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1、www.ijcrt.org 2020 IJCRT | Volume 8, Issue 5 May 2020 | ISSN: 2320-28820A STUDY ON THE ROLE OF CUSTOMIZATION IN CRMAbstractBasically, I want to make this project because of my interest towards customization and as a consumer I want thing as I want and I always keen to know something new. So, I think
2、 this is the best way to learn something interesting and knowledgeable. I faced many problems during the project because this is a very broad topic and everyone have their own opinion. So, this project is an attempt at bringing to light the current situation of customization in customer relationship
3、 management. The role of customization in customer relationship management has been discussed in detail and limitations have been added and discuss the related intricacies of this project which is the most important objective. The present scenario and situations prevailing in the Country have also b
4、een talked and take best efforts not to leave behind any loopholes and to touch upon all the important details relating to customization in customer relationship management. I am also giving my own analysis and conclusion on this and gave my suggestion as well.Research implications: This research pa
5、per provides a preliminary understanding of customisation in CRM to retain its consumers besides this it also highlight the role of customisation in CRM how it approaches and helps to explore new ways in marketing domain for easy settlement of their customers.”Originality/value: This paper highlight
6、s on the various types of usage of customisation to retain the customers as well as importance of customisation, maintain database to retain existing customers.”Key Words: customization in customer relationship management, Limitations, Present scenario.IntroductionThe term customization in customer
7、relationship management designates a process of adding new or altering existing CRM features in order to make it a better fit for the needs of each particular business. Generally speaking, customization in customer relationship management usually falls into three broad categories.First, custom field
8、s are added to CRM entities, like leads, contacts or opportunities in order to collect additional information that default forms dont allow. The second type of customisation involves using existing sales and marketing automation tools in order to create specific scenarios that are relevant to the cl
9、ients business. The third type of customisation involves creating custom integration with non-CRM tools and services.Actual production concept is known as customer relationship management (CRM), and has evolved from the initial customisation of products by suitable transformations, primarily due to
10、development of technologies. The main purpose of establishment and existence of undertaking is making profits for their founders and satisfying customers.Many experts feel customization is a crucial feature when choosing CRM software. After all, if your business doesnt have the ability to customize
11、its software to synch with its individual processes and workflow, the potential to increase productivity and efficiency is essentially lost. Even if you gain valuable insight into your customer information with CRM Software, what good is that information if your employees dont understand how to use
12、it or if your CRM isnt interfaced with your financial data or other operational systems? It does depend on your business needs, but making sure your CRM is customized to what you need is really the only way to see a profound return on your investment or isit?IJCRT2005497International Journal of Crea
13、tive Research Thoughts (IJCRT) www.ijcrt.org3757With the CRM Online options available today, the question of customization comes into play even more often. If your company purchases CRM Online you will gain some customization and personalize capabilities, although you will not have the customization
14、 capabilities available through an on premise or partner hosted deployments. But will this really impact your business? Here are some questions to askObjective To highlight the importance of customization in customer relationship management. To understand the need for creation of USP and personalise
15、d the product & services in order to create distinct identity. To study the role of change in demography influencing customisation.Significance and ImportanceCustomisation benefits the company in many ways. These advantages which the firm derives may be both, quantitative and qualitative. Each inter
16、action with the customer should come across as a unique engagement. By cross-referencing, customer data corporations can effectively personalize the communication they have with their target audience. Companies must, however, be careful of the information they use and the communication they create, as certain information given by the customer may be sensitive.When looking for a CRM solution there are many differe
