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1、永旺超市运营管理优化设计摘 要珠海奥园广场永旺超市于2018年12月以一种大型的零售经营模式引入广东省珠海市，企业以现代化的方式经营超市，追求有效率的物流系统，达到薄利多销的目的。为了处理超市生鲜农产品供应链上的存在的缺陷，找出供应链各个环节存在的问题，提出解决问题思绪和改善计划。本设计主要利用工业工程的相关的方法理论技术，对永旺超市的运营管理所欠缺的部分进行改善和优化，并且结合IE供应链管理理念，使得永旺超市生鲜农产品的运营管理得到处理，剖析在生鲜农产品供应链上四个环节存在的问题因素，包括采购环节、运输环节、存储环节、深加工环节等。由于生鲜农产品具备着易腐蚀性、刚需性、流失率大等特质，而且在
2、运输过程中受时间、空间、自然因素影响效果非常明显，导致生鲜农产品供应链物流系统效率低下，使得超市的产生利润呈现下坡趋势。针对所提出的问题提出对应的改善方案，有益于使超市经营绩效提升、以及提高店面的盈利能力，生鲜农产品的品质效果需要得到保障。通过对永旺超市生鲜农产品供应链的整体的提升，达到了生鲜农产品在供应链顺利运行，供应商之间的配合相对稳固、运输过程良好等明显效果，同时更加直接的降低了运输物流成本，能够保障生鲜农产品的质量安全、缩减腐烂水平，同时还可以得到顾客的快速反应速度，满足顾客需求。本设计通过运用工业工程供应链管理的相关理论和方法，解决以这种零售模式发展的企业物流系统存在的问题，探索超级
3、市场在生鲜农产品供应链物流改善的具体途径。零售模式的超级市场若要在未来发展的过程中更上一层楼，应该注重的是生鲜农产品在超市的质量和不是店面种类的数量。关键词：超市；运营管理优化；供应链管理；仿真设计Optimal design of operation and management of AEON AbstractIn December 2018, Zhuhai Aoyuan square AEON supermarket was introduced into Zhuhai City, Guangdong Province with a large-scale retail business
4、 model. The enterprise operates the supermarket in a modern way, pursues an efficient logistics system, and achieves the goal of small profits and high sales. In view of the supermarket fresh agricultural products, we found the issues in each link of the supply chain, and put forward solutions and i
5、mprovement programs. This design mainly uses the related method and theory technology of industrial engineering to improve and optimize the problems existing in the administration of the supermarket. Meanwhile, supply chain management concept applied to the administration and management of the fresh
6、 agricultural products of the AEON supermarket, to solve the problems existing in the purchase, transportation, storage, deep processing and other links. On account of the fresh agricultural products are perishable, rigid demand, high frequency, high loss and other properties. In the process of tran
7、sportation, the effect of time, space and natural factors is very obvious, which leads to the low efficiency of the supply chain logistics system of fresh agricultural products and the downward trend of the profits of supermarkets. In view of the problems raised, the corresponding improvement plan i
8、s put forward, which is beneficial to the improvement of supermarket operation performance and the profitability of the store. The quality of fresh agricultural products needs to be guaranteed.Through the overall promotion of the fresh agricultural products supply chain of AEON supermarket, the smoo
9、th operation of fresh agricultural products in the supply chain, relatively stable cooperation between suppliers, good transportation process and other obvious effects have been achieved, products distribution center is running well. At the same time, the transportation logistics cost is effectively
10、 reduced, the quality and safety of the fresh agricultural products are guaranteed, the degree of decay is reduced, and the rapid response speed of customers is obtained to meet the needs of customers 。This design solves the problems of the enterprise logistics system, by utilizing related knowledge
11、 theory of industrial engineering supply chain management, developed by this retail mode, and explores the specific ways for supermarkets to improve the logistics of fresh agricultural products supply chain. If the supermarket of retail mode wants to take a higher level in the future development pro
12、cess, it should pay attention to the quality of fresh agricultural products in the supermarket and not the number of store types.Keywords: Supermarket; operation management optimization; supply chain management; simulation design 目 录1前言11.1研究背景和意义11.1.1研究背景11.1.2研究意义21.2国内外超市运营管理研究21.2.1国外超市运营研究现状21
13、.2.2国内超市运营研究现状31.2.3文献评综41.3研究方法和内容41.3.1研究方法41.3.2研究内容51.3.3技术路线与要求62供应链管理理论综述72.1 供应链管理的产生背景72.2供应链管理特点73永旺超市运营管理现状分析93.1永旺超市现状分析93.1.1 永旺超市基本情况93.1.2永旺超市生鲜农产品特点93.1.3永旺超市生鲜农产品供应链现状分析103.2永旺超市生鲜产品供应链存在问题103.2.1供应商分布不够集中103.2.2冷链水平低113.2.3信息系统不够完善123.2.4不能快速得到顾客反映124永旺超市生鲜农产品供应链优化策略研究144.1 对供应商进行有效
14、的管理144.1.1供应商的选择144.1.2明确供应商的质量体系154.1.3供应商考核机制164.2冷链物流系统的优化164.2.1 多温共配系统174.2.2基于MTJD的冷链物流系统特征174.3配送体系标准化184.3.1提交订单184.3.2订单处理184.3.3发货作业194.3.4物流配送194.4信息管理系统优化204.4.1永旺超市供应链信息系统204.4.2优化信息传递系统214.4.3建立信息共享的安全保障机制214.5 永旺超市生鲜农产品供应链优化策略总结225永旺超市运营管理优化效果评估235.1采用Flexsim仿真软件对生鲜农产品供应链进行仿真235.2采购环节
15、235.2.1改进前采购过程建模实体介绍235.2.2改进前仿真参数设置及运行结果分析245.2.3改进后采购过程建模实体介绍285.2.4 改进后仿真参数设置和运行结果285.3配送环节305.3.1改进前配送过程建模实体介绍305.3.2改进前仿真参数设置及运行结果分析315.3.3改进后配送环节过程建模实体介绍335.3.4 改进后仿真参数设置和运行结果335.4深加工环节345.4.1改进前深加工过程建模实体介绍345.4.2改进前仿真参数设置及运行结果分析355.4.3改进后深加工过程建模实体介绍385.4.4 改进后仿真参数设置和运行结果396结论43参考文献44致 谢461 前言1.1研究背景和意义1.1.1研究背景永旺(AEON)综合超市是引领着日本商业走向巅峰的行态，总共的分店有618个，遍布日本各都府县。最开始，永旺集团以一间十分普通的小卖部出身，直到1758年，冈田左卫门先生将永旺集团创立起来。1969年, 冈田左卫门先生将所有超市重新整顿后并给予了吉之岛公司的名字，然后逐步的成熟发展之下，连锁店遍布在全国各个地区。1989年，吉之岛公式又赋予了新的名字为永旺集团
