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1、 4模块Unit1 Advertising重点短语1. be aware of 知道，明白，意识到 I want you to be aware of the sItuatIon before It effects you.我希望在情况影响你前,你能察觉到。2. play tricks on 欺骗，捉弄 Ill give him play tricks on me, the low-down thing! Hell go straight down to the police station!这狗东西，在我跟前使巧，送他公安局去！3. believe in 信任，相信 4. be bored
2、with 对感到厌倦 5. appeal to迎合，对有吸引力 Blue and red appeal to me, but I dont like Gray or yellow蓝色和红色投我所好然而我不喜欢灰色和黄色。6. trick sb into doing sth诱使某人做某事 7. be satisfied with 对感到满意 Think about the misforture of others that you may be satisfied with your own lot想想别人的不幸,你可以对自己的命运感到满足8. be used to对习以为常，习惯于 There
3、 are a few verbs which fit into both groups and a hyphenmay be used to show the distinction还有一些动词适合于上述两种情况,可用连接号表示这种区别9. fall for 上的当，受骗 I cant believe you would fall FOR that old trick.我不相信你会上那老把戏的当。10. deal with 处理，对付 Appoint an ad hoc committee to deal with the affair指定一特别委员会处理此事.11. commit suici
4、de/a crime 自杀 /犯罪 12. be intended for 为而打算 13. be concerned with 对关心 Evidently, there is another motion to be concerned with and that is the propagation of the modulation envelope显然，还应当考虑另外一种运动，那就是调制包络的传播。14. get sth across 传达 15. be particular about 对挑剔 16. soft drink 软饮料 17. come up with 提出，拿出 The
5、 company HAS come up with a new acousto-optical device这家公司已制造出一种新的声光装置。18. according to 根据 Gasoline now costs an average of $3.15 a gallon, seven cents shy of the record set last May, according to AAA.据美国汽车协会的数据，汽油现在的平均价格是每加仑3.15美元，仅比去年五月的记录低了七美分。19. agree with sb. on sth.同意某人的意见 20.hold ones breath
6、 屏住呼吸 21. in public 在公共场所 22. at ones service 听候某人吩咐，为某人服务23. cure sb. of a disease 治愈某人的病 24. be proud of 以感到自豪 25. even if 即使 Dont neglect old friends, even if you no longer need them. AESOP即使你不再需要老朋友，也不要怠慢他们。伊索26. at a low price 以低价格 27. be popular with 受某人欢迎 28. senior high 高中 29. be of good / h
7、igh quality 高质量 30.be on sale 在销售中 31. make an announcement 宣布 32. keep away from 远离 33. No comments 不加评论，无可奉告 34. bad breath 口臭 35. be similar to 和相似 36. up to （数量，程度等）达到 37. in particular 尤其，特别 38. introduce to 向作介绍 39. recommend sth. to sb. 向某人介绍某物 40. protect from 保护免于 41. stand for 代表，表示 We sta
8、nd FOR self - reliance.我们主张自立更生。42. be responsible for 对负责43. in ones opinion 依某人看 44. warn sb. against45. attract/catch/draw ones attention吸引.注意力46. take turns to do sth. 依次做某事，轮流做某事47. persuade sb into doing / to do sth 说服某人做某事48. have/keep/hold sth. in mind 把记住 重点句型1. We are so used to them that
9、we do not even realize how many we see and hear in a day.我们习惯了他们，我们甚至不知道我们一天看到和听到有多少2. A commercial advertisement is one which someone has paid for to promote a product or service.商业广告则是其中有人为推销产品或服务支付。3. PSAs are often placed for free, and are intended to educate people about health, safety, or any
10、other issue which affects public welfare.公益广告往往是放置免费的，旨在教育有关健康，安全或任何其他的问题，影响公共福利的人。4. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.中国拥有强有力的法律保护广告，说谎或试图使人们相信有关产品或服务的不真实索赔人。5. However, we still must be aware
11、 of the methods used in advertisements to try and sell us things.但是，我们仍然必须在广告中使用的尝试和卖给我们知道事物的方法。6. Even if an ad does not lie, it does not mean it tells you the complete truth.即使广告不撒谎，这并不意味着它会告诉你完整的真相。7. All of these ads are meant to be helpful, and you can often learn a lot by following the advice
12、they give.这些广告都意味着是有帮助的，你经常可以学到以下的建议，他们给了很多8. The boss can then choose the right product to produce , the one which is expected to be most popular with consumers.老板就可以选择合适的产品来生产，这是预期的是最流行的一种与消费者9. Also important are the sales targets.同样重要的是销售目标。10. If they want to become the market leader, the compa
13、ny must ensure that their product is of high quality.如果他们想成为市场领导者，公司必须确保他们的产品是高质量的。11. That is why we are considering repackaging our chocolate bar as well.这就是为什么我们正在考虑重新包装的巧克力棒以及。12. Not all ads play tricks on us though.并非所有的广告播放我们虽然花样13. These ads deal with large social issues.这些广告处理大量的社会问题。14. In
14、 my opinion, this may have harmful effects.在我看来，这可能会产生有害影响。15. What they dont mention is how bad these things can be for our teeth.他们没有提到这些东西是多么糟糕，可以为我们的牙齿。16. Have you ever regretted not having snapped those unforgettable moments?你有没有后悔没有呵斥那些难忘的时刻？17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to re
