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1、2022年考博英语-南京艺术学院考前拔高综合测试题（含答案带详解）1. 单选题Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,” the Lays potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. “Potato chips are a snack food for the world,” sa
2、id Salman Amin, the companys head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.Frito-Lay is the biggest snack maker in America owned by PepsiCo, and accounts for over half of the parent companys $3 billion annual profits. Bu
3、t the U.S. snack food market is largely saturated, and to grow, the company has to look overseas.Its strategy rests on two beliefs: first, a global product offers economies of scale with which local brands cannot compete, and second, consumers in the 21st century are drawn to “global” as a concept “
4、Global” does not mean products that are consciously identified as American, but ones that consumers-especially young people see as part of a modem, innovative（创新的）world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese,
5、for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the companys research and development head, would hope they associate the brand with the new world of global communications and business.With brand perception a crucial factor, Riskey ordered a redesign of the Frito-La
6、y logo（标识）.The logo, along with the companys long-held marketing image of the “irresistibility” of its chips would help facilitate the companys global expansion.The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to econom
7、ic imperialism. Later, they see Frito-Lay as spreading the benefits of free enterprise across the world. “Were making products in those countries, were adapting them to the tastes of those countries, building businesses and employing people and changing lives.” said Steve Reinemund, PepsiCos chief e
8、xecutive.1.It is the belief of Frito-Lays head of global marketing that（ ）.2.What do we learn about Frito-Lay from Paragraph2?3.One of the assumptions on which Lay bases its development strategy is that（ ）.4.Why did Riskey have the Frito-Lay logo redesigned?5.Frito-Lays executives claim that the pro
9、moting of American food in the international market（ ）.问题1选项A.Potato chips can hardly be used as a weapon to dominate the world marketB.Their company must find new ways to promote domestic salesC.The light golden color enhances the charm of their companys potato chipsD.People all over the world enjo
10、y eating their companys potato chips问题2选项A.Its products used to be popular among overseas consumers.B.Its expansion has caused fierce competition in the snack marker.C.It gives half of its annual profits to its parent company.D.It needs to turn to the world market for development.问题3选项A.consumers wo
11、rldwide today are attracted by global brandsB.local brands cannot compete successfully with American brandsC.products suiting Chinese consumers needs bring more profitsD.products identified as American will have promising market value问题4选项A.To suit changing tastes of young consumers.B.To promote the
12、 companys strategy of globalization.C.To change the companys long held marketing image.D.To compete with other American chip producers.问题5选项A.wont affect the eating habits of the local peopleB.will lead to economic imperialismC.will be in the interest of the local peopleD.wont spoil the taste of the
13、ir chips【答案】第1题:D第2题:D第3题:A第4题:B第5题:C【解析】1.细节事实题。题目问的是“菲多利全球市场主管相信”。文章第一段提到“薯片是全世界人民的零食”（Potato chips are a snack food for the world），“全世界没有任何人能抵挡住薯条的魅力”（there is no corner of the world that can resist the charms of a Frito-Lay potato chip），由此可知选项D“全世界人都爱吃他们公司生产的薯条”符合题意。2.细节事实题。题目问的是“根据第二段，我们可以了解到菲多
14、利”。文章第二段提到“菲多利是美国最大的零食生产者但美国的零食市场差不多已经饱和，所以它不得不转向海外市场” （the company has to look overseas），由此可知菲多利需要打开全球市场来寻求发展，选项D符合题意。3.细节事实题。题目问的是“菲多利发展策略依据的假设是”。文章第三段提到了菲多利的两个信念，一是全球性产品具有地方产品不能与之抗衡的规模经济；一是二十一世纪的消费者为“全球性”所吸引，选项A“全球的消费者为全球品牌所吸引”符合题意。4.细节事实题。题目问的是“Riskey重新设计将菲多利标识的原因是”。文章第四段提到“（新设计的标识）能够帮助加速公司的全球扩张
15、”（help facilitate the companys global expansion），因此选项B符合题意。5.细节事实题。题目问的是“菲多利的主管们称美国食品在国际市场的推广”。文章最后一段提到将在那些国家生产产品，让产品迎合当地人的口味，雇佣那里的工人，改变他们的生活（Were making products in those countries, were adapting them to the tastes of those countries, building businesses and employing people and changing lives），选项C“有利于当地人”符合题意。2. 单选题Nowadays, a cell-phone service is available to everyone, everywhere. Probably thousands of people have already been using it, but I just discovered it, so Im going to claim it and also name it: Fake Foning.The technology has been working well for me at the o
