大金’家用柜机--促销员培训用

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1、09家用柜机家用柜机新上市新上市编辑课件新柜机开发背景强化外观功能不变 由于外观改变，取消了智慧眼功能，来保证面板的整体性 自2004年推出E-MAX柜机以来，外观根本保持不变，而市场上不断出现外观设计新颖的柜机，为保持大金柜机的高档感，推出新型外观的柜机。为减少开发日程，热交布局、风扇等内部构造保持不变，功能根本保持不变。编辑课件新柜机外观引入水晶面板 更显高档感 将挂壁机广受好评的水晶面板引入柜机，提高了大金柜机的高档感，同时也使大金柜机在外观上与他社柜机有了明显的差异化。颜色：幻金金/幻金白，易与各式装潢搭配。编辑课件新柜机外观增加触摸式开关 超大温度显示 尽显时尚风格。也方便日常使用。

2、现场非实机展示，温度显示用LED灯实现，开关控制安装在柜机底部。触摸式开关开关机按1秒调节温度显示的亮度长按5秒超大温度显示可显示：室内温度 室外温度通过遥控器进行切换亮度可以调节见左编辑课件新柜机设计改进点提高回风口高度，以提高制热效果编辑课件新柜机规格表原机型尺寸 1800*530*320新柜机厚度增加10MM原室内机重量：39KG，增加2KG。编辑课件柜机市场概况3HP柜销售情况上海永乐7月销量大金3HP柜要取得成功，必须抢夺ME的市场。上海永乐6月销量上海地区：由于补贴政策的影响，ME3HP柜在7月增长很快。编辑课件ME 柜 机 简 介PXD系列XD系列SXD系列白色红色黑色2HP/2

3、.5HP/3HP2HP/2.5HP/3HP2HP/2.5HP/3HP性能完全相同,仅颜色不一样!编辑课件ME VS DK 品牌比较DAIKIN商用空调做得最好 空调技术相通，家用也能做到最好 在日本销量名列第二，专业空调制造商关于变频专铸变频关于安装 大金有专业的安装标准，在上海莘庄工厂设有研修所，针对安装人员进行严格的培训ME家用空调做得最好变频25年厂送厂装据4A广告公司HAKUHODO在全国26个城市的市场调查数据显示:大金高级感的品牌形象位列第一,详见下附编辑课件10空调品牌形象-高级感NTotal北京上海广州长沙成都大连福州杭州合肥济南南昌南京宁波青岛深圳沈阳石家庄苏州太原天津温州武

4、汉西安厦门郑州重庆大金DAIKIN64358.8%30.6%85.3%50.0%57.1%27.3%58.3%41.7%72.4%80.0%50.0%66.7%76.7%70.4%43.5%20.0%45.5%83.3%75.7%84.6%27.8%30.4%54.5%66.7%52.4%66.7%50.0%格力GREE252451.1%33.3%30.4%52.6%60.0%63.2%41.9%48.2%43.4%62.2%65.9%57.6%36.4%46.6%53.6%62.6%48.8%58.4%41.0%54.5%49.5%53.0%64.2%51.1%57.1%68.0%54.4%

5、三菱重工MITSUBISHIHeavyIndustries101344.2%39.3%56.8%47.1%31.0%28.0%50.0%44.1%47.5%34.8%21.7%47.6%53.5%43.9%54.2%25.0%41.4%34.3%58.0%34.3%31.6%39.1%35.5%54.1%37.5%51.6%54.2%松下PANASONIC141738.6%37.7%33.3%55.9%29.5%51.0%41.3%32.3%28.9%36.8%40.0%34.9%37.8%35.2%52.3%42.6%31.7%21.4%40.4%38.5%38.3%47.1%30.8%44

6、.4%38.8%32.1%37.8%三菱电机MITSUBISHIELECTRIC77538.2%43.5%44.2%31.6%23.8%20.0%53.6%45.2%39.3%36.4%44.4%50.0%43.3%35.7%29.4%25.0%25.0%15.0%50.0%46.4%40.6%15.8%47.8%37.5%34.4%41.7%38.9%海尔Haier248837.7%41.1%21.2%36.5%43.2%40.0%37.8%37.6%42.7%40.5%41.0%36.0%37.3%35.9%50.5%33.7%38.4%36.2%24.1%35.2%42.2%28.4%5

7、1.8%40.2%44.7%45.2%28.0%美的Midea228234.6%31.6%13.3%43.9%43.4%41.0%32.0%37.3%26.3%30.6%34.2%34.6%34.2%34.6%39.7%48.9%32.9%37.3%25.0%34.9%33.7%38.4%36.0%29.3%37.0%42.7%32.5%伊莱克斯Electrolux111132.9%35.4%32.1%36.7%40.6%54.1%27.9%35.7%37.1%18.8%27.6%33.3%29.7%25.0%34.3%32.4%37.5%22.7%12.9%42.4%35.7%23.7%35

