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1、最新修正版THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务： Monthly Press Luncheon月 度媒体人员午餐会Code 序号：OH-SM-MC-C012Objectives 目的：At the end of this session,each trainee will be able to know how to con duct mon thly press lun che on professi on ally and efficie ntly.课程结束后，每人学员都能够掌握怎样专业高
2、效地组织月度媒体 人员午餐会。Standard 标准：1.2.3.4.5.The Marketing Communications Manager will organise the Press Lun che on on mon thly basis.公关部经理每月组织一次媒体人员午餐会。Press Lun che on is to be orga ni sed with proper pla nning and careful selectio n of in vitees.举行午餐会之前应做好充分准备并邀请相关的媒体人员。Each atte ndant will be provided
3、with the most rece nt brochures. 与会者都将收到最新的宣传资料。The date has to be carefully selected to en courage maximum turn up and to avoid competiti on aga inst ano ther eve nt or function in the city.仔细选择午宴日期以便受邀的媒体工作人员都可以参加，避免 与本地的其他活动冲突。The Policy & Procedures of En terta inment applies.应遵守宴请的程序。Resources
4、训器材： Whiteboard with mark pen 白板、马克笔Method培训方式Training Steps 培训步骤Time时间Buzz集思广益- Introduce briefly on what is the monthly press luncheon and discuss the preparation for luncheon with dividi ng the tra in ees into 2 group.简要介绍一下什么是月度媒体人员午餐会并把学 员分成两组讨论需要什么准备工作。- Ask tra in ees to explain their opin io
5、 n on whiteboard respectively.让学员在白板上分别解释。- State the objective and sta ndard for this sessi on. 陈述本节课的目的及标准。20Mi nutes 20分钟20Mi nutes20分钟Demon strate the followi ng steps 演习下列步骤30Mi nutes30分钟最新修正版1. The MarCom Manager will submit a name list of attendants to the Director of Sales & Marketing 10 day
6、s prior to the Press Con fere nee.举行午餐会议10天前，公关部经理应将宴请媒体工作名单上交给市场总监批准。2. Upon approval, the MarCom Man ager will send out in vitati on letter 5 days prior to the Press Con fere nee.名单得到批准后，公关部经理于举行宴请前5天向媒体人员发岀邀请函。3. In vitati on letter will state:a. Date & Timeb. Place, ballroom n amee. Date of repl
7、y邀请函应包括如下内容：a. 日期及时间b. 地点，宴会厅名称e.回复日期4. The MarCom Coordinator will follow up with eon firmati on of atte ndance 4 days prior to the Press Con fere nee.公关部助理在举行午餐会4天前确认媒体工作人员参加人数。5. The MarCom Coord in ator will make reservati ons at the outlets and advise the outlet manager of the en terta ined par
8、ty.公关部助理将预订餐厅并通知餐厅经理。6. The MarCom Manager will update all departments eoneerned any revision and amendments from time to time.公关部经理与相关部门配合，随时通知基午宴的 最新情况。7. If neeessary, the MarCom Coordinator will eall the atte ndants to eheek if piekup serviee is required. 如果需要的话，公关部助理应与受邀者确认是否需要接车服务。8. The Gen e
9、ralMan ager, Direetor of Sales &Marketing and the MarCom Manager will meet and greet every atte ndant upon arrival.9. 总经理、市场销售总监以及公关部经理将亲自迎 接问候受邀媒体人员10. MarCom Coordinator will advise the outlet manager upon guest arrival.公关部助理在受邀媒体人士到达时通知餐厅经 理。11. The eonsumption of food and beverage will be in lin
10、e with Entertainment Poliey and similar poliey issued by Finan eial Con troller.餐饮消耗量要按照宴请政策及由财务总监签发的 相关规定。最新修正版Summary and test总结并测验12. The MarCom Manager will seek feedback and comme nts on:a. Hotel service and facilityb. Rece nt Promoti onc. Competiti ond. Latest trend in local media 公关部经理负责收集反馈及建议：a. 饭店服务水平及设施。b. 最新的促销活动。c. 竞争对手活动d. 本地媒体的最新动态13. The MarCom Manager will see the guest off on departure.公关部经理在午宴后将亲自送媒体人士离店。- What departme nt should be concerned for con duct ing the mon thly press lun che on?举行招待媒体的午餐应和哪些部门联系？- What items should be paid attention to?举行午宴应注意哪些？10Mi nutes10分钟
