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1、精选优质文档-倾情为你奉上雀巢公司的竞争对手The Competitors of NEST Company Unilever NV (UN) manufactures, markets, and sells a broad portfolio of consumer products across the globe in developed, developing, and emerging markets. The Netherlands-based (Rotterdam) b5E2RGbCAPcompany operates in Europe, North America, Asia
2、and the Pacific, Latin America, Africa, and the Middle East. On January 1, 2001, Unilever adopted the euro as its principal reporting currency. Managements financial ambition is to be in the top third of its peers in terms of Total Shareholder Return. p1EanqFDPwSince January 2001, Unilever has organ
3、ized its businesses into two global divisions: (1) Foods and (2) Home and Personal Care (HPC). The Foods division, which accounts for 54% of revenues and 53% of operating profits (in 2006), operates through three business units: savory, dressings and spreads ice cream and beverages and culinary and
4、frozen foods. Savory, dressings and spreads include margarine, cheese products, and cooking oils, with leading brands, such as Knorr, Hellmanns, Country Crock, Becel, and Bertolli Olive Oil. The company s premium ice cream brands are Breyers, Magnum, Ben & Jerrys, and Walls. Unilever is also the lar
5、gest seller of packet tea, with leading brands like Lipton and Brooke Bond. The company owns tea plantations in India, Kenya, and Tanzania. DXDiTa9E3dThe Home and Personal Care division accounts for 46% of revenues and 47% of operating profits. Personal care products in the home and personal care di
6、vision include deodorants (Suave, AXE, Degree), fragrances (Calvin Klein), skin care (Dove, LEVER 2000, Lux, Lifebouy, Caress, Ponds, Qtips, Vaseline), hair care products (Suave, Thermasilk, Sunsilk), and laundry products (Surf, Wisk, Snuggle). RTCrpUDGiTUnilevers reporting currency is the Euro. Inc
7、ome statement items are translated into USD ($US) at the average conversion rate during the period being reported. Balance sheet items are translated at period-end rates of exchange. Transactions in the past are converted at the exchange rate at the time of the event while projections are translated
8、 at current exchange rates as of the date of this report. 5PCzVD7HxAUnilever NV (UN) and Unilever PLC (UL) operate as the two parent companies for the Unilever Group. A series of agreements ensure that the position of shareholders in both companies is, as nearly as possible, the same as if they held
9、 shares in a single company. Unilever PLC (UL) is listed as American Depositary Receipts (ADRs) on the NYSE and as shares in London. Unilever NV (UN) is a public limited jLBHrnAILgcompany registered in The Netherlands with listings on stock exchanges in Amsterdam, Frankfurt, Zurich, and New York (NY
10、SE). Shares listed on the NYSE of Unilever NV (UN) are known as New York Shares. In May 2006, a share capital consolidation was approved and implemented. The Unilever NV shares were split in a ratio of 20 to 9 and the Unilever PLC shares were exchanged into new 31/9 pence ordinary shares. The net re
11、sult is that UN and UL are almost equivalent shares in terms of both company ownership and price per share. xHAQX74J0XHSYHershey Foods (NYSE HSY) is North Americas largest chocolate producer with 42.5% of the US LDAYtRyKfE1chocolate market. Hershey sells products in 50 countries under 60 brand names
12、 including, Hersheys, Zzz6ZB2Ltk2Reeses, and Kisses. In 2010, the companys net revenues were $5.67 billion with net income of $510 dvzfvkwMI13million. Additionally, Hershey maintains the right to manufacture and sell competitors products, such as Kit-Kat bars, through licensing agreements with forei
13、gn Nestle (NSRGY) and the former Cadbury rqyn14ZNXI4Schweppes (now part of Kraft Foods (KFT). Although Hershey must pay for these rights, the company EmxvxOtOcoinsulates itself from foreign competition through the agreements. With over 90% of its revenues coming from the United States, Hershey is on
14、e of the most geographically concentrated major food and SixE2yXPq52beverage companies. However, the company has taken steps to expand internationally, including the acquisitions of Godrej Beverages and Foods in India and Van Houten in Singapore, as well as an 6ewMyirQFL56agreement with Lotte Confec
15、tionery Co. to manufacture and sell chocolate products in China. kavU42VRUscosts are a particularly difficult challenge for Hershey. The company is vulnerable to market prices of y6v3ALoS897key ingredients like cocoa, milk, sugar and peanuts, all of which saw price increases in 2009. In order to M2u
16、b6vSTnPcombat rising costs, the company has both lowered product weight and raised domestic wholesale prices. 0YujCfmUCw8With the recent turmoil in the Ivory Coast, which produces 40% of the worlds raw cocoa, prices for this eUts8ZQVRdvital chocolate ingredient have risen more than 15% since November 2010. The long-term effect of the conflict on chocolate prices
