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1、SEM 直通车推广标品爆款高分教程广东轻工职业技术学院 方贵仁直通车推广结果第一步 创建直通车推广计划、设置限额、投放时间和地域等1. 新建推广计划：爆款推广计划2. 设置限额：10000 元3. 投放时间：去掉全周的 07 点推广时间4. 投放地域：去掉福建、山东、江苏和重庆这个四个点击率低的省份 第二步：创建推广单元创意、添加关键词、出价策略1创建推广单元创意：ROMOSS罗马仕手机充电宝移动电源 说明标品创意（即营销退管展示页）以品牌词核心词为主，如果是单条创意就选择“优选”方式，如果想弄几条创意，就一定要选择“轮 播”方式进行直通车推广。2添加关键词：手工添加技巧：以核心词为中心进行选
2、词，本标题核心词为：充电宝、移动电源，但在“关键词分析”中明显可以看出充电宝的展示量、转化量均明 显好过移动电源，因此分别按照展现量、转化量的从高到低的排名来选择与“充电宝”相关各前5080 的关键词，然后再按照展现量、转化量 的从高到低的排名来选择与“移动电源”相关各前2050 的关键词充电宝毫安98936.10%35.14%397充申宝20000毫安96436.10%33.44%328充电宝htc88836.15%32.47%328iphone4s充电宝87536.11%32.20%392iphone4s移动充电宝91936.13%31.16%345充电宝iphone483542.87%2
3、6.76%369小恶魔情侣移动充电宝75236.17%25.98%364iphone5充电宝140121.63%23.20%270移动电源充电宝64825.46%21.95%311充电宝iphone4s62121.90%20.74%279三星i9300充电宝74635.66%19.93%276太阳能充电宝314129.52%18.54%409漫威充电宝63521.98%17.99%240充电宝12000毫安61320.88%15.75%239手机壳充电宝437916.35%13.07%264充电宝-星502316.27%12.92%302充申宝4s42890.93%12.50%142星i910
4、0充申宝44960.89%12.50%158羽博移动电源充电宝45130.89%12.50%158宇博充电宝316017.44%12.36%232小巧可爱充电宝324218.35%12.36%247手机充电宝迷你332317.44%12.36%251球鞋充电宝316016.83%12.36%246雷充电宝329612.13%12.36%231进口充电宝305115.32%12.36%236漫威充电宝272413.80%12.36%219南卡充电宝272414.25%12.36%234充申宝 8000264218.80%12.36%238充申宝 x207014.71%12.36%219创世特充电
5、宝286017.59%12.36%250创意个性充电宝310516.53%12.36%224iphonex背夹充电宝264214.25%12.36%235mpow充电宝286015.01%12.36%237宝贝球充电宝291515.01%12.36%238便捷充电宝280613.04%12.36%226超薄充电宝女生可爱264212.74%12.36%234打车充电宝256618.51%12.32%221苹果6splus充申宝232013.35%12.32%220自带品胜充电宝线226615.78%12.32%228移动电源通用充电宝280613.80%12.26%238西班牙充电宝20431
6、4.10%12.26%224索扬充电宝217916.38%12.26%237特色充电宝261512.74%12.26%231魔法充电宝280616.98%12.26%234盾牌充电宝291511.83%12.26%216怪兽充电宝移动电源217915.01%12.26%222充电宝壳209718.50%12.26%239背夹式充电宝302418.80%12.26%244thinkpad 充申宝324216.98%12.26%258line充申宝275113.50%12.26%234手机充电宝4806218.14%9.35%293充申宝1659515.10%9.21%224华为充电宝127561
7、6.11%9.14%236超薄小巧便携充电宝1086118.20%8.91%238苹果充电宝1072611.00%7.00%194充电宝摄像头996017.45%9.12%235小巧超薄充电宝993816.00%9.00%243荣耀充电宝972615.65%9.37%243华为充电宝原装正品968316.59%8.80%240充电宝电池芯组装930515.58%8.91%239超薄无线充电宝927016.50%9.14%231薄充电宝超薄883815.84%9.02%231感应充电宝876016.77%9.20%231超薄充申宝 20000871816.95%10.42%248充申宝 andr
8、oid便携通用859815.35%8.34%237超薄便携充电宝849515.96%7.75%222背夹式充电宝通用android848316.59%8.87%243android 充申宝848015.80%8.66%223自带线充电宝超薄833117.18%8.72%229苹果充电宝超薄816513.86%9.20%215超薄充电宝810414.83%7.97%217超薄大谷量充电宝803817.40%10.60%234超薄迷你充电宝802116.12%9.04%229迷你充电宝774914.46%7.60%213超薄卜片式充电宝757718.94%9.00%236充电宝电池芯719317.
9、16%10.66%270充电宝数据线短android713517.93%9.10%239大容量充电宝703619.17%5.97%250充电宝合一695411.68%10.38%223共享充电宝686618.63%10.26%250充电宝罗马仕超薄681113.20%10.32%237品胜超薄充电宝679413.40%11.14%229电池充电宝676918.84%10.24%244魅阁充电宝673316.02%10.58%264充电宝数据线android665719.23%9.03%260电霸充电宝662416.16%8.97%241android充电宝自带线659014.59%9.96%2
10、46充电宝超薄小巧便携android655916.01%9.34%249充电宝18w655318.24%11.77%270移动充电宝超薄647414.09%9.44%233电脑充电宝638112.95%8.05%218苹果充电宝背夹628115.98%8.42%226魔睿充电宝627617.34%10.27%244android背夹充电宝618013.15%9.50%253索尼充电宝614215.02%9.64%227笔记本电脑充电宝585615.69%9.20%240小米无线充电宝584815.10%9.11%219充电宝2000552813.51%7.69%215typec充电宝55031
11、5.24%10.18%210笔记本充电宝532415.42%9.68%218移动电源4133414.95%8.97%222续航大师移动电源129020.26%3.03%119超薄移动电源717018.80%8.36%21612v移动电源698910.45%5.54%186220v移动电源677415.33%10.34%242小米移动电源658716.28%7.63%229移动电源20000毫安620716.25%4.56%272移动电源盒602914.70%4.61%174迷你移动电源600313.02%5.00%190移动电源50000毫安588412.38%10.32%226移动电源包55
12、1114.68%7.51%209移动电源20000毫安548416.81%9.92%236移动电源数据线544212.91%8.08%201移动电源logo532416.89%10.64%245移动电源超薄便携小巧503319.30%10.49%233华为移动电源501812.29%4.98%168正品移动电源49496.36%1.59%130联想移动电源494021.09%9.37%332平板电脑移动电源491620.99%8.71%337移动电源特价490020.96%10.65%362移动电源手机489920.96%9.12%339飞利浦移动电源482421.14%18.13%399diy移动电源482220.74%8.59%351品胜移动电源10000481420.77%9.37%333移动电源pcb48100.91%11.36%164羽博移动电源yb64747700.94%11.11
