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1、Unit 1 Fundamentals of Modern Business letter writing一、教学目的： 通过本章学习，使学生掌握商务书信的结构，以及商务书信常用的3种格式。二、教学重点 ：本章是着重介绍商务书信的结构，以及商务书信常用的格式 。教学难点：灵活掌握商务书信常用3种的格式 。三、教学内容: Structure of a Business Letter1.Letterhead信头The letterhead indicates the name, address, telephone number and E-mail address of the company
2、sending the letter.2.Date日期The month and the year had better not be written in their abbreviation form. 年份和月份不要用缩写，容易混淆而且显得不正式。American style月/日/年 British style日/月/年3.Reference案号The references help the recipient match the letter to the relevant problems, which it concerns.为了双方对某事的查阅 Our ref.: Your r
3、ef.:4.The inside name and address封内名称及地址（收信人）5.Attention Line 主送It suggests that the sender hopes the letter receivers the immediate attention of a certain person or a specific department.用于发信人希望直接将此信发给相关的负责人和部门 For the attention: Attn.: 6.Salutation称呼It is a polite greeting with which a letter begi
4、ns.Dear Sir(s)/ Madam(s), Dear Madam or Sir, Gentleman: sirs不单独使用7.Subject Line主题行Re: （关于）8.Body信文9.Complimentary closing结尾敬语Yours faithfully, truly, sincerely, 10.Signature签名11.Enclosure附件Encl. or Enc.12.Carbon copy 抄送当发信人希望收信人公司的其他有关人员或部门了解此事时，可以用抄送列出需要过目此事的人的姓名和部门CC John Smith, Sales& Marketing D
5、epartment ManagerBcc密抄送 (blind carbon copy) 不希望其他人了解此事13.Postscript附言在较为正式的商业信函中应避免使用，因为会让人觉得写信人办事不够周密，在私人信函中常用。 P.S.Among the above 13 parts, 1,2,4,6, 8, 9,10 are essentials for a business letter.Layout of Business Letters1. blocked format（平头式）2. semi-blocked format（半平头式）Like blocked format, all le
6、tter parts begin at the left margin, except the dateline, complimentary closing and signature, which are set against the right-hand margin. It also named as a modified blocked format.3. indented format（缩行式）This may follow the same layout as either the blocked or semi-blocked formats, but will differ
7、 in that the paragraphs will each be indented by five or six spaces. It is a traditional format, especially in Britain.四、课时分配：4课时五、教学方法：讲授法，使用多媒体课件六、练习Arrange the following in proper form as they should be.Receivers name: ABC Company, Ltd.Receivers address: 112 Roberts Street, London, EnglandSenders
8、 name: China Chemicals Import & Export CorporationSenders address: 128 Hunan Road, Shanghai, ChinaSenders phone: 123456 Senders fax: 654321Date: June 12, 2009 Subject line: Iron nailsAnswer:China Chemicals Import & Export Corporation Tel: 123456 Fax:654321 address: 128 Hunan Road, Shanghai, ChinaDat
9、e: June 12, 2009ABC Company, Ltd.112 Roberts Street, London, EnglandDear Sir,Re: Iron nails-Yours faithfully,七、课后作业：P16八、小结：Unit 2 Establishing Business relations教学目的： 通过本章学习，使学生掌握如何通过商务书信的方式与国外客户建立业务关系。教学方法：讲授法和练习法教学内容: 1 Making Self-introduction2 Starting Business Relations with an Exporter3 Reque
10、st for the Establishment of Business Relations4 A Reply to the Request for the Establishment of Business Relations教学重点 ：本章是着重介绍要求建立业务关系、接受邀请函的思路及信件的结构安排教学难点：灵活掌握商务书信中建立业务关系、接受邀请函常用 的表达方式 。A. IntroductionIt is fairly true to say no customer, no business. Finding a new customer and going into business
11、 trade negotiations is the first step for a company to expand its business. Your first letter to open up a market or enlarge your firm business scope is very important, because it is known that first impression will count heavily. This chapter discusses how to write letters of enquiries to establish
12、 business relations and how to reply such letters.Usually, a writer of business letters can get necessary information of a potential customer through the following channels:1. bank 2. the advertisements3. the introduction from his business connections and friends4. business houses of the same trade同
13、行业协会 5. the market investigations6. the Commercial Counselors Office商务参赞处(通常在大使馆或国与国政府间设的商会,英国驻上海大使馆的商务参赞处：Commercial Counselors Office of British Embassy in Shanghai) 7. exhibition 8. self-introduction by merchants themselves Generally this letter consists of three major parts: opening, body and cl
14、osing.1. where and from whom you get the name, address and general information of the new customer2. a brief self-introduction of your own company, e.g. business scope, product line, financial position and some other necessary reference.3. the expectation of cooperation and an early reply from the o
15、ther side.通过什么途径得知对方的信息，你和对方建立业务关系的意愿，自我介绍包括公司名称业务名称，财务状况等B. Useful Phrases承蒙 我们得知Own to Through the courtesy ofwe have learned On the recommendation of 兹收悉贵方来信With reference to your letter dated Acknowledge receipt of your letter In receipt of 获悉 We are given to understand that / we are informed that冒昧做 take the liberty of doing sth供某人参考 for ones information/ reference另邮 under separate cover by separate mail按照要求
