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1、Lesson EightBusiness News Reading商业报刊阅读Part I ObjectivesFeatures and styles of writi ng in Wester n bus in ess jour nalism西方商业新闻写作特点Idiomatic usages and set phrases ofte n used to describe and predict ing econo mic developme nt描述经济发展及预测发展趋势的习惯表达方式What is it in an earning report?分析盈利报告Part II The How
2、-TosFeatures of Western Business News Writing (西方商业新闻写作特点)One of the most importa nt features of Wester n bus in ess n ews writ ing is the usage of simple and lively English. Since of most these writings cover not stories but trends of the market or development of policies, it is essential to make t
3、he writing right to the point and accessible to reader of various education levels. Therefore, conciseness and clarity are the keys (语言简练通2 “ The compa ny expects to in cur a loss, exclud ing special items, of betwee n (11) cents and (14) cents per share in the first quarter.”除特殊项目，公司第一季度预计会出现每股11至1
4、4分的亏损。2 Capital Spe nding by in dustry just pokes along. Ditto reside ntial buildi ng.”工业资本开支缓慢增加，住房建筑亦如此。2 The collapse of copper price has come just as dema nd for it from the in dustrialized world has dropped 8% on last year and as producti on, after two years of high prices, is start ing to in c
5、rease.铜价的猛跌正好是在工业国家的对铜的需求比去年下降8%和经过两年的高 价后铜生产量正开始上升的时候发生的。Much inf ormati on has bee n covered, yet using only one sentence.A long and bori ng day at work tires your eyes and mind. Would nt it be even worse if you have to read on to some drab writings in news? So dont be surprised to see such lively
6、 expressi ons （用词生动形象）：2 Italy is one country where it is really good-bye to the boom, at least until the chr onic weak ness in the bala nee of payme nts is cured, and the 17%i nflatio n is reduced.”意大利是一个真正与经济繁荣告别了的国家，至少在国际收支方面的长期困 境得以改善，以及每年17%的通货膨胀有所一直之前，情况难以好转。2 Whe n it came to a pere nnial Cli
7、 nton bugaboo-pers onn el-th ings bega n on a promis ing no te. Prodded by the White House, Seve n Cabinet Chiefs announ ced their departures soon after Nov.5. The shakeup gave Cli nton a chance to revitalize his weary team. So have any of those jobs been filled? Nope.”克林顿刚刚看到即将摆脱困扰他多时的私人琐事的希望。在白宫的催
8、促下， 7位内阁要员宣布将于11月5日后卸任。此次内阁改组给克林顿以机会使其疲 惫的内阁恢复活力。内阁成员的人选是否已经确定了呢？没有。The usage of ellipsises makes eye-catching titles and subtitles:巧用省略）2 Who is afraid of global markets? Not U.S. i nvestors.”2 Time for a reality check in Asia. Time for a fire brigade.”2 Hubris? Perhaps. But Dobs on isnt the only p
9、utt ing up his chest these days.”傲慢吗？也许。但DOBSON可不是近来唯一一位趾高气昂的人。The freque nt use of quotes, pare ntheses and hyperbat on:（引语，插入语 及倒装）2 I am afraid the US banks are going to have to get used to see ing Doutsche Morga n Gren fell more ofte n, says Chief Executive Michael W.R. Dobs on.总裁Dobson说：恐怕美国银行将
10、不得不习惯于经常与Doutsche Morgan Grenfell 打交道了。”2 Any international company thats not planning to do something in China is probably missi ng a bet”，says J. Tracy O Rourke, CEO of Varia n Associates Inc., a California manufacturer of medical equipment. its like the frontier of days past.”任何一家不打算在中国作些事情的国际公司都
11、可能失去一次机会”，。 她犹如往日的西部处女地。”Part III Lets Talk BusinessFollowing is an earning forecast of Motorolas 1st quarter, 2002 and some an alysis of what such new press really means to in vestors.Motorolas First Quarter and Full Year Ear nings OutlookSCHAUMBURG, Ill., Jan. 23 /PRNewswire-FirstCall/ - Motorola,
12、 Inc. (NYSE: MOT) said today it expects sales in the first quarter of 2002 to be betwee n $6.0 billi on and $6.2 billi on. The compa ny expects to in cur a loss, exclud ing special items, of betwee n (11) cents and (14) cents per share in the first quarter.The compa ny con ti nues to expect sales fr
13、om ongoing operatio ns for the full-year 2002 to decli ne betwee n 5 perce nt and 10 perce nt compared to 2001. The compa ny con firmed that it con tin ues to expect to retur n to profitability in the third quarter of 2002 and be profitable for the full year 2002.Motorola also said that it believes
14、the curre nt 2002 consen sus ear nings expectation of 4 cents per share for the full year, excluding special items, is not only achievable, but can be exceeded. The compa ny believes that, if annual sales are n ear the high end of the compa nys guida nee range and the wireless han dset and semic on
15、ductor in dustries meet growth expectati on s, it is possible for the compa ny to ear n 15 cents per share in 2002, exclud ing special items, as the compa ny previously discussed. The gross marg in improveme nts an ticipated in these two bus in esses if their in dustries meet growth expectati ons, c
16、oupled with the expected sav ings from cost reducti ons, would make this level of ear nings possible.Busin ess Risks:Stateme nts about the compa nys sales and ear nings outlook are forward-look ing stateme nts based on curre nt expectati ons and in volve risks and un certa in ties. Motorola wishes to cauti on the reader that the factors below and those on pages F-29 through F-33 of
