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1、汽车销售物流研究摘要：随着我国汽车工业的不断发展，我国的汽车产量有了极大的提高。大多数汽车制造企业己感觉到由于缺乏适宜的销售物流模式及系统的支持，开始重视对销售物流系统的改造。如何进行选择与改造，如何构建适合的、高效的汽车销售物流模式，是国内许多企业面临的现实问题。本文针对目前汽车制造企业销售物流环节存在的问题，主要研究目前汽车销售物流运作模式及系统管理，对企业自营物流、第三方物流管理和过渡型物流等销售物流模式进行了利弊分析，提出了关于我国汽车销售物流渠道建设的建议。关键词： 汽车销售物流；物流管理；运作模式；第三方物流Study on Auto Sales LogisticsAbstract
2、: Due to the rapid development of automobile industry, Chinas auto production has been improved evidently. Most auto manufacturers have felt the lack of appropriate sales and sales logistics models and systems, and have already started to attach importance to the transformation of marketing logistic
3、s system. How to choose and transform the system, how to build a suitable and efficient auto logistics sales model, are the real problems faced by corparations. In the view of those problems appeared in the logistics sectors in current automobile manufacturing enterprises, the logistics operation mo
4、de and the systematic management, the pros and cons of sales logistics model, e.g. the enterprise self-logistics, the third-party Logistics, transitional logistics are studied. Then the advice on how to build the auto sales logistics channel in China is investigated. Key words: Auto Sales Logistics；
5、Logistics Management；Operation Mode； Third-party Logistics1引言随着市场经济的发展和国家扩大内需政策的实施，我国汽车消费急剧升温。2009年我国汽车年产销量1300多万辆, 同比增长46%，居世界第一位，由此可见，汽车工业在已经成为我国的支柱产业。我国的汽车行业在销售物流的改造上，虽然已经取得了一定的进展，但是仍然存在许多问题，因此，采用高效先进的汽车物流销售方法和模式，将对我国的汽车工业制造企业及物流企业带来可观的效益。1 Introduction With the development of the market economy
6、and the implement of the policies of expanding domestic demand, the auto consumer is rising sharply. In 2009, with the growth of 46% its production and sales accounted for more than 13,000,000 sets and occupied the first in the world. It can be seen that the auto industrial has been the pillar indus
7、try in China. We have made a great achievement on the reform of auto sales logistics, but lots of problems still exist. Therefore, we shall adopt the advanced methods and models of auto sale logistics, which can take considerable profits to Chinese auto manufactures and logistics enterprises. 2汽车销售物
8、流 Auto sales logistics 2.1 汽车物流含义汽车物流是以最小的总费用，按用户的需求，将汽车零部件、备件、整车从供应地向需求地转移的过程，主要包括运输、储存、包装、装卸、配送、流通加工、信息处理等活动。按业务流程分为两个阶段，第一阶段为采购物流和生产物流，指上游供应商向汽车生产厂商提供汽车零部件、生产资料到汽车生产厂商仓库，生产厂商完成汽车制造的流程；第二阶段为销售物流和回收物流，包括产成品汽车分销与销售、汽车销售领域的金融和保险服务、日常的汽车维修和保养服务、汽车废弃件的回收物流等。2.1 The Meaning of Auto Logistics Auto Logist
9、ics is the process that, according to the needs of users, transferring auto parts, spare parts, vehicle from the suppliers to the demanders with the smallest cost. It mainly includes transportation, storage, packing, loading and unloading, sales, sales processing, information processing and etc. By
10、business process it is divided into two phases, the first is the procurement of logistics and production logistics, refer to that the upstream suppliers to the Auto manufacturers provide auto parts, means of production to car manufacturers warehouse and Auto manufacturers complete the assemble. The
11、second phase is sales logistics and recycling logistics, including motor vehicle sales and sales of finished products, financial and insurance services of automobile sales area, routine vehicle maintenance and repair services, recovery of discarded automobile parts. 2.2汽车物流类型按照汽车产业供应链的流程分类，可把汽车物流分为生
12、产供应物流、制造装配物流、整车销售物流、零部件供应物流和汽车回收物流等。2.2 Auto Logistics Types In accordance with the classification of Auto industry supply chain processes, it can be put into the logistics of production and supply, logistics of manufacturing and assembly, logistics of vehicle sales, logistics of spare parts supply
13、and Auto recycling logistics.汽车生产供应物流指汽车生产企业购入原材料、零部件的物流过程。也就是指零部件生产者或持有者至汽车生产商间的物流。汽车制造装配物流指从原材料、零部件及其它辅助材料进入汽车生产企业的仓库，经过生产线上原材料、零部件的分配，直到汽车生产企业的成品库中的制成品发送为止的物流过程。汽车销售物流指汽车生产企业为保证自身的经营效益，不断伴随销售活动，把产品所有权转移给用户的物流活动，即从汽车的生产者到消费者之间的物流。零部件供应物流，主要以汽车零部件供应商或者汽车生产企业为起点，以汽车零部件流通为主，如零部件的调配更换、返厂等等，以客户为终点的物流活动
14、。汽车回收物流指对生产及流通过程中的废旧汽车或零部件进行回收利用过程中所产生的物流活动。Logistics of Auto production and supply refers to the process that automobile manufacturers purchase raw materials, spare parts, and it also refers to the logistics between the auto parts producer or holder and the manufacturers. Auto manufacturing and ass
15、embly logistics refers to the process that the raw materials, auxiliary materials, spare parts and other parts enter the warehouse, through the production line of raw materials, spare parts sales of the finished product storeroom until the automobile manufacturers in the manufactured goods send up t
16、he logistics process. Auto sales logistics refers to automobile production enterprises ensure their operational efficiency, and continuously with sales activities, the product transfer of ownership to users of logistics activities, from auto producers to consumers. Spare parts supply logistics, mainly in auto parts suppliers or auto manufacturers as a starting point to the main flow of auto parts, such as the deployment of parts replacement, Depo
