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1、Intention To Buy Counterfeit Goods of Chinese Jobbers in Guizhou Province， PRC【Abstract】Thegovernmentandbusinessorganizationsareconcernedwiththeimpactofsuchillicitactivities.Counterfeitingalsoposesthreatstothewelfareofconsumers，alongwiththatitalsodisruptsthewholesocietyonvariouslevelsandharmstherepu
2、tationofthebusinesses.Therefore，factorsaffectingconsumerintentiontobuycounterfeitgoodsshouldbeexplored.Thisstudycollecteddatafrom400jobbersinKailicity，GuizhouprovincePRC.Datawereanalyzedbyusingdescriptivestatistics，Chi-squareX?-testandcorrelationanalysis.Thefindingsrevealedthatthesocio-demographicpr
3、ofileincludinggender，age，education，occupation，incomeinfluencedtheChinesejobbersintentiontobuycounterfeitgoods.ItwasalsofoundthatthereisanegativerelationshipbetweenperceivedriskandintentiontobuycounterfeitgoodsofChinesejobbersinGuizhouProvince，PRC.Inaddition，theresultsmighthelpASEANbusinessmentohavea
4、betterunderstandconsumersintentionofbuyingcounterfeitgoodsandhencetodeveloppeopleguidelinesforthisissue.【Keywords】counterfeitgoods；consumersperceivedrisk；socio-demographics【作者簡介】钱晖，凯里学院。In2020，accordingtoglobalcounterfeitmarketfactsandfigures，salesofcounterfeitgoodsandpiratedcontentexceeded$461billi
5、on，orsome2.5%ofthetotalamountofinternationaltrade.TheUNODCandtheWorldCustomsOrganizationestimate75percentofcounterfeitproductsseizedworldwidein2004weremanufacturedinEastAsia，mostlyinChina.AreportsaidthatChinaisthetopplacewhercounterfeitgoodsaremadeandsoldduetogrowthinonlinecommerce，63.2%ofallfakegoo
6、dsseizedintheworldbetween2004and2004werefromChina，faraheadofthenextbiggestproducers，Turkey3.3%，Singapore1.9%andThailand1.6%.Suokas，2020.AreportcommissionedbytheInternationalTrademarkAssociationINTAandtheInternationalChamberofCommerce，saidtheglobaleconomicvalueofcounterfeitingcouldreach$2.3trillionby
7、2022.Theglobalvalueofthecounterfeitmarketin2004stoodat$1.7trillion2020.Thisstudyaimstotestwhethertherearerelationshipsbetweensocio-demographicprofiles，perceivedriskandintentiontobuycounterfeitgoodsinChina.Thehypothesesofthestudyareasfollows：H1：Thesocio-demographicshasinfluenceontheintentiontobuycoun
8、terfeitgoodsofChineseJobbersinGuizhouProvince，PRC.H2：TheconsumersperceivedrisktowardscounterfeitgoodshasinfluenceontheintentiontobuycounterfeitgoodsofChineseJobbersinGuizhouProvince，PRC.ConclusionandRecommendationsThestudyoffactorsaffectingtheintentiontobuycounterfeitgoodsinkailicityGuizhouprovince.
9、Someoffindingscanbediscussedasfollows：Thestudyhasfoundasignificantrelationshipbetweendemographicsprofilesandintentiontobuycounterfeitgoods，suchasgender，age，education，occupationandyearlyincomeexceptmarital.Intermsofperceivedrisk，therelationshipbetweenperceivedriskandintentiontobuycounterfeitgoodswasf
10、oundtobesignificantwithnegativerelationship，whichfurthersupportthefindingofpreviousstudies.Thelessriskconsumersperceived，themorelikelyitisthattheywillmakeapurchase.Mitchell1997.References：【1】Albers，N.M.Consumermisbehavior：whypeoplebuyillicitgoodsJ.JournalofConsumerMarketing，1999，16：3.【2】Alexander，D.
11、Theimportanceofsocio-demographicsinonlinesurveyRetrievedAugustOL.Retrievedfrom s：/ checkmarket /blog/socio-demographics-online-surveys/，2020.【3】Celso，M.A.Consumerattitudestowardcounterfeits：areviewandextensionJ.JournalOfConsumerMarketing，2020，241.【4】Chaudhry，P.Zimmerman，A.ScienceBusinessMediaJ.TheGl
12、obalGrowthofCounterfeitTrade，2020.【5】Creswell，W.J.EducationalResearch：Planning，conducting，andevaluatingquantitativeandqualitativeresearch4thed.J.SagePublications，Inc，2020.【6】Devkant，K.，Dhari，C.S.ConsumersAttitudeandPurchaseIntentiontowardsCounterfeitProducts：EmpiricalEvidencefromUttarakhandStateOL.Retrievedfrom s：/ ：/iraj.in，2020，3.10Jacob，J.，Leon，K.B.TheComponentsofPerceivedRiskJ.inSV-ProceedingsoftheThirdAnnualConferenceoftheAssociationforConsumerResearch，1972.
