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1、Unit 4 ProductTeaching objectives: 1) Grasp the main idea and structure of the text;2) Master the key language points and grammatical structures in the text;3) Reading strategy and methods4) How to make a catalog ?Teaching contents: Reading A & BTeaching focuses: 1) the main idea of the reading A &
2、B;2) the key language points and grammatical structures in the text;3) How to make a catalog ?Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Question-answer Teaching Approach.Teaching aids: blackboard, multimedia, tapeTeaching procedures:Step 1 Gr
3、eetings and revision 1) Check the homework 2) Dictation (Unit 3)Step 2 Warming-up 1) work in pairs. Choose one product from each pair and explain why. 2) Ask Ss to role-play their dialogs. 3) Discuss: what factors do you need to consider before you buy a product ? which one is the most important for
4、 you ? why ? Suggested answers: Before you make purchase of any product, there are some factors you should consider.Necessity : Do you really need this?Property: Do I really like this? Am I really satisfied with the quality ,color, shape, packaging, etc.Price: Do I have any spare money right now? is
5、 it a bargain or is it too much money?Brand : What brand is the best choice for my purchase?After-sales service: Does it come with a warranty?Shipment: How can it be sent to house?Step 3 Reading A 1) New words and phrases A) Read aloud the new words and the text. B) Ask students to read the words an
6、d phrases after the teacher. 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1 on P523) Language points Id design an alarm clock with a moving snooze button that would be an e
7、asy target the first time I hit it. Then it becomes harder to locate after each attempt, so that it would keep ringing until Im fully awake.alarm n. 警报，警告器；惊慌 e.g. 1. I felt a growing sense of alarm when he didnt return that night. 2. She decided to sound the alarm. 她决定发出警报。 vt. 警告；使惊恐snooze v. n. 小
8、睡，打盹 e.g. I often have a snooze after lunch. target n. an aim; objective e.g. Ive set myself a target of saving $200 a month. v. to make something have an effect on a particular limited group or area e.g. The advertisement was designed to target a mass audience.locate v. to find the exact position o
9、f something e.g. We couldnt locate the source of the radio signal.location n. be located in 位于；坐落于 attempt n. an act of trying to do something make an attempt at/to do sth e.g. He made one last attempt at the world record. v. to try to do something that is difficult, dangerous, etc. e.g. The book at
10、tempts to explain the origins of the war. As industrial designers, our job is to design productsanything and everything thats mass-produced, from Ferraris to toasters, from furniture to television sets. We dream up products through drawings, sketches, even doodles, presenting to the manufacturing cl
11、ient their vision of what a certain product should look like.industrial a. connected with industry 工业的，产业的 an industrial accident 工伤事故industrialise v. +ism +ation the industrial revolution 工业革命mass-produce v. to produce in large numbers using machinerye.g. Mass-produced furniture is cheaper than fur
12、niture made by hand.dream up 设计，制造 sketch n. a simple picture that is drawn quickly and does not have many details 素描 e.g. The artist is making sketches for his next painting. 幽默短剧，小品；简报，速写 v. 画素描 doodle v. (尤指厌烦或心不在焉时)乱涂，胡写乱画vision n. 1) imagination version 版本，译文 e.g. Have you ever had visions of g
13、reat success? 2) idea e.g. She had the same vision of him as I had. 3) sight e.g. With my new glasses my vision is perfect! The inside of an industrial designers sketchbook usually looks like some kind of flattened mad scientists laboratories, filled with doodles of various types of products. We ind
14、ustrial designers also create ideas with our hands, using studio materials like clay and modeling foam to show what a product should feel like.flatten v. to become or make sth flat or flatter 使变平；把.弄平 e.g. He flattened gis hair with gel. 他用发胶把头发弄平。studio n. 录音室，录像室，演播室 a recording studio 录音棚 Michelangelo “discovered” his sculptures inside blocks of marble; industrial designers find the shape of the latest Walkman inside a chunk of clay, or foam, or occasionally with the help of computer software. Whatever the studio material may be, designers may spend hours at
