茂名学院专插本阅读4

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1、TEST5Reading Comprehension (30 minutes)Task 1Passage 1In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉)resta

2、urant., then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.Their hamburgers sold for fifteen cents. Cheese was another fou

3、r cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up

4、 by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.Kroc was a salesman who met the McDonald brothers in 1954, when he was s

5、elling milkshake-mixing machines. He quickly saw the unique appeal of the brothers fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the

6、 golden arches(拱门).Today McDonalds is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonalds had over $ 1 billion in total sales. Its first twenty-two years is

7、 one of the most incredible success stories in modern American business history.1. This passage mainly talks about _.A) the development of fast food servicesB) how McDonalds became a billion-dollar businessC) the business careers of Mac and Dick McDonaldD) Ray Krocs business talent2. Mac and Dick ma

8、naged all of the following businesses except _.A) a drive-inB) a cinemaC) a theaterD) a barbecue restaurant3. We may infer from this passage that _.A)Mac and Dick McDonald never became wealthy for they sold their idea to KrocB)The location the McDonalds chose was the only source of the great popular

9、ity of their drive-inC)Forty years ago there were numerous fast-food restaurantsD)Ray Kroc was a good businessman4. The passage suggests that _.A)creativity is an important element of business successB)Ray Kroc was the close partner of the McDonald brothersC)Mac and Dick McDonald became broken after

10、 they sold their ideas to Ray KrocD)California is the best place to go into business5. As used in the second sentence of the third paragraph, the word “unique” means_.A) specialB) attractiveC) financial D) peculiarPassage 2Statuses are marvelous human inventions that enable us to get along with one

11、another and to determine where we fit in society. As we go about our everyday lives, we mentally attempt to place people in terms of their statuses. For example, we must judge whether the person in the library is a reader or a librarian ,whether the telephone calleris a friend or a salesman ,whether

12、 the unfamiliar person on our property is a thief or a meter reader , and so on . The statuses we assume often vary with the people we encounter, and change throughout lift. Most of us can, at very high speed, assume the statuses that various situations require. Much of social interaction consists o

13、f identifying and selecting among appropriate statuses and allowing other people to assume their statuses in relationto us. This means that we fit our actions to those of other people based on a constant mental process of appraisaland interpretation. Although some of us find the task more difficult

14、than others, most of us perform it rather effortlessly.A status has been compared to ready-made clothes. Within certain limits, the buyer can choose style and fabric. But an American is not free to choose the costume of a Chinese peasant or that of a Hindu prince. We must choose from among the cloth

15、ing presented by our society. Furthermore, our choice is limited to a size that will fit, as well asby our pocketbook Having made a choice within these limits we can have certain alterations made, but apart from minor adjustments, we tend to be limited to what the stores have on their racks. Statuse

16、s too come ready made,and the range of choice among them is limited.6.In the first paragraph, the writer tells us that statuses can help us _.A)determine whether a person is fit for a certain job B)behave appropriately in relation to other people C)protect ourselves in unfamiliar situations D)make friends with other people 7.According

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