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1、2022年考博英语-南京艺术学院考前拔高综合测试题（含答案带详解）1. 单选题The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee.Efforts were made to find the
2、cause of the consumers seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation researchs classic studies, one often cited in the trade. Ma
3、son Haire, of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, baking powder, bread, canned peaches and potatoes, with the brands of amounts specified. The seventh item, in the fifth p
4、lace on both lists, read “1 lb. Maxwell House coffee” on one list and “Nescafe instant coffee” on the other. One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as
5、far as they could, the kind of woman (“personality and character”) who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the h
6、ousewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular c
7、offee.1.The fact that producers found resistance to their product despite the fact that they spent more advertising money on instant than regular coffee shows that （ ）.2.In this instance, the purpose of motivation research was to discover（ ）.3.This investigation indicated that（ ）.4.On the results of
8、 this test, the producers probably revised their advertising to show a（ ）.5.Implied but not stated:（ ）.问题1选项A.advertising does not assure favorable sales resultB.companies spent more money on advertising than they shouldC.people pay little attention to advertisingD.the more one advertises the better
9、 the sales picture问题2选项A.why people drink coffeeB.why instant coffee did not taste goodC.why regular coffee was successfulD.the real reason why people would not buy instant coffee问题3选项A.50 percent of housewives are lazyB.housewives who use instant coffee are lazyC.many women believe that wives who u
10、se instant coffee are lazyD.wives who use regular coffee are good planners问题4选项A.lazy housewife using regular coffeeB.hard working housewife using instant coffeeC.lazy housewife using instant coffeeD.man obviously enjoying the taste of instant coffee问题5选项A.Despite its advantages, most people dislike
11、d instant coffee because of its tasteB.The advertising expenditure for instant coffee was greater than that for regular coffeeC.Very often we do not know the real reasons for doing thingsD.Taste is the principal factor in determining what we buy【答案】第1题:A第2题:D第3题:C第4题:B第5题:C【解析】1.推理判断题。题目问的是“尽管在速溶咖啡上
12、花了比普通咖啡更多的广告费，但是生产商发现这种商品受到了消费者的抵制，这说明”生厂商为他们的即冲咖啡做了大量广告然而却没能得到消费者的认可，可以得出并不是所有的广告都能起到预期效果，所以A选项符合题意。2.细节事实题。题目问的是“在这个例子中，动机研究的目的是为了发现”。文章第二段第三句提到“生产商怀疑有更深层的原因”（The producers suspected that there might be deeper reasons, however），由此可以得出这项调查是为了找出为什么消费者不接受即冲咖啡这个产品。选项D符合题意。3.细节事实题。题目问的是“这项调查表明”。文章最后一段提
13、到家庭主妇认为买速溶咖啡证明这个人非常懒惰，不是一个好妻子（Eight women felt that the instant coffee user was probably not a good wife），选项C符合题意。4.细节事实题。题目问的是“根据这次试验的结果，生厂商有可能修改广告的内容，这表明”。调查结果表明人们不买速溶咖啡的原因是它暗示家庭主妇懒惰或者不会精明持家，所以生产商应该在转变这种暗示上花功夫。选项B符合题意。5.判断推理题。题目问的是“文章暗示但没有说明”。文章提到消费者不愿意买速溶咖啡是因为这种咖啡味道不好，却忽略了更为深层的含义：只有懒惰的家庭主妇才会买这种咖啡
14、。选项C符合题意。2. 单选题Massive changes in all of the worlds deeply cherished spoiling habits are under way. Whether its one of Londons parks full of people playing softball, and Russians taking up rugby, or the Super bowl rivaling the British Football Cup Final as a televised spectator event in Britain, the
15、 patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our spoiling culture.That annual bicycle race, the Tour de France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders. The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want
