: If you are to consider lump-some cost then, yes, it is high, but the same cost even goes even higher if the company has to market a product differently in every country that it is selling. Global Scope: Scope of this kind of marketing is so large that it becomes a unique experience. Brand image Consistency: Global marketing allows you to have a consistent image in eve
