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1、第 16 篇 符合 AIDA+FABE 销售模型的实际案例解说 前言：很多同学看完我的前面几篇关于AIDA销售与FABE销售的文章，觉得太理论化，无法 落到实地，今天给一个实际案例来说明，如何将AIDA于FABE销售模型使用到销售文案中。In The Days Of Polution,We Rebuild Safe WaterDear Visitors写信式的开头，拉近双方的距离Today,lets talk about water polutions and Chlorine-Removing Water Purifier.Poluted water has the following th
2、ings that will destoy our health:chlorine,pesticides, heavy metals and peculiar smells别开生面的引入话题方式，提起买家兴趣What are chlorine,pesticides, heavy metals and peculiar smells?And what they will do to our health?Here is the story:Everywhere in this world today,water is poluted,but people have no choice but t
3、o drink,the only choice is to drink and die late in some years or not to drink bu to die immediately. factory price nano filter water purifierfactory price nano filter water purifier Peaple who drink the poluted water will have all kinds of deseases,in the teeth,hands or feet,even in deep inside lik
4、e lungs and livers.And we can only watch them die slowly and poorly.Here we may to ask,can we do something to stop this or just to watch and sigh for the situation?No,We can do just more than watching,We can give people pure water every day,give baby safe water as we wish, and give our kitchen more
5、clean water.灾难氏营销策略，引起买家共鸣，建立共同立场，提升企业人道主义形象，降低买家心理 信任防线-一个有着人道主义和社会责任感的企业，应该不会是骗子we can doClean and pure.Health everydayBaby need more safe waterThe kitchen water safer. put an end to bacteriafactory price nano filter water purifierIf you like this idea,why not give me a vote:Add to My Favorites第一次
6、ACTION,提醒买家收藏提票 In the name of love,for the families surrounded by the poluted waters,let me Introduce You this product:Chlorine-Removing Water Purifier.在建立共同立场的前提下，引入产品，开始销售说 服-DESIRE阶段factory price nano filter water purifierThis Will Remove:ChlorinePesticides heavy metals peculiar smellTechnical P
7、arameters讲述核心参数-DESIRE 阶段之 featuresApplicable water sources: municipal tap waterApplicable water pressure: 0.1-0.3Mpa; 14.5-44PsiInitial flow rate: 0.3-0.6T/H1.3-2.6gal/min;5-10L/minProcessing capacity: 10-20T / 2069-5380gal(varies with differing water quality &use of pre-filte. How it works:讲述工作原理-
8、DESIRE 阶段之 FABE-FeaturesThen how does this water purifier works to remove these things,you may ask,here is the secret:more clean, safeAseptic fiber:patent ultra filtration membrane, 0.01 micron, removal of algaeT sediment,rust, bacteria, virus, colloid, suspended matter, etcfilter, so that the water
9、llMultilevelRemoval chlorine filter: removal of chlorine, removing pesticide, insecticide,volatile phenol and other chernical polfutants.Softening filter:Roman Haas edible resin ,Scale removal removal of lead, arsenic, cadmium and other heavy metals.Removal taste filter:the United States Carle Gang
10、high-quality coconut shell activated carbon.Removal bad smell, to improve the taste of water,After these processes,water is purified and become drinkable again,and will never harm our health.讲述消费者利益-DESIRE阶段之FABE-BbenefitsNow,how about to contact me through Trade Manger imediately for more detailed
11、information.AIDA之ACTIONS:第二次邀约旺旺联系，获取买家投票If this item is not what you like,then we suggest these items: More Water purifiers , And I guess you may also like Air Purifiers.AIDA之ACTIONS-提醒买家关注其他产品，产生流量转化，留住 买家脚步Packaging Details:Size of the packing:305mm*103mm*103mmQuality Certificates: AIDA 之 DESIRES
12、 与 FABE 之 BENEFITS 阐述Dont hesitate, our water purifier can eliminate residual chlorine 99%, SGS authority certificate.Quality Assurances: AIDA 之 DESIRES 与 FABE 之 BENEFITS 阐述And we assure you one year after-sale quality assurance.Trade Assurance:AIDA 之 DESIRES 与 FABE 之 BENEFITS 阐述Follow the Trade Ass
13、urance process and get:On-time shipment and pre-shipment product quality safeguardsRefund up to the covered amount agreed with your supplierSuppliers Trade Assurance Limit: US $9,000If we share the same mind to help these people,why not just kindly give me a inquiry now and lets discuss further. AIDA之ACTIONS:提醒买家产生询盘投票行为Yours SincerelyDora Duan
