《营销管理概念之中英文对照表》由会员分享，可在线阅读，更多相关《营销管理概念之中英文对照表（29页珍藏版）》请在金锄头文库上搜索。
1、营销管理概念之中英文对照 AAccelerated test marketing 加速试销Acceleration principle 加速原则Accuracy 准确性Activity-based cost accounting: ABC 作业成本会计Activitybased cost：ABC 活动基础成本Adequate marketing information 充分的营销信息Administered VMS 管理式分销系统Advanced pricing agreement 事前定价协议Advertising 广告Advertising goal 广告目标Advocate channe
2、ls 提倡者渠道Advocates clients 主动性客户Affinity 亲密关系Agent middlemen 代理中间商Aggressive demarketing response 大胆地减营销反应Allocating skills 分配技能Allowances 折让Annual call schedule 年度访问计划日程表Annual plan control 年度计划控制Annual planning stage 年度计划工作阶段Antimerger Act 反合并法Area market potential 地区市场潜力Area market specialists 地区市
3、场专家Arranged interviews 安排访问Aspirational groups 崇拜性群体Asset turnover 资金周转率 Assortment strategies 品种搭配战略At-home shopping channels 家庭购物频道Atmospheres 环境气氛Atmospheres atmospherics 环境气氛 ？Attention,interest,desire,action AIDA模式Attitudes 态度Attribution 归因Augmented product 附加产品Automatic vending 自动售货Available m
4、arket 有效市场BBackward channel 后向渠道Backward flow 反向流程Backward integration 后向一体化Balanced orientation 平衡导向Bargain buyers 竞价购买者Bargaining 讨价还价Barter transaction 易货贸易Basic product 基础产品Basing-point pricing 基点定价Behavioral segmentation 行为细分Belief 信念Benefit segmentation 利益的细分化Best alternative to negotiation ag
5、reement: BATNA 谈判协议之最佳备选方案Bill of lading 提单Blanket contracts 长期订货合同 Bonuses 红利Boston Consulting Group (BCG) 波士顿矩阵Bottom-up planning 自下而上计划工作 Brainstorming 头脑风暴法Branchising 品牌专营Brand 品牌Brand acceptability 品牌接受度Brand awareness 品牌知晓度Brand beliefs 品牌信念Brand equity 品牌权益Brand familiarity 品牌熟悉Brand image 品
6、牌形象Brand ladder 品牌阶梯Brand loyalty 品牌忠诚度Brand parity 品牌类型Brand preference 品牌偏好度Brandtchers 品牌转换者Brand-extension decision 品牌扩展决策Brand-form market 品牌试样市场Brand-form market 品牌试样市场Brank-even analysis 保本分析 Breakeven chart 保本图Bridge 桥梁者Brokers 经纪人Budget-to-sales ratio 预算对销售额比率Build 发展Bulletin board system :
7、 BBS 公告牌系统Business domain 业务范围Business services 业务服务Business strength 业务优势Buyclasses 购买等级Buyer market 卖方市场Buyer turnover 顾客周转率Buyer-readiness stage 购买者待购阶段Buyflow 购买流程 Buyflow map 购买流程图Buying behavior 购买行为Buying decision process 购买决策过程Buying roles 参入购买的角色Buying styles 采购方式Buyphases 采购阶段 Bypass attac
8、k 绕道进攻By-product pricing 副产品定价CCall reports 访问报告Canned approach 固定法Capital items 资本项目Captive-product pricing 专属产品定价 Cardinal utility 主要效用Cash cow 金牛类Cash discounts 现金折扣Catalog show rooms 样品目录陈列室Category development index 品种发展指数Category management 类目管理Causal-analysis diagram 因素分析图Census tracts 普查区域Ce
9、ntral business districts 商业中心区Centralized purchasing 集中采购Chain ratio method 连比法 Chains stores 连锁商店Channel captain 渠道领袖Channel competition 渠道竞争Channel conflict 渠道冲突Channel cooperation 渠道合作Channel lever 渠道级数Channels of distribution 分配渠道Cheaper goods strategy 廉价商品战略Child Protection Act 儿童保障法案Choosing t
10、he value 选择价值 City version 都市版本Classical conditioning theory 传统的条件作用理论Cleanliness 清 洁Clients 客户Cliques 派系Clod calls 冷漠访问Closed-end questions 封闭式问题Closing the sale 达成交易Cluster analysis 集群分析Clustered preferences 集群偏好Co-branding 合作品牌Coercive power 强制力量Cold calls 冷漠访问Combination stores 联合商店Commerce cont
11、rol list 商品控制目录Commerce country chart 贸易国别表Commercial invoice 商业发票Commercialization 商业化Commission agent 佣金代理人Common market 共同市场Communicate the value 传播价值Communication 沟通Communication adaptation 沟通传播适应Communication-effect research 沟通效果调研Company demand 公司需求Company marketing opportunity 公司营销机会Company p
12、erformance 公司绩效Company potential 公司潜量Company sales forecast 公司销售预测Company sales forecast 公司销售预测Company sales potential 公司销售潜量Comparison advertising 比较广告Compensation deals 补偿贸易Competitive cycle 竞争周期Competitive differentiation 竞争差别化Competitive scopes 竞争范围Competitive strategies 竞争战略Complete industriali
13、zation 工业化Complex buying behavior 复杂的购买行为Complex sales-force structures 复杂的销售队伍结构Component co-branding 中间产品合作品牌Computer-aided design (CAD) 电脑辅助设计Computer-aided manufacturing (CAM) 电脑辅助制造Concentrated marketing 集中营销Concentric diversification 同心多样化Concept development and testing 概念开发与测试Conclusion drawi
14、ng 作出结论Conclusion drawing 结论阐述Conformance quality 一致性质量Conglomerate diversification 跨行业多样化Conjoint measurement 共变量衡量Consistency 黏度Consular invoice 领事发票Consumer behavior 消费者行为Consumer choice 消费者选择Consumer confidence measure 消费者信任衡量Consumer cooperatives 消费者合作社Consumer credit 消费者信用Consumer expenditure patterns 消费者支出模式Consumer information sources 消费者信息来源Consume
