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1、The Differences between Chinese and Western Culture and Cross-cultural Tourism Behavior ResearchApplicant:Jiang JuanSupervisor:Tan LiFaculty:English Department Zhangjiajie CollegeMay 16, 2013 Jishou UniversityContents摘 要iAbstractii1.The Basic Cause of Chinese and Western Cultural Differences11.1 Nat
2、ural Environment11.2 Social Environment21.2.1 The Relationship between Human and Nature31.2.2 Relationship among People31.2.3 Life-style32.The Manifestation of Differences between Chinese and Western Culture and the Influence of Intercultural Tourism Behavior.42.1 Differences between Chinese and Wes
3、tern Culture42.1.1 On the Way of Thinking42.1.2 On the Values42.1.3 On the Social Customs52.1.4 On the Religious Belief62.2 The Impact of Cross-cultural Tourism Behaviors62.2.1 Influence ones Concept of Tourism62.2.2 Impact on Tourism Destinations73. Research about Influence of Cross-culture Tourism
4、 Behavior73.1 Effect on the Tourists Themselves73.1.1 Positive Effects83.1.2 Negative Effects93.2 Impact on Social and Culture of Tourism Destinations113.2.1 The Influence of the Residents of Tourism Destination113.2.2 The Influence of the Environment of Tourism Destination123.2.3 The Influence of t
5、he Social Structure of Tourism Destination123.2.4 Influence on Tourism Destination of Moral Culture133.2.5 The Influence of Language of Tourism Destination134. Recommendations about Marketing Strategy of Tourism Destination144.1 Understand, Respect Differences of Culture and Tourism Behavior144.2 Se
6、arch for Cultural Identity145. Conclusion15Bibliography16摘 要 中西方文化差异及跨文化旅游研究是旅游研究中一个重要的课题。文化背景和文化差异会对旅游者的旅游动机、旅游价值观等产生重大影响。为确保我国出境旅游的健康发展，促进不同文化间融洽的交流，提升旅游者的出境旅游素质，有必要对跨文化旅游行为进行深入研究。本文首先介绍了造成中西方文化差异的具体原因，然后从思维、价值观、社会习俗以及宗教信仰上分析了中西文化差异的具体表现，及这种差异对旅游者跨文化旅游行为的影响。在跨文化旅游行为影响方面做了重点分析，最后对旅游目的地营销给出了自己的建议。关键
7、词: 跨文化 旅游 旅游者行为AbstractThe differences between Chinese and western culture and cross-cultural tourism behavior research is an important subject of tourism research. Culture Background and cultural differences can have a significant impact on travel motivation, tourist value. In order to ensure the h
8、ealthy development of Chinas outbound tourism, to promote cultural exchanges as well as tourist outbound tourism, improve quality; it is necessary to conduct in-depth study of cross-cultural tourism behavior.This paper first introduces the concrete reasons causing the differences in western culture,
9、 and then analyzes the differences between Chinese and Western culture from thinking, values, social customs and religious beliefs, and the influence of the differences in cross-cultural tourism behavior of tourists. It mainly analyzes in terms of cross-cultural tourism behavior of tourism destinati
10、on marketing, finally gives my advice.Key words: cross-cultural, tourism, tourists behavior171.The Basic Cause of Chinese and Western Cultural DifferencesCulture is the achievements of civilization that human create through continuous exploration and production; different human groups rely on differ
11、ent natural conditions and many other factors. Every cultures growth may be influenced by the atmosphere from outside world culture or from inside culture, because different nationalities have different natural environment. There are distinguishing differences between Chinese and western culture, ma
12、inly in the following two aspects:1.1 Natural Environment The natural environment is a timeless, necessary material premise of existence and development of human society and nation. A nation, which is living and working within a certain area at the same time, must make a corresponding culture, and t
13、he nation as well as the corresponding culture linked to the natural geographic condition are what we call the natural environment. Generally speaking, cultural differences are initially come from the differences in understanding of natural world and natural geography conditions, which determine the
14、 cultural development of Ethnic Areas. One side of China is sea and other three sides are plateau, this relatively isolated regional characteristic makes the ancient Chinese culture largely cut off from outside, but it provides many advantageous conditions for the development of agricultural civiliz
15、ation, and on this basis, formed small peasant economy characteristics of the economy. At the same time, the river which is caused by the continental environment and self-sufficient natural economy make Chinese people approve of all objects of sexual, physical, and the stability of agricultural society. Families and friends, which make the Chinese want to choose a life which is more quiet and stable. And the living water source of western culture belongs to ancient Greek culture, which originated in the
