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1、2022年考博英语-北京体育大学考试题库（难点、易错点剖析）附答案有详解1. 问答题Film makers understandably lose much of their interest in the genre, (appeal to)【答案】It is understandable that the genre doesnt appeal to film makers much.2. 翻译题If and when such a league becomes reality in China, it will no doubt be one of the hottest adverti
2、sing platforms in sports. But advertisers arent waiting for all the logistics to get worked outthey want to cash in on Chinas hot fans now.Houston has been reaping the benefits of Yaos marketing pull for several years now, but Milwaukee is just starting to get a taste of what Yi Jianlian has to offe
3、r. Chinese companies like Peak have already thrown advertising dollars the Bucks way. Now the Bucks are starting to see the cash flow the other direction as American companies begin using them to advertise across the ocean.This week the Milwaukee Journal Sentinel（密尔瓦基新闻卫报）reported that Milwaukee- ba
4、sed Rockwell Automation Inc. has begun advertising courtside（球场边缘区）during Bucks gamesin Chinese. “Were doing this solely to target our Chinese customers,” Rockwell spokesman John Bemaden told the paper. Rockwells ad, which rolls across the scorers table during each game for maybe a minute of cumulat
5、ive exposure, cost Rockwell six figures to place. But with an estimated 150 million potential customers watching each Bucks game in China, the price seems more than worth it.The papers report says the Bucks are seeking out more Chinese-language advertisers. As the NBA gains steam in China, finding t
6、hem should not be difficult.【答案】如果这一联盟在中国变为现实，那它无疑将成为体育界最热门的广告平台之一。但是广告商不会等待所有筹划准备工作完成，他们现在就想在中国狂热的篮球迷身上大赚一笔。几年来，休斯敦依靠姚明的市场吸引力获利丰厚，但密尔沃基才刚刚尝到易建联带来的利润甜头。像匹克这样的中国公司已经开始将大笔的广告费投入到雄鹿队身上。现在雄鹿也开始看到美国的公司反过来利用它们在海外做广告。本周，密尔瓦基新闻卫报报道说总部位于密尔瓦基的罗克韦尔自动化有限公司已经开始在雄鹿队比赛期间用中文在场边做广告。罗克韦尔的发言人约翰.博纳登告诉密尔瓦基新闻卫报说：“我们的广告就是
7、针对中国客户的。”罗克韦尔公司的广告在每场比赛的记分牌旁滚动播出，大约累计一分钟就会花掉该公司六位数的费用。但据估计，有一亿五千万的中国潜在消费者观看雄鹿的比赛，这点广告费简直是物超所值。该报还指出雄鹿正在寻找更多的中文的广告商。随着NBA在中国的崛起，想找到这样的人肯定不难。3. 单选题Whats the one word of advice a well-meaning professional would give to a recent college graduate? China? India! Brazil? How about trade?When the Commerce D
8、epartment reported last week that the trade deficit in June approached $50 billion, it set off a new round of economic doom saying. Imports, which soared to $200.3 billion in the month, are subtracted in the calculation of gross domestic product. The larger the trade deficit, the smaller the GDP. Sh
9、ould such imbalances continue, pessimists say, they could contribute to slower growth.But theres another way of looking at the trade data. Over the past two years, the figures on imports and exports seem not to signal a double-dip recessiona renewed decline in the broad level of economic activity in
10、 the United Statesbut an economic expansion.The rising volume of trademore goods and services shuttling in and out of the United Statesis good news for many sectors. Companies engaged in shipping, trucking, rail freight, delivery, and logistics have all been reporting better than expected results. T
11、he rising numbers signify growing vitality in foreign marketswhen we import more stuff, it puts more cash in the hands of people around the world, and U.S. exports are rising because more foreigners have the ability to buy the things we produce and market. The rising tide of trade is also good news
12、for people who work in trade sensitive businesses, especially those that produce commodities for which global demand sets the priceagricultural goods, mining, metals, oil.And while exports always seem to lag, U.S. companies are becoming more involved in the global economy with each passing month. Ge
13、neral Motors sells as many cars in China as in America each month. While that may not do much for imports, it does help GMs balance sheet and hence makes the Jobs of U.S.-based executives more stable.One great challenge for the U.S. economy is slack domestic consumer demand. Americans are paying dow
14、n debt, saving more, and spending more carefully. Thats to be expected, given what weve been through. But theres a bigger challenge. Can U.S.-based businesses, large and small, figure out how to get a piece of growing global demand? Unless you want to pick up and move to India or Brazil, or China, t
15、he best way to do that is through trade. It may seem obvious, but its no longer enough simply to do business with our friends and neighbors here at home.Companies and individuals who dont have a strategy to export more, or to get more involved in foreign markers, or to play a role in global trade, a
16、re shutting themselves out of the lions share of economic opportunity in our world.1.How do pessimists interpret the U.S. trade deficit in June?2.What does the author say about the trade data of the past two years?3.Who particularly benefit from the rising volume of trade?4.What is one of the challenges facing the American economy?5.What is the authors advice to U.S. companies and ind
