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1、Unit 1 Advertising一、重点词汇 考点-1.advertisement 【教材原句】Advertisements are a good way to sell products or services.(P1)广告是一个卖产品或出售服务的好办法。【例句研读】根据英语句子完成汉语句子He answered the advertisement in the paper and got a job.他 因而找到一份工作。The wall was covered with advertisements.墙上 。We should advertise for someone to loo
2、k after our children.我们该 。Put an advertisement in the local paper to sell your car.在当地报纸上 。【自主归纳】put/place an advertisement in the newspaper(to do sth.) answer/reply to an advertisement advertise vt.& vi. 做广告；宣传advertise sth. advertise for sb./sth. advertiser n. C刊登广告者advertising n. U 做广告；广告业；广告活动【即
3、时巩固】用 advertise 及其同根词的适当形式填空They the tenyear gettogether on email.It is said that she works in an company.We can see everywhere and at any time. hope to promote their products by .考点-2. share 【教材原句】I did some research on advertisements, and have some important information to share with you.(P2)我对广告做
4、了 一些研究并且有很重要的信息与你分享。【例句研读】翻译句中的划线部分If you want a share of the pay, youll have to do your share of the work. He bought 500 shares in a shipping company last week. Everyone in the house shares the same bathroom. They shared the sweets among the children. I will share the cost with you, and your share
5、of the cost is about $10. Make the Chinese take a share in the world cultural field! 【自主归纳】与分享/共享/分担 在分担/平分/分发 share the joys and hardships 占有一席之地，分担 【即时巩固】She often _ her deepest thoughts and fears with friends through QQ, as if they were chatting in her living room. A. offers B. spares C. shares D
6、. gives(2012高考江西卷) Have you paid? Whats my share of the bill? . It wasnt very much.A. Dont worry about it.B. Its my shareC. None of your business.D. Its up to you.考点-3. persuade【教材原句】An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.(P2
7、)广告通过使用文字和图片，来说服人们购买某种产品或服务或者是相信某种理念。【例句研读】根据英语句子完成汉语句子He strongly urged me to go abroad for further education, and finally he persuaded me. 他强烈要求我去国外进修，并最终 。He persuaded her into/out of going to the party.他 这次聚会。How can I persuade you of my sincerity?我怎样才能 呢？She persuaded him that she was telling t
8、he truth.她 她在说真话。We are persuaded of the justice of her case. 对她案件的审理是公正的。【自主归纳】persuade vt.说服，劝说；使信服 adj.说服力的；劝导性的 n说服；劝服说服某人做某事 = 说服某人不做某事 = persuade sb.of sth. be persuaded of sth. persuade sb.that从句 be persuaded that从句 persuade“说服，劝说；使信服”其结果是成功的；advise“劝说”，其结果不知道。try to persuade sb. to do sth.意为
9、“尽力说服某人干某事”，与advise sb.to do sth.同义我劝说我父亲戒烟，但是我没能说服他。I my father to stop smoking but I cant him to.【即时巩固】单项选择题Do you think Bill is coming to attend the conference?Absolutely. I have _ him to.A. supposed B. advisedC. persuaded D. suggested(2010高考湖北卷)Duty is an act or a course of action that people yo
10、u to take by social customs, law or religion.A. persuade B. request C. instruct D. expect考点-4. promote 【教材原句】A commercial advertisement is one which someone has paid for to promote a product or service.(P2)商业广告是一种人们为了促销某产品或服务而付费的广告。【例句研读】翻译句中的划线部分，注意promote的意义The young army officer was promoted to c
11、aptain.Pupils who pass the test will be promoted to the next higher grade. The Prime Ministers visit will promote the cooperation between the two countries.They will try their best to promote a bill in Parliament. The company is promoting their new products by advertising on television.The football
12、team was promoted to the First Division(甲级队).【自主归纳】promote vt.推广，宣传；促销；促进，推动 n宣传；促进 n策划者，推销者promote sb. fromto be promoted to promote development/growth/understanding get/win/gain promotion 【即时巩固】单项选择题Joining the firm as a clerk, he got rapid_, and ended up as a manager.A. election B. action C. promotion D. protectionThe airport to be completed next year will help _ tourism in this area. A. protect B. promote C. preserve D. prevent考点-5. cure【教材原句】This statement tries to fool you into assuming that the toothpaste cure
