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1、Consumer Behavior Of The YouthsAlmost everyone behave differently when he shops, from which can show his unique character indirectly. To research into this question, we did a survey among college students and here are some things we found from it. Question OneWhat type of shopper are you?First, we d
2、ivided the shoppers into two types:one is the compulsive shopper and the other is the shopper who usually knows what he wants before heading for the store.According to the survey, the type of compulsive shopper makes up most of the proportion.Question TwoWho do you usually go shopping with?We found
3、that depending on the situation, youths are more likely to go shopping with their friends of the same sex because they think those friends can give them many practical suggestions while shopping.Question ThreeWhich aspect do you care the most when shopping, brands, quality, price or appearance?Some
4、people may pay more attention to quality, while others put more weigh on brands.Of course, there are also a lot of people who pay more attention to appearance or price.In some quarters of the questionnaire, we found that 30 percent of the students pay more attention to brand.25 percent of the studen
5、ts will pay greater attention to appearance.Another 20 percent of the students pay attention to quality.In addition, 15 percent of the students pay more attention to price.Question FourWhere would you like to make your purchase,in virtual stores, outlets, department stores or supermarkets?The resear
6、ch showed that 58% teens like shopping in virtual stores. While only 6% teens make their purchase in supermarkets. So now most teens prefer shopping at home to going out for shopping.Question FiveHow much money do the college students spend per month on average?大学生From the chart we can see that peop
7、le who spend 400 to 600 each month is 16.2%, and the students who spend 600 to 800 is almost double of the former. The majority of the students spend 800 to 1000 every month and the minority of the studentsexpenses each month are over 1000.ConclusionWith the improved quality of life, the daily consumption of college students shows a variety of developing trends. But,no matter what your consuming habits are, you should always remind yourself to be a rational consumer because businessmen are far more clever than you think they are.
