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1、喷墨照片打印机简析：1、 由于厂商，媒体的积极合作与宣传，FY 2 FY 3中国喷墨照片打印机市场总体大幅度上升；2、 FY 03,东北市场占总体市场的17.42% ；3、 FY 03,东北市场各品牌份额变化为：HP、EPSON和CANON份额仍然占有绝对优势，其他的品牌比较稳定; 表1 FY 2 FY 03中国喷墨照片打印机市场销量情况年度FY 02FY 03销量（万台）1.983.43同比增长率（%）73.23 %数据来源：CCID 2004，03表2 FY 2 FY 03中国喷墨照片打印机市场销售额情况年度FY 02FY 03销售额（亿元）0.370.56同比增长率（%）51.09 %数
2、据来源：CCID 2004，03表3 FY 03中国喷墨照片打印机东北市场各品牌销量（单位：台）情况Q2 2003ShareQ3 2003ShareQ4 2003ShareQ1 2004ShareFY03 TotalShareEPSON26938.64 %39638.47 %50939.01 %68939.01 %186338.82 %CANON12317.59 %17817.28 %22917.52 %30917.52 %83917.48 %HP15622.32 %23322.64 %34526.42 %46726.42 %120125.03 %LENOVO5507.83 %787.56%8
3、26.32 %11206.32 %3276.81 %LEXMARK497.04 %727.01 %846.44 %1146.44 %3196.65 %Others466.58 %727.04%564.28 %764.28 %2505.21总计697100%1028100%1304100%1765100%4799100%数据来源：CCID 2004，03图1 FY 03中国喷墨照片打印机东北市场各品牌销量情况39% 17%D EPSON.CANON HP口 LENOVO.LEXMARK0 Others数据来源：CCID 2004 , 03表4 FY 3中国喷墨照片打印机东北市场各品牌销售额（单位
4、：万元）情况Q2 2003ShareQ3 2003ShareQ4 2003ShareQ1 2004ShareFY03 TotalShareEPSON45.3237.24 %63.1836.68 %81.5237.76 %103.8737.97 %293.8937.52CANON21.4317.61 %29.5917.18 %36.3216.82 %47.6217.41 %134.9617.23HP29.3224.09 %42.8124.85 %62.0428.74 %76.2827.88 %210.4526.86LENOVO8.867.28 %12.267.12 %12.755.90 %16.
5、265.94 %50.136.40LEXMARK8.927.33 %12.467.23 %14.276.61 %17.926.55 %53.576.84Others7.856.45 %11.956.94 %8.984.16 %11.614.24 %40.395.16总计121.70100%172.24100%215.87100%273.54100%783.39100%数据来源：CCID 2004，03图2 FY 3中国喷墨照片打印机东北市场各品牌销售额情况7%5%17% EPSON.CANON HP口 LENOVO LEXMARK 口 Others数据来源：CCID 2004 , 03表5中国
6、喷墨照片打印机东北市场一一黑龙江各品牌销量比例对比Q2 2003Q3 2003Q4 2003Q1 2004FY03 TotalCANON17.21%17.11%17.82%17.21%17.35%EPSON38.21%38.01%39.21%38.00%38.36%HP22.99%23.32%25.53%24.67%24.36%LENOVO7.98%7.65%6.11%7.10%7.08%LEXMARK7.11%7.09%6.39%6.13%6.55%OTHERS6.50%6.82%4.94%6.89%6.29%100%100%100%100%100%100%数据来源：CCID 2004，03
7、图3 FY 3中国喷墨照片打印机东北市场一一黑龙江各品牌销量比例对比图表45.00%40.00%35.00%30.00%25.00%20.00%15.00%10.00%5.00%0.00%* 系列1* 7.08% 6.55%6.29%CANON EPSON HP LENOVO LEXMARK OTHERS数据来源：CCID 2004 , 03表6中国喷墨照片打印机东北市场一一吉林各品牌销量比例对比Q2 2003Q3 2003Q4 2003Q1 2004FY03 TotalCANON16.89%16.36%17.03%16.89%16.82%EPSON38.10%38.11%38.56%39.2
8、1%38.64%HP21.89%22.16%26.78%25.67%24.71%LENOVO7.91%7.65%6.21%6.21%6.75%LEXMARK6.99%6.89%6.32%6.54%6.62%OTHERS8.22%8.83%5.10%5.48%6.46%100%100%100%100%100%100%数据来源：CCID 2004，03图4 FY 3中国喷墨照片打印机东北市场一一吉林各品牌销量比例对比图表 表7中国喷墨照片打印机东北市场一一辽宁各品牌销量比例对比Q2 2003Q3 2002Q4 2003Q1 2004FY03 TotalCANON18.21%17.87%17.56%
9、17.86%17.83%EPSON39.23%38.99%39.09%38.79%38.98%HP22.04%22.36%26.89%25.78%24.80%LENOVO7.67%7.45%6.53%6.12%6.74%LEXMARK7.02%7.01%6.54%6.98%6.87%OTHERS5.83%6.32%3.39%4.47%4.77%100%100%100%100%100%100%数据来源：CCID 2004 , 03图5 FY 3中国喷墨照片打印机东北市场一一辽宁各品牌销量比例对比图表45.00%40.00%35.00%30.00%25.00%20.00%15.00%10.00%5
10、.00%0.00%数据来源：CCID 2003，03表8中国喷墨照片打印机东北市场一一黑龙江各品牌销售额比例对比Q2 2003Q3 2003Q4 2003Q1 2004FY03 TotalCANON17.12%16.93%17.03%16.98%17.00%EPSON36.81%36.38%38.22%37.25%37.25%HP24.93%25.54%27.75%26.09%26.23%lENOVO7.43%7.21%5.68%6.64%6.63%-EXMARK7.32%7.24%6.54%6.21%6.71%OTHERS6.39%6.69%4.78%6.84%6.18%总计100%100%
11、100%100%100%数据来源：CCID 2003，03图5 FY 3中国喷墨照片打印机东北市场一一黑龙江各品牌销售额比例对比图表+ 系列140.00%35.00%30.00%25.00%20.00%15.00%10.00%5.00%40.00%35.00%30.00%25.00%20.00%15.00%10.00%5.00%+ 系列1%CANON EPSONHPLENOVO LEXMARK OTHERS0.00%数据来源：CCID 2004 , 03表8中国喷墨照片打印机东北市场一一吉林各品牌销售额比例对比Q2 2003Q3 2003Q4 2003Q1 2004FY03 TotalCANO
12、N17.02%16.25%16.37%16.85%16.61%EPSON36.62%36.32%37.22%38.03%37.22%HP23.61%24.41%29.13%27.18%26.60%LENOVO7.34%7.17%5.78%5.88%6.35%LEXMARK7.32%7.13%6.51%6.65%6.81%OTHERS8.09%8.72%4.98%5.42%6.41%总计100%100%100%100%100%数据来源：CCID 2003，03图5 FY 3中国喷墨照片打印机东北市场一一吉林各品牌销售额比例对比图表0.00%数据来源：CCID 2004 , 03表8中国喷墨照片打印机东北市场一一辽宁各品牌销售额比例对比Q2 2003Q3 2003Q4 2003Q1 2004FY03 TotalCANON18.27%17.82%16.91%17.82%17.64%EPSON37.87%37.08%37.71%37.70%37.59%HP23.70%24.56%29.25%27.16%26.63%LENOVO7.14%7.02%6.13%5.77%6.36%
