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1、JISHOUUNIVERSITYTHE ACCOUNTING BILINGUAL TITLE：The Analysis Of McDonalds Financial Statements CLASS：Class three Grade 11 accounting ACAMEDY： School Of Business TEAM MEMBERS: 李永花（201320298） 刘梦雅（201320302） 李金莲（201320306） 邹 聪 (201320318) 王钟君（201320322） 汤 盈 (201320334) CONENTSPARTI 1.BACKGROUND3PART II
2、2.DESCRIPTIVE ANALYSIS3PART III 3.SHORT-TERM SOLVENCY ANALYSIS4 3.1 ANALYSIS OF CURRENT ASSETS4 3.1.1 CASH4 3.1.2 ACCOUNTS RECEIVABLE5 3.1.3 INVENTORY6 3.2 ANALYSISOFTHE CURRENT LIABILITIES6 3.2.1 ACCOUNTS PAYABLE6 3.3 ANALYSIS OF RATIOS7 3.3.1 WORKING CAPITAL7 3.3.2 CURRENT RATIO8 3.3.3 QUICK RATIO
3、9 3.3.4 CASH RATIO10 3.3.5 COMMON-SIZE ANALYSIS (Vertical and Horizontal)11PART IV 4.LONG-TEEM DEBT-PAYING ABILITY12 4.1 THE INCOME STATEMENT ANALYSIS12 4.2 ANALYSIS OF THE BLANCE SHEET13PART V 5.PROFITABILITY14 5.1 THE CONTENT OF PROFITABILITY ANALYSIS15 5.2 DUPONT ANALYSIS TABLE16 5.3 THE PROFIT I
4、NDEX ANALYSIS17 5.3.1 OPERATING INCOME MARGIN17 5.3.2RETURN ON ASSETS17 5.3.3 RETURN ON NET ASSETS175.3.4 EARNING PER SHARE18The Analysis Of McDonalds Financial StatementsPARTI 1.BACKGROUND McDonalds is the worlds largest fast food chain enterprise.From 1955 the McDonald brothers and ray , founder o
5、f the Illinois opened its first restaurant in the United States today, it is in 121 countries and regions around the world have opened more than 32000 restaurants, global sales of more than $40 billion.McDonalds corporate headquarters is located in the United States, Illinois, is an international co
6、mpany with billions of dollars of assets, McDonalds restaurants all over hundred countries on six continents around the world.McDonalds is to sell burger chain operation ,mainly,now has become a global restaurant industry most valuable brands.In many countries, McDonalds represents a kind of America
7、n way of life, and now is still in a quick rapid development trend.PART II 2.DESCRIPTIVE ANALYSIS Can be seen from the development of McDonalds, McDonalds grasp in the segment of the market positioning is very accurate, this is also one of the important reason for the success of McDonalds.Consumer m
8、arket segmentation is mainly based on the geographical factors, human factors, psychological factors, purchasing behavior factors, each consumer group is a market segment, each segment is by having the same needs and purchase desire of consumer groups. McDonalds is based on the geographical populati
9、on and psychological factors in the accurate market segmentation, and implement the corresponding strategy so as to achieve its marketing objectives.PART III 3.SHORT-TERM SOLVENCY ANALYSIS Short-term debt paying ability refers to the enterprises use current assets to repay the current liabilities. F
10、or creditors, the enterprise will have fully repay ability to guarantee. For investors, if the enterprise short-term solvency problems, will contain business managers spend a lot of energy to raise funds, to cope with debt, also will increase the difficulty of the enterprise financing, or increase t
11、he cost of temporary emergency financing, affect the profitability of the enterprise.3.1 ANALYSIS OF CURRENT ASSETSCurrent Assets (Current Assets) refers to the enterprise can be in one year or within an operating cycle longer than a year to liquidate or use of Assets, an indispensable part of enter
12、prise Assets.Current assets in the turnover of the transition, from monetary form, in turn, change its shape, finally returned to the monetary form (monetary funds and reserve funds, fixed capital to production for capital to finished product, monetary funds), various forms of closely combining with
13、 the production circulation of funds, rotation speed, strong liquidity .To strengthen the audit of current assets business, which is beneficial to determine the legitimacy of the current assets business, compliance, and to check the correctness of all current assets business accounting, reveals the
14、shortcomings of its existence, to improve efficiency in the use of liquid assets.3.1.1 CASHCash refers to the medium of exchange can immediately put into circulation.It has universal acceptability, can be effectively used to buy goods immediately, goods, services, or to repay the debt.It is the ente
15、rprise in the liquidity of the strongest assets.Can all controlled by the enterprise to use the paper silks, COINS.Cash is one of Chinas enterprises accounting general ledger accounts in the balance sheet into the monetary funds, listed as current assets, but has a special use cash only as a fund or investment project as non-current assets.ACCOUNTANT COURSEDATEDATEDec.31, 2013Dec.31, 2012Dec.31,2011Current as