8、.0%30.0%43.2%28.1%33.3%日立HITACHI121230.9%35.5%32.8%45.2%31.0%25.0%14.6%31.8%17.5%24.4%25.0%30.6%28.2%21.4%48.6%27.5%40.0%32.4%31.8%28.6%30.2%30.0%35.3%26.1%29.5%29.4%33.3%三星SAMSUNG113026.6%37.5%18.0%35.8%25.6%22.0%21.4%33.3%27.5%17.6%32.1%32.4%16.1%21.4%31.4%31.8%17.5%28.1%24.4%20.5%25.0%35.6%21.2%2

9、5.0%25.0%33.3%27.8%LG153623.9%32.0%14.8%25.6%30.2%26.5%26.2%16.7%12.8%32.0%22.5%19.5%26.5%25.0%23.4%13.1%35.8%21.1%10.6%26.3%20.0%27.6%20.4%22.6%28.8%23.4%33.3%东芝TOSHIBA97023.5%30.0%21.8%25.4%24.2%25.7%12.9%16.1%20.0%18.2%26.7%18.2%19.4%20.6%29.0%33.3%29.6%12.9%24.2%17.6%28.9%32.3%20.0%30.6%16.7%16.

10、1%28.9%夏普SHARP81923.4%25.4%30.3%35.6%14.8%13.8%24.1%22.6%18.2%13.0%11.5%20.8%7.7%33.3%25.0%26.9%15.8%13.6%22.9%15.2%37.0%23.1%20.0%34.8%24.0%22.7%20.7%三洋SANYO88618.1%27.1%13.2%15.1%16.1%13.0%16.7%26.9%15.6%16.0%21.4%18.2%20.5%8.0%25.9%20.6%17.1%20.0%12.9%16.7%21.9%8.7%13.8%19.4%17.2%26.9%14.8%奥克斯AUX

11、144317.9%19.7%8.3%27.0%15.9%20.8%11.1%21.7%10.6%15.7%11.6%33.3%9.6%25.5%16.7%14.6%28.9%14.3%13.6%20.8%12.7%25.9%16.7%18.2%20.5%19.0%21.1%富士通FUJITSU44616.6%10.3%28.7%8.3%25.0%11.1%12.5%0.0%7.1%0.0%8.3%50.0%12.5%8.3%25.0%0.0%16.7%15.4%12.5%18.8%0.0%25.0%9.1%13.3%33.3%15.4%13.3%澳柯玛Aucma132514.8%17.0%8.

12、1%21.6%12.2%19.1%12.7%16.3%19.0%14.9%13.8%19.5%6.8%15.9%24.6%12.5%12.0%11.8%15.6%13.0%14.3%14.3%13.6%14.6%11.1%17.9%12.8%格兰仕Galanz100514.6%14.7%8.2%14.9%9.8%19.0%19.4%20.0%6.3%15.6%25.9%14.3%11.8%13.5%7.1%17.8%6.7%17.5%10.7%17.9%11.1%25.0%12.5%13.5%14.7%23.5%13.5%海信HISENSE130314.6%12.1%8.3%10.1%12.5

13、%19.6%17.0%17.5%16.3%11.5%27.4%15.0%6.4%7.3%36.2%14.9%2.9%14.9%2.9%17.4%17.8%8.2%7.7%13.6%16.1%27.8%4.7%春兰Chunlan172711.8%11.8%2.9%11.0%18.0%14.8%8.3%12.3%12.1%6.3%17.7%10.3%9.0%8.3%19.6%10.4%12.7%14.3%9.5%8.0%15.0%15.0%25.4%11.1%11.1%13.8%10.8%l在有高级感的空调品牌中，大金排在第一位，其次依次是：格力、三菱重工、松下、三菱电机、海尔等品牌。l上海、太原

14、、石家庄等城市的被访者中认为大金有高级感的比例较高。Q14、请问您觉得有高级感的空调品牌有哪些？多项选择说明：红色表示低于总体5%以下，蓝色表示高于5%以上Base：该品牌知晓者编辑课件DAIKINME直流变频/新冷媒2级能效大金摆动式压缩机 大金独创，且返销日本/欧洲最大制热量高达10500KW 为业内第一2级能效比产品侧送侧回 均匀舒适 站立休息都不受气流影响外观 水晶面板，恒久如新直流变频/新冷媒2级能效三菱双转子压缩机制热量为10300KW传统出风 有死角 站立行走时容易吹到头 坐在沙发上休息效果受影响外观 普通烤漆ME VS DK性能比较编辑课件ME VS DK 价格体系有一定的价格优势有一定的价格优势上海变频补贴后价格XD系列FVXS1075010450编辑课件以上海永乐6月的销量为例ME VS DK柜机销量性能相同为前提,虽然PXD比XD贵1200,SXD比XD贵800,但销量表现不俗,这说明:1、购置3HP的用户对价格敏感度低!2、外观对这局部用户有很大的吸引力!抢占ME的PXD和SXD的市场,对新3HP柜的外观有信心.编辑课件新 柜 机 功 能 点划圈的为大金特有的功能与ME相比编辑课件新 柜 机 遥 控 器强力运转及温度显示切换都可以很简单地在遥控器上操作编辑课件相信通过大家的努力会让新柜机有良好的表现!编辑课件