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1、最新教学资料人教版英语Section_Warming Up & Reading PrereadingThe appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example，some advertisers have appealed to peoples desire
2、 for better fuel economy for their cars by advertising automotive products that improve gasoline mileage.Some of the products work.Others are worthless and a waste of consumers money.Sometimes advertising is intentionally misleading.A few years ago, a brand of bread was offered to dieters with the m
3、essage that there were fewer calories in every slice.It turned out that the bread as not dietetic, but just regular bread.There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.On the positive side, emotional appeals may respond to a consu
4、mers real concerns.Consider fire insurance.Fire insurance may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people.If co
5、nsumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.Each consumer must evaluate her or his own situation.Are the benefits of the product important enough to justify buying it？Advertising is intended to appeal to consumers.But
6、it does not force them to buy the product.Consumers still control the final buying decision.True (T) or False (F)：1Advertising can persuade the consumer to buy worthless products by appealing to his buying motives.()2The reason why the bread advertisement is misleading is that thin slices of bread c
7、ould contain more calories.()3Advertisements occasionally force consumers into buying things they dont need.()4A smart consumer should think carefully about the benefits described in the advertisements.()5The passage is mainly about the positive and negative aspects of advertising.()答案：1.T2.F3.F4.T5
8、.T.高频单词点击1billboard n布告板；广告牌2casual adj.偶然的；随意的；临时的casually adv. 偶然地；临时地3garment n衣服；外衣4advertiser n登广告者advertise v做广告advert/advertisement n广告5inform vt.通知；告诉information n信息6association n协会；联系associate v联系7target n目标；对象；靶子8basis n基础；根据base vt.依据9technique n技术；技巧technical adj.技术的technician n技师10featu
9、re n特征；容貌；特色；特写 vi.以为特色；特写11conscience n良心；是非感12worthy adj.有价值的；可敬的13corporation n公司；法人；社团14budget n预算15expense n费用；代价expensive adj.昂贵的16broadcast n广播；播音 v广播；播送17visual adj.看的；视觉的18generate vt.产生；发生generation n一代；一辈19response n回答；响应；反应20refresh vt.使(精神)振作；使恢复；更新.重点短语必记1if so要是这样2keep .in mind 记住3tur
10、n .into . 把变成4in other words 换句话说5fit into 适合；适应6grab the attention 赢得注意7on the other hand 另一方面8rely on 依靠，依赖9have no use for 不需要；厌恶； 对不耐烦10at no extra cost 没有额外成本.常用句型必备1With_so_many_messages_from_advertisers_filling_our_daily_lives,_it is important to understand how advertisements work.2Television
11、 adverts are expensive to_make_and_to_show.3However_good_an_advertisement_is,_people are unlikely to be persuaded if the product is unsuitable for them.课文大意理解1Which kind of advertisements turn us into walking advertisements?AThe kind in train stations.BThe kind on the Internet.CThe kind on our casua
12、l garments.DThe kind in magazines and newspapers.2Which group does making computer game ads appeal to?AAdults.BAdolescent boys.CYoung women.DAll the above.3Which kind of adverts can give you more detail?ATV.BMagazine.CNewspaper.DB and C.4What do the advertisers consider?AThe expense.BTarget audience
13、.CMedia appreciate for the product.DAll the above.5Why does the government pay a lot of money for some ads?ATo change our opinion over time.BFor money.CFor selling the product.DNo answer in the text.答案：15CBDDA.根据课文改错1Even some of the casual garments with brand names attached to them turn us to walki
14、ng advertisements.第二个tointo2With so many messages from advertisers filled our daily lives, it is important to understand how advertisements work.filledfilling3Then we can avoid be controlled by them.bebeing4Their money would be wasted if the message didnt reach its target audience, in other word the
15、 people the advertisement intends to persuade.wordwords5However, it would be no use to advertising products on radio if the ad relies on visual effects.去掉to.课文缩写填空We can meet many advertisements in our daily life.An advertisement is a message _1_ an announcement that informs or influences people.Advertisers must pay for their ads, so the message must reach _2_ target audience, or their money would be wasted.So they must do some r
