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1、 一、平面广告研究部分(硬广告)表 2004年07月平面广告总量投入费用单位：万元品牌费用百分比次数百分比EPSON82.9915.92%628.09%TOSHIBA79.8815.33%719.27%联想68.3813.12%506.53%BENQ49.859.57%273.52%INFOCUS34.116.54%151.96%NEC29.215.60%395.09%HITACHI25.794.95%293.79%SONY19.653.77%172.22%PANASONIC18.373.53%121.57%ASK15.913.05%111.44%PLUS12.652.43%121.57%MI
2、TSUBISHI8.721.67%60.78%LUXEON7.191.38%60.78%PHILIPS7.011.34%182.35%DELL3.980.76%20.26%其它57.4811.03%38950.78%合计521.17100.00%766100.00%表2 平面广告媒体类型分布费用单位：万元媒体名称专业行业大众合计品牌费用次数费用次数费用次数费用次数EPSON30.603525.621726.781082.9962TOSHIBA72.96512.3784.551279.8871联想37.81324.22426.351468.3850BENQ47.62180.9031.33649.
3、8527INFOCUS19.1790.00014.94634.1115NEC23.57223.94111.69629.2139HITACHI24.71271.0820.00025.7929SONY17.05112.6060.00019.6517PANASONIC15.5452.4040.44318.3712ASK15.91110.0000.00015.9111PLUS3.1299.5330.00012.6512MITSUBISHI8.7260.0000.0008.726LUXEON7.1250.0000.0717.196PHILIPS6.98160.0320.0007.0118DELL3.98
4、20.0000.0003.982其它33.423183.281320.785857.48389合计368.2757755.967396.94116521.17766表3 各品牌平面广告投入区域（费用）分布费用单位：万元区域川渝黑吉晋蒙京津冀全国性媒体深桂皖西北湘赣云贵合计EPSON3.540.007.760.000.060.000.000.000.0058.175.794.270.000.003.400.000.000.000.0082.99东芝10.320.171.260.800.441.000.331.201.8152.961.650.880.001.632.150.560.001.381
5、.3579.88联想6.473.553.890.000.000.000.002.660.0044.870.723.430.000.002.570.000.000.000.2268.38BENQ0.180.000.001.400.000.000.650.000.0046.291.330.000.000.000.000.000.000.000.0049.85富可视0.000.000.000.000.001.201.0014.940.0015.970.000.000.000.000.000.000.000.001.0034.11NEC0.000.050.000.800.010.320.000.000
6、.6022.671.480.900.000.001.840.000.210.260.0729.21日立0.000.050.000.000.080.000.000.000.2224.860.220.000.150.000.000.080.000.140.0025.79SONY0.000.090.000.000.100.000.000.000.0716.100.340.000.000.002.960.000.000.000.0019.65松下0.060.000.000.000.000.000.000.000.0017.880.000.000.000.050.000.000.000.380.0018
7、.37ASK0.000.000.000.000.000.000.000.000.0015.910.000.000.000.000.000.000.000.000.0015.91PLUS0.000.000.000.820.000.000.000.000.007.804.030.000.000.000.000.000.000.000.0012.65三菱0.000.000.000.000.000.000.000.000.008.720.000.000.000.000.000.000.000.000.008.72LUXEON0.000.000.000.000.000.000.000.000.007.1
8、20.000.000.000.000.000.000.000.000.077.19飞利浦0.000.000.000.000.430.000.000.000.276.310.000.000.000.000.000.000.000.000.007.01DELL1.900.000.000.000.000.000.000.000.002.080.000.000.000.000.000.000.000.000.003.98其它4.840.170.006.200.120.000.9011.800.2928.042.421.410.440.250.240.000.000.260.1157.48合计27.30
9、4.0712.9110.031.242.522.8730.603.26375.7317.9810.890.591.9313.150.640.212.422.83521.17表4 各品牌平面广告投入区域（次数）分布区域川渝黑吉晋蒙京津冀全国深桂皖西北湘赣云贵合计EPSON30203000034144002000062东芝2324321241874054206271联想4320000103232002000150BENQ1003001001660000000027富可视000001160600000000115NEC0104210021076003011139日立0100100021830100201029SONY020050001330003000017松下100100000700010002012ASK0000000001100000000011PLUS000800000310000000012三菱00000000060000000006LUXEON00000000050000000016飞利浦0000400041000000000018DELL10000000010000000002其它83011750928217221116310012389
