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1、会展与旅游学院课程代码：343.009.3课程名称英文：Principles of Event Management课程名称中文：会展管理原理学 分 数：3周 课 时：3预修课程：商务管理原理、管理概念主要容：The participants understand that successful events require systematic planning and organisation. They learn the fundamental ideas of planning and organisation. They get to grips intensively with
2、the service character of events. Students understand that quality management is one of the cornerstones of a successful event. They know the main methods and techniques of the project management industry and can apply them appropriately. 课程代码：343.028.3课程名称英文：Event Logistics课程名称中文：会展物流学 分 数：3周 课 时：3预
3、修课程： 主要容：本课程以物流管理知识为基础,主要教授物流管理在会展业中的应用。主要容包括物流管理的发展历程、物流管理的基础功能,物流和供应链管理、物流信息系统与记述、仓储管理、会展物流客户需求管理、会展物流计划与实施方法等。课程代码：课程名称英文：Principles of Economics课程名称中文：经济学原理学 分 数：3周 课 时：3预修课程：主要容：The students shall attain a general comprehension of the functioning of the market economy and shall know the role of
4、 the state within the market economy. The effects of different market forms and of state interventions in the price fixing in the market and the welfare are to be analysed and assessed. Furthermore economic-political decisions shall be understood and assessed in the setting of the national accounts
5、and various political conceptions. Besides that the students get to know the political protagonists and institutions on a national and international level.课程代码：243.012.3课程名称英文：Services Marketing课程名称中文：服务营销学 分 数：3周 课 时：3预修课程：主要容：The students understand the importance of a market-oriented design of th
6、e value-added chain of companies, and deepen their knowledge in the areas of Supply Chain Management and Marketing. They get to know the principles and methods of the design and optimisation of marketing and logistics processes. The interfaces and interdependencies of both areas become transparent.课
7、程代码：243.001.3课程名称英文：Accounting课程名称中文：会计学学 分 数：3周 课 时：3预修课程：主要容：The students know how to make up commercial single-entity and consolidated financial statements according to national HGB： German Commercial Code and international IFRS： International Financial Reporting Standards accounting regulations.
8、 They have detailed knowledge of the calculation, report and assessment of annual statement components and their positions. They master the coherence between commercial and national tax law.课程代码：343.018.3课程名称英文：Principles of Business Management课程名称中文：商务管理原理学 分 数：3周 课 时：3预修课程：经济学原理、服务营销主要容：The studen
9、ts get to know the basic principles of business management and the value chain process. They shall be able to fit in the elements of the value chain against the background of the factors of success in the market. Furthermore they shall know and be enabled to apply management and organisation techniq
10、ues.课程代码：243.013.3课程名称英文：Management Concepts课程名称中文：管理概念学 分 数：3周 课 时：3预修课程：经济学原理、服务营销主要容：Deepening and widening of theory and practice of management by understanding the underlying concepts.Identifying and making use of the linkages between concepts and tools of management.Fostering of personal skill
11、s, in particular study skills, working with others, conceptual thinking, presentation and communication skills, managing yourself.Getting used to working with a variety of media including a learning space and applying various teaching and learning skills. In the English module also：Applying and impr
12、oving your English language skills as regards listening, comprehension, speaking and writing. Opportunity to have your proficiency of English certified for the labour market TOEIC.课程代码：443.008.3课程名称英文：Communication and Key Qualifications课程名称中文：商务交际基础学 分 数：3周 课 时：3预修课程：各英语基础课主要容：The students shall di
13、scern the importance of key qualifications for their professional success and shall develop motivation to extend both their methodical and acting competences and their personal and social competences. The students shall develop a distinct ability to communicate and shall know how to act on an interc
14、ultural level in an appropriate and beneficial manner. The aim is to enable the students to be aware of communicative processes in everyday life so that they can document, systematize, analyse, evaluate, visualise and learn, within a predetermined period, how to present themselves and act authentica
15、lly and professionally. 课程代码：243.011.3课程名称英文：The Event Market课程名称中文：会展市场概论学 分 数：3周 课 时：3预修课程：主要容：Upon completion of this module, the students know and understand the substantial types, functions, and objectives of events. They arrange events as instruments of live communication. They understand the structure and competitive nature within the event economy, in particular Business-to-Businesses events. They understand the tasks and responsibilities from the point of view of enterprises, federations, as well as service providers required to produce a successful event. The
