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1、2022年考博英语-南昌大学考前模拟强化练习题（附答案详解）1. 单选题The decision of the university to close the swimming pool at weekends an angry reaction among students.问题1选项A.nurturedB.provokedC.cultivatedD.stimulated【答案】B【解析】考查动词词义辨析。nurtured “培育”；provoked “激起，挑衅”；cultivated “发展；耕作”；stimulated “促进；激发”。句意：学校决定在周末封闭游泳池引起学生激烈的反对。
2、选项B符合题意。2. 单选题To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of the
3、se goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods tha
4、t will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it a
5、vailable for purchase.This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transactionthe firm and the consumerand each must be satisfied before trade occurs. Successful merchant
6、s and producers, however, recognize that the surest route to profit is through understanding and catering to consumers. A striking example of the importance of catering to the consumer presented itself in mid-1985 when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor b
7、y a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!1. The marketing concept discussed in the passage is, in essence, _.2. What was the main concern of industrialists before the marketing concept
8、 was widely accepted?3. In Paragraph 1, “to move as much of these goods as possible” means .4. What does the restoration of the Classic Coke best illustrate?5. In discussing the marketing concept, the author focuses on .问题1选项A.a form of persuasive salesmanshipB.the consumer-centered approachC.making
9、 goods available for purchaseD.the quick movement of goods问题2选项A.The needs of the marketB.The preferences of the dealerC.The efficiency of the productionD.The satisfaction of the user问题3选项A.to redesign these good for large-scale productionB.to transport goods as efficiently as possibleC.to sell the
10、largest possible amount of goodsD.to dispose of these goods in large quantities问题4选项A.Products must be designed to suit the taste of the consumerB.Consumers tastes are often difficult to pleaseC.It takes time for a new product to be accepted by the publicD.Traditional goods have a stronger appeal to
11、 the majority of people问题5选项A.its social impactB.its possible consequenceC.its theoretical basisD.its main characteristic【答案】第1题:B第2题:C第3题:C第4题:A第5题:D【解析】1.细节事实题。文章第二段第三句话提到着眼于消费者的方法被称为营销概念（This eye-on-the-consumer approach is known as the marketing concept），因此选项B符合题意。2.判断推理题。文章第一段第二句话提到就在几年前，大多数行业主
12、要集中在产品的高效生产上（Not too many years ago, most industries concentrated primarily on the efficient production of goods），因此选项C符合题意。3.判断推理题。根据persuasive salesmanship(富有说服力的推销术)可知move as much of those goods as possible意味着是尽可能多地将物品推销出去，因此选项C符合题意。4.判断推理题。文章最后一段提到可口可乐改变饮料的口味，但是最后不得不又恢复原来的口味这个例子（A striking examp
13、le of the importance of catering to the consumer presented itself in mid-1985 when Coca Cola changed the flavor of its drink）说明迎合消费者需求的重要性，因此选项A符合题意。5.判断推理题。文章主要讲述了营销概念的特征以消费者需求为导向（eye-on-the-consumer approach），因此选项D符合题意。3. 单选题Competition, many people believe, the national character rather than corr
14、upt it.问题1选项A.enforcesB.confirmsC.intensifiesD.strengthens【答案】D【解析】than决定了这里的corrupt(腐坏，破坏)与空格处的词相对，所以空白处应填入D，表示“加强”的意思。句意：很多人相信竞争会加强民族性格而不是破坏它。4. 单选题In 1957, a doctor in Singapore noticed that hospitals were treating an unusual number of influenza-like cases. Influenza is sometimes called “flu” or
15、a “bad cold”. He took samples from the throats of patients and in his hospital he was able to find the virus of this influenza.There are three main types of the influenza virus. The most important of these are type A and B, each of them having several subgroups. With the instruments at the hospital the doctor recognized that the outbreak was due to a virus in group A but he did not know the subgroup. Then he reported the outbreak to the World Health Organization in Geneva. A.W.H.O. published the important new
