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1、2022年考博英语-吉林大学考试题库及全真模拟冲刺卷（含答案带详解）1. 单选题I work as an office assistant in a small but growing garden equipment manufacturing company in California. A few months ago,my boss gave me the job of writing some sales letters which would be sent to the existing customers of our company. The objective was to
2、 get some of our existing customers to purchase a new product that our company had just launched.Now, I had never written sales letters before in my life and had no idea of how to write even the first word. And even if I ended up writing a few lines,because I was so inexperienced, chances were that
3、the sales letters and business letters, would bomb completely and would hardly generate any sales for our company. So, in order to learn how to create more effective sales letter I went to the Internet and looked up a few sites which were selling samples, templates and examples of sales letters that
4、 claimed would “increase sales by 10 000%”. Because they werent too expensive, I bought 2 such packages.Big mistake. I found that the samples and templates of the sales letters and business letters included in them looked so cheap that there was no way. I was going to send them to our customers. Eve
5、n I would have done a better job of writing sales letters! So I searched some more, and came across a site belonging to a person living in Maryland called Yanik Silver. He too was selling some templates and samples of sales letters and business letters. After having been duped with 2 such packages,
6、I was naturally suspicious. I read through his site and found that he was offering a money back guarantee. While that made me feel a bit more comfortable, I first had to determine whether this person would be around to honor the guarantee should I want to return the package. So I sent an email to hi
7、m (just to test whether he replies to customers，emails) and I got a reply from him within 4 hours. I also saw a comment in his site by one of his customers who had actually got a refund from him as soon as he had asked for the refund.Feeling more comfortable, I decided to go ahead and buy the packag
8、e that he was selling. Well, I was blown away! The samples, examples and templates of the sales letters and business letters included in his package were precisely the ones that I was looking for. And they were far, far better than any of the templates included in the 2 other packages I had bought.
9、I quickly customized one of the sales letter templates to fit my needs, had it approved by my boss, and sent them over to our customers. Within 2 weeks from the time that I sent out the letter, about 36% of the customers who received the letter ended up buying our new product. You could say that my
10、boss was impressed with what I had done!Since then, I have written quite a few sales letters for our company (simply by customizing the templates included in Yanks package) and all of them have generated excellent sales for us. So, if you want to learn how to write sales letters that get the sale, I
11、 highly recommend Yaniks package.1.The purpose of the letters the author was asked to write was to（ ） .2.The sample letters and templates were so bad that （ ）3.Yanik Silver promises that （ ）4.To “customize” (the fourth paragraph) something means to “ （ ）5.This passage is most probably used for（ ） .问
12、题1选项A.convey information about his company to new customersB.promote a new product to regular customersC.increase the sales of a new product among regular customersD.explain the strengths of a new product to existing customers问题2选项A.customers complained about their content and formatsB.the author fe
13、lt that he could have written better onesC.customers ended up by refusing to give any replyD.they annoyed the customers and the boss, too问题3选项A.he will reply within 4 hours when he receives an email from a customerB.a customer will be refunded if his samples and templates do not workC.he will go ove
14、r to customers to see what letters suit their situation betterD.he will pay the postage if the samples and templates are returned in a parcel问题4选项A.order it and have it delivered overB.change it and make it attractiveC.modify it to suit ones purposeD.purchase it on regular basis问题5选项A.promotionB.ins
15、tructionC.guidanceD.introduction【答案】第1题:B第2题:B第3题:B第4题:C第5题:D【解析】1.文章第一段最后一句话The objective was to get some of our existing customersto purchase a new product that our company had just launched，从这句话可知作者被要求写销售函件的目的是为了向他们现有的顾客推销他们公司的新产品，所以选项B符合题意。2.文章第三段提到I found that the samples and templates of the s
16、ales letters and business letters included in them looked so cheap that there was no way. I was going to send them to our customers. Even I would have done a better job of writing sales letters! 作者在网上买的两页销售信件模板实在太差，他自己都可以写得比这个好。选项B符合题意。3.文章第三段提到 Yanik Silver将会offering a money back guarantee （不满意退费），选项B符合题意。4.文章第四段提到作者对Yan
