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1、2022年考博英语-南京艺术学院考试题库及全真模拟冲刺卷（附答案带详解）1. 翻译题Put the following two passages into English.通过烟，我们可以看出人与人关系的深浅。客客气气递烟，说明关系尚浅；相互抢着递烟，说明地位相等，或视为相等；随随便便递烟，说明双方关系较深； 伸手到对方口袋里掏烟，掏出来还要散给别人，那就简直是亲密无间，不分彼此的 “铁哥们”了。当今，越来越多的人正更换职业或者开始更具吸引力的二次创业，其动机或者原因不尽相同，但很多人更换职业，因为他们感到厌倦。对一些人来说，二次创业源于他们意识到他们不能从正从事的工作中得到他们想要的东西。他
2、们决定去做他们喜欢并认为重要的事情。前一个职业所花的时间可能会缩小后一个职业的选择范围，所以很少人在人生的中期改换去做一项全新的职业，大多数人改换去做相关领域的一项职业。【答案】Through smoking, we can tell the depth of the interpersonal relationship. Passing cigarettes in a polite manner indicates that the relationship between them is shallow; rushing to give cigarettes each other can
3、explain that the two persons are in an equal status or considered equally; sharing cigarettes casually to each other shows the relationship between them is deeper; stretching out ones hand to get cigarettes and giving them away to others means that the two persons are intimate friends.Nowadays, more
4、 and more people are changing their professions or starting the more attractive second undertaking. The motivations or reasons are various, but most of people are making a career change because theyve been really fed up with it. For some people, starting a second business comes from the realization
5、that they cannot get what they want out of what theyre doing. They decide to do the things which they love and consider important. The time spent in the former career can narrow the options for the latter, so few people switch to a new career in the middle of their lives. Instead, most people like t
6、o do a profession related to the fields they got involved in before.2. 单选题Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,” the Lays potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. “Potato chips
7、are a snack food for the world,” said Salman Amin, the companys head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.Frito-Lay is the biggest snack maker in America owned by PepsiCo, and accounts for over half of the parent com
8、panys $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow, the company has to look overseas.Its strategy rests on two beliefs: first, a global product offers economies of scale with which local brands cannot compete, and second, consumers in the 21st century a
9、re drawn to “global” as a concept “Global” does not mean products that are consciously identified as American, but ones that consumers-especially young people see as part of a modem, innovative（创新的）world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an Ame
10、rican invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the companys research and development head, would hope they associate the brand with the new world of global communications and business.With brand perception a crucial factor, Riskey
11、 ordered a redesign of the Frito-Lay logo（标识）.The logo, along with the companys long-held marketing image of the “irresistibility” of its chips would help facilitate the companys global expansion.The executives acknowledge that they try to swing national eating habits to a food created in America, b
12、ut they deny that amounts to economic imperialism. Later, they see Frito-Lay as spreading the benefits of free enterprise across the world. “Were making products in those countries, were adapting them to the tastes of those countries, building businesses and employing people and changing lives.” sai
13、d Steve Reinemund, PepsiCos chief executive.1.It is the belief of Frito-Lays head of global marketing that（ ）.2.What do we learn about Frito-Lay from Paragraph2?3.One of the assumptions on which Lay bases its development strategy is that（ ）.4.Why did Riskey have the Frito-Lay logo redesigned?5.Frito
14、-Lays executives claim that the promoting of American food in the international market（ ）.问题1选项A.Potato chips can hardly be used as a weapon to dominate the world marketB.Their company must find new ways to promote domestic salesC.The light golden color enhances the charm of their companys potato ch
15、ipsD.People all over the world enjoy eating their companys potato chips问题2选项A.Its products used to be popular among overseas consumers.B.Its expansion has caused fierce competition in the snack marker.C.It gives half of its annual profits to its parent company.D.It needs to turn to the world market
16、for development.问题3选项A.consumers worldwide today are attracted by global brandsB.local brands cannot compete successfully with American brandsC.products suiting Chinese consumers needs bring more profitsD.products identified as American will have promising market value问题4选项A.To suit changing tastes of young consumers.B.To promote th
