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1、2022年考博英语-四川农业大学考前拔高综合测试题（含答案带详解）1. 单选题In the business world today, Coca-Cola, a little more than a century old itself, stands out as the most successful product in the history of commerce. People on every continent, in almost every country of the world, are familiar with the name and taste of this
2、world-famous soft drink.Coca-Cola was born in Atlanta on May 8, 1886, when Dr. John Styth Pemberton produced the syrup, a pharmacist named, according to legend, in a brass pot in his backyard. When, by accident or design, carbonated water was added to the syrup, it produced a drink that was declared
3、 “delicious and refreshing.”The trademark “Coca-Cola” was registered in the U.S. Patent Office on January 31, 1893. Through clever advertising the demand for the product grew by leaps and bounds. One great leap forward came in 1894, when Joseph Biedenharn of Vicksburg, Mississippi, impressed with th
4、e demand for the drink at his soda fountain, installed bottling machinery and began to sell cases of Coca-Cola to plantations and lumber camps up and down the Missippi River. Today, the Coca-Cola bottling system is the largest, most widespread production and distribution, net-work in the world. In 1
5、916 the uniquely shaped bottle, designed by a glass company in Terre Huate, Indiana, was developed to protect Coca-Cola from imitations.In the 1920s Coca-Cola pioneered in producing “six-packs,” cardboard cartons that held six bottles of the drink. In 1929 a distinctively shaped fountain glass becam
6、e standard and helped to advertise the popularity of the drink.The international growth of Coca-Cola began in 1900, when a son of the companys founder took a jug of syrup with him on a vacation to England. The same year Coca-Cola traveled to Cuba and Puerto Rico, where bottling operations soon began
7、, as they did in Panama, the Philippines, and Guam. The first bottling company on the European continent began operation in France in 1920.Coca-Cola and the Olympics began their association in the summer of 1928, when an American freighter arrived in Amsterdam carrying the United States Olympic team
8、 and 1 000 cases of Coca-Cola. Forty thousand spectators filled the stadium to witness two firsts: the first lighting of the Olympic flame and the first sale of Coke at an Olympiad.Many people outside the United States had their first taste of Coca-Cola during World War , when 64 bottling plants wer
9、e shipped abroad (the first being in Algiers) to provide more than 5 billion bottles of Coke for American service personnel in Europe and the Pacific. In the next 20 years the number of countries with bottling operations nearly doubled.The worldwide appeal of Coca-Cola was dramatically displayed in
10、1971, when young people from around the world gathered on a hilltop in Italy to sing “Id like to buy the world a Coke”presenting a unifying global spirit.In 1976 the well-known advertising slogan “The Pause That Refreshes” (which first appeared in THE SATURDAY EVENING POST in 1929) was joined by a n
11、ew slogan: “Coke Adds Life.” A few years later “Have a Coke and a Smile” was added, and in 1982 the theme “Coke is it!” was launched around the world, followed by “Cant Beat the Feeling” in the late 1980s, and “Cant Beat the Real Thing” in the early 1990s.“The Pause That Refreshes” has come a long w
12、ay in 109 years.1. What did Dr. John Styth Pemberton do before he made the “delicious and refreshing” drink?2. The demand for the product grew _ through clever advertising.3. Which of the following is NOT true?4. When did the number of countries with bottling operations nearly double?5. Which of the
13、 following slogans did not make their first appearance in the 1980s?问题1选项A.He was a soft-drink dealer.B.He was an alcohol dealer.C.He was a physician.D.He was a pharmaceutical chemist.问题2选项A.very rapidlyB.steadilyC.slowlyD.unsteadily问题3选项A.Each cardboard carton can hold six bottles of the drink.B.Th
14、e growth of Coca-Cola began in 1900.C.In France, the first bottling company on the European continent began operation.D.The Olympics and Coca-Cola associated with each other in the summer of 1928.问题4选项A.1920s.B.1940s.C.1960s.D.1980s.问题5选项A.“Coke is it!”B.“Coke Adds Life.”C.“Cant Beat the Feeling.”D.
15、“Have a Coke and a Smile.”【答案】第1题:D第2题:A第3题:B第4题:C第5题:B【解析】1.客观细节题。由题干可以定位到文章第二段第一句Coca-Cola was born in Atlanta on May 8, 1886, when Dr. John Styth Pemberton produced the syrup, a pharmacist named, according to legend, in a brass pot in his backyard.（可口可乐于1886年5月8日诞生于亚特兰大，当时的药剂师约翰斯蒂斯彭伯顿在他后院的一个铜锅里制作
16、了这种糖浆。），说明约翰斯蒂斯彭伯顿在发明可乐之前是一名药剂师。因此D选项“他是一名药剂师”正确。A选项“他是一名软饮料经销商”，B选项“他是一名酒类经销商”，C选项“他是一名医生”均不符合题意，所以A, B, C错误。2.客观细节题。由题干可以定位到文章第三段第二句Through clever advertising the demand for the product grew by leaps and bounds.（通过巧妙的广告，对该产品的需求突飞猛进。），说明广告使得对可乐的需求猛增。因此A选项“非常迅速”正确。B选项“稳定”，C选项“缓慢”，D选项“不稳定”均不符合原文，所以B, C, D
