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1、CRM.Use data science to deliver highly relevant incentives, rewards, and personalised messagesthat are fine-tuned to a shoppers specific circumstances.Ms Anna Sample 1 Any RoadAny Village Any Town Any County A99 9AACoupon insideMoney-saving coupon,just for you.CRM is a highly targeted, highly measur
2、able approach allowing you to engage with audiences that are the most relevant and likely to act on your messages. CRM is fuelled by 20 million Tesco Clubcard holders, the UKs largest behavioural dataset with the most diverse representation across regions, socio-economic profiles, and categories.Wha
3、t is CRM?CRM is an opportunity to target, engage and reward loyal Tesco Clubcard customers using Direct Mailings, Reward Mailing Coupons, and Coupon at Till. Through these products, you can deliver tailored, targeted messaging directly to your desired customers.We enable you to.Direct MailingsSend h
4、ighly measurable marketing directly into your target audiences home Postcards Standard 4pp Roll-fold 6pp Product sampling great fordriving trial Minimum send of 50,000 customers Minimum coupon discount of 25%Reward Mailing CouponsTarget and reward loyal Tesco Clubcard customers with personalised and
5、 highly relevant coupons providing extra reasons to shop. Coupons are included in Tesco Clubcard Statement/Loyalty Mailings Coupons are also loaded onto a customers online account and in-appCoupon at TillTarget specific customers and prospective shoppers with an incentive to purchase and accurately
6、measure their response. Coupon at Till is a targeted coupon which is generated at the till after a customer has made a purchase AND scanned their Tesco Clubcard It is given directly to thecustomer with their receipt. Customers have to be opted into marketing to receive Coupon at Till 2021 dunnhumby
7、/ All rights reservedDirect Mailings.Many Brands have scaled back their physical marketing efforts in favour of digital alternatives but as fewer companies utilisemarketing tactics like Direct Mail its easier to get noticed. Direct Mailings are a fully branded solution that tells a story, educates,
8、and generates awareness.Choose the right approach for your brands objectives whether thats incentivising customers to trial your products with coupons and free samples or utilising other innovative solutions such as pop-up mailers or scratch n sniff.Bespoke targeting ensures every mailing is aligned
9、 to your Brands preferences and campaign objectives. This allows for a 1-1 communication with your most relevant customers. This increased relevancy delivers an improved customer experience and means customers are more likely to act on your advertising messages.Direct Mail is a format that shoppers
10、are familiar with and receptive to. Campaigns generate on average a 27% increase in sales, 40% increase in customer acquisition, and 104% increase in market share growth.Direct Mail has an average open rate of 87%, and an average coupon redemption of 20%.Evaluations include key customer mailing metr
11、ics and behavioural insights, with clear recommendations aligned to the campaign objectives.Campaign options:Solo MailingBespoke mailing supporting a specific supplier objective(s) e.g., NPD or aquisitionCategory MailingBespoke mailing supporting specific category objectives e.g., range review, inno
12、vation, event awareness, re-activationThemed MailingMulti-branded, cross-category mailings supporting a seasonal event, Tesco event or specific shopping mission e.g. Back to School3PAMCo Q1 2020 2021 dunnhumby / All rights reservedReward Mailing Coupons.Reward Mailings target Tesco Clubcards most lo
13、yal customers, with personalised and highly relevant coupons that provide extra reasons to shop. They are high-reach, high-impact activations that customers expect and love to receive. Tesco Statement/Loyalty Mailings go to Tescos most loyal customers - of which there are over 6 million.Customer Dat
14、a Science is used to ensure customers are matched with their most relevant offers. Mailings comprise of 6-8 personalised coupons with an average coupon redemption rate of 20%1.Customers that receive Reward Mailings versus those that dont receive any (but are eligible) drive incredible value over the
15、 year with a sales to cost ratio of over 9, proving the long-term value and impact of such communications.Customers have told Tesco that they expect to be rewarded for everyday transactions with 59% of customers saying they want to see personalised rewards as part of a loyalty scheme. With a mix of offers from Tescos own-label products and trusted Brand partners, Reward Couponsare an effective way to reach Tescos most loyal customers, drive retention, and category share. And, as coupons reach the c
