《房地产行业业务计划书 (English Version)》由会员分享，可在线阅读，更多相关《房地产行业业务计划书 (English Version)（27页珍藏版）》请在金锄头文库上搜索。
1、1.0 Executive SummaryMSN Real Estate will be formed as a diversified development, brokerage, and management enterprise. By being involved in each step of the way from development to rental, we at MSN can ensure our customers that they are receiving the highest quality living available at that price.
2、 We will specialize in providing high quality housing that offers both up-to-date technological amenities as well as state-of-the-art living conditions at reasonable prices. The founders are forming this company in order to provide customers with a living environment that is unparalleled, while cutt
3、ing expenses through organizational diversification enabling optimal profit margins. MSNs apartment complexes and individual units will foster an atmosphere and a quality of life that is of the highest standards. Customer satisfaction, safety and an overall healthy working relationship are our main
4、goals at MSN.1.1 Objectives1.Sales of $250,000 in 1998 and $600,000 by the year 2000. 2.Gross margin higher than 50%. 3.Net income more than 15% of sales by the second year. 4.Have a crime rate of 0. 1.2 MissionMSN Real Estate provides high-quality, comfortable rental units in Eugene and other areas
5、 of Oregon. MSNs apartment units offer state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for quality housing. Our company is dedicated to a hassle free living environment in which our tenants can enjoy all of the benefits of safe, attractive, an
6、d inviting units. Unlike many other realty companies that are solely concerned with turning profits, our primary objective at MSN is to maintain the highest level of customer satisfaction that is achievable. Tenant safety, happiness, and comfort are our main goals. MSN maintains competitive market p
7、rices, while working toward expanding the number of units owned, and increasing total profits earned. Within the company we will strive to work as a cohesive, harmonious unit focused on exemplifying our mission. Just as customer satisfaction is an intricate part of MSNs success, so is employee satis
8、faction. That is why the founders of MSN Real Estate believe that employee satisfaction will make the company a success and will be the key to their longevity. Initial focus will be to buy and develop existing apartment complexes. We will modify and remodel the acquired real estate so as to meet MSN
9、 standards and increase long-term assets and income. Housing units will predominantly be located in the University neighborhood targeting both students and professionals. MSN fosters the ideals of the importance of tenant needs along with healthy and understanding relationships and a professional co
10、mmitment to satisfaction.1.3 Keys to Success1.Safe, quality housing that provides state-of-the-art amenities at competitive prices. 2.Maintaining open communication between MSN and its customers in order to ensure the highest level of customer satisfaction and long lasting reputation within the comm
11、unity. 3.To continue to expand the number of units owned and maintained, while also increasing the level of profits for both MSN and its investors. 2.0 Company SummaryMSN Real Estate is an enterprise that is involved in numerous aspects of the industry. Primary experience and expertise is in the dev
12、elopment of high-quality, lower cost living for students and professionals seeking the most up-to-date technologically advanced living environment. An area of intense training and attention is the importance of strong customer service.2.1 Company OwnershipMSN Real Estate will be created as a Limited
13、 Liability Corporation based out of Portland, Oregon. It will be owned by its principal investors, Shawn Menashe and Nathan Koach. Shawn Menashe is the acting CEO and holds a 40% stake in the company. Nathan Koach is the acting CFO and holds a 40% share of the company as well. The other 20% is held
14、by silent investors.2.2 Startup SummaryThe total start-up expenses (including legal, stationery, architect, brochures, consultants, insurance, rent, R&D, expensed equipment, and other) come to $18,890. Start-up assets required include $12,000 in short-term assets (truck, cell phone, etc.) and $36,00
15、0 in initial cash to handle the architect and contractor fees prior to opening. The rest of the cash is needed to pay all zoning fees and governmental regulations. The details are included in the following table and chart. Start-up Plan Start-up Expenses Legal $6,400 Architect Fees $3,000 Stationery
16、 etc. $270 Brochures $275 Consultants $2,550 Insurance $1,315 Rent $1,400 Research and development $2,330 Expensed equipment $600 Other $750 Total Start-up Expense $18,890 Start-up Assets Needed Cash Requirements $36,000 Other Short-term Assets $12,000 Total Short-term Assets $48,000 Long-term Assets $0 Total Assets $48,000
