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1、This Conference is by municipal Standing Committee research decided held of, main task is in-depth learning implement XI General Secretary on two learn a do learning education of important indicates spirit and provincial Secretary XXX important speech spirit, according to central deployment and prov
2、incial requirements, on I city two learn a do learning education work for arrangements deployment, education guide General members further firm ideal faith, and keep on party loyalty, and set breeze upright, and courage to play as, for in province first full built well-off social, and Building highe
3、r levels of ecological vitality city provide a strong organizational guarantee of happiness. All party members in the Constitution Party rules, series of speeches, be qualified party members education, Party Central Committee to deepen the inner-party education, advancing the comprehensive yet anoth
4、er important practice in strictly administering the party, is to promote the inner-party education from key minority to the vast number of party members expanded, from the concentration of important measures to extend education to regular education, is leading the task of party building this year. T
5、his year, the XI General Secretary on many occasions two study and education issued instructions, profoundly illustrates the significance of education, brilliantly describes the overall objectives, basic requirements and main tasks of education, made clear that the main responsibility of the head of
6、 the party organization at all levels and shall carry out, point in the right direction for the us to carry out study and education, provide the fundamental follow. On April 6, Liu Yunshan, Comrade Zhao Leji in Central two Forum on educational work, a careful deployment of this work, put forward a c
7、lear requirement. On April 13, the Party Secretary, Xie Fuzhan, Director of the provincial peoples Congress, the provinces two study educational Conference, made specific arrangements to carry out study and education in the province. We want to seriously study led And further implementation. Party a
8、ccording to the spirit of the Central and provincial requirements, based on actual city, research has developed a two educational programmes and study contents specific programmes, we want to pay special attention to follow-up. Now, I make a few remarks. First, deepening understanding, enhancing gra
9、sp two educational responsibility since the partys 18, Comrade XI Jinping as General Secretary of the CPC Central Committee made a series of major deployment around the partys construction, making a series of punch, construction of a new political styles and the aspirations of the Party greatly cond
10、ensed. Two study and education, reflects the interlocking, step by step, further promote the comprehensive strictly administering the partys firm determination and political will, to push forward the four comprehensive strategy is of great significance. We should be supported by political and overal
11、l贵州文兴酒业有限公司“特别道”品牌战略规划方案大纲（分析、规划、实施、评估、限制）一、 品牌管理规划分析（一）、市场背景分析1、全国市场背景2、区域市场背景3、市场需求分析4、竞争压力分析5、经销商需求分析（二）、企业资源分析1、硬件资源设施（工厂生产规模、基酒存储量）2、软件资源设施（资金、新品开发实力、企业管理体系、核心团队管理实力、销售实力）（三）、企业经营理念1、企业经营理念2、品牌经营管理理念3、市场经营理念（四）、品牌系列开发思路 1、依据价格定位开发（中学低） 2、依据渠道定位开发（商超、流通、餐饮） 3、依据市场需求开发（单支（裸、包）、礼品、宴席）二、 品牌战略方案规划（一
12、）、品牌化决策：1、 自创产品品牌2、 品牌建设（1） 品牌名称（特别道）/品牌发展战略（2） 品牌特性（3） 品牌文化内函（4） 品牌定位（中低端区域性品牌）（5） 品牌传播策略（品牌广告（导入、成熟）+企业内刊+公司网站+品牌故事）（二）品牌模式选择1、单一品牌/多元化（三）品牌识别界定1、理念识别2、品牌VI或CI系统3、行为识别与符号识别（四）品牌延长规划 1、成长期延长规划 2、成熟期延长规划 3、衰退期延长规划（五）品牌管理规划 1、品牌职能管理（品牌决策小组、市场部、新品开发小组“市场调研组、包装设计组、VI策划组、产品推广、广告宣扬组、市场效果评估组”） 2、品牌阶段管理（导入
13、期、成长期、成熟期、衰退期）（六）、品牌愿景设立（产品推广策略、营销策略）三、品牌战略方案实施（营销管理）（一）、产品开发信息化包括：命名、包装、文案设计、设计风格、媒介选择。1、产品名称2、产品规格3、产品包装（裸包结合）4、产品概念（文案设计）5、产品类别：香型（酱香、浓香）6、产品结构-酒精度（高度53、中度45、低度38）（二）、产品价格1、定价范围（5-108元）2、价格体系3、利润空间 （三）、营销渠道策略（细分市场）模式创新+区域精耕1、目标市场策略（1）、区域目标市场策略（西南“川湘黔云桂”、华南“穗闽琼”、华东“江浙沪”、华北“”东北、西北）（2）、城镇目标市场策略（城市、乡
14、镇/农村）（3）、浓、酱、清目标市场策略、（4）、高、中、低目标市场策略（5）、宴席目标市场策略（6）、礼品市场策略（中、低（日常礼品）、其他（春节走亲戚）（7）、消费群体市场策略2、经销/代理区域策略3、渠道细分策略（四）、促销推广（品牌推广、产品推广、渠道推广）1、促销方式（五）、广告策略（品牌推广）1、媒介广告宣扬策略2、户外广告宣扬策略3、渠道广告宣扬策略4、终端售点广告宣扬策略5、促销广告宣扬策略（六）、产品开发费用核算 1、产品品牌CI创意设计费用核算 2、产品包装设计制作费用核算 4、生产成本费用核算 5、广告宣扬费用核算 6、渠道开发费用核算 7、促销活动推广费用核算 8、仓储
15、物流费用核算 9、品牌管理成本费用核算四、品牌战略方案评估1、知名度2、美誉度3、认知度4、联想度5、忠诚度6、投入产出比例五、品牌战略方案限制 1、品牌管理限制 2、产品开发管理限制 3、产品推广管理限制 4、渠道、终端管理限制 5、广告宣扬管理限制 6、产品价格管理限制 7、品牌开发费用风险限制为了推动幼儿园民主建设，保障教职工参加幼儿园民主管理和民主监督的权利，健全和完善幼儿园园长责任制。为了使教职工代表大会依据规定行使职权height, deep understanding of two study and education on strengthening education of party members and cadres and building a contingent of cadres with high quality, maintaining and developing the partys advanced nature and purity of the significance of practical thought and action
