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1、Shenzhen 26th Summer Universiade2011.8.12-2011.8.221、简介(introduction)University Games, World University Games, known as Little Olympics, organized by the International University Sports Federation. It organized only in college students and graduates of not more than two years of college students (ag
2、e limit 17-28 years) participated in a large multi-sports world. 世界大学生运动会，素有“小奥运会”之称，由“国际大学生体育联合会”（英语：International University Sports Federation）主办，只限在校大学生和毕业不超过两年的大学生（年龄限制为17-28岁）参加的世界大型综合性运动会。Shenzhen 26th Summer Universiade will be held from August 12th to August 22th in 2011. The main stadium is
3、 located in Longgang District, west of the city, about 15 kilometers from the city center.第26届世界大学生运动会将于2011年8月12日到8月22日在中国深圳举行. 主场馆位于深圳市龙岗中心城西区，距离市中心约15公里区。Located in Shenzhen Grand Canal northeast of Shenzhen city, Longgang District, west of the city, about 15 kilometers from the city center, is h
4、eld in 2011 in Shenzhen 26th Summer Universiade in the main stadium area, is also building up the city of Shenzhen implementation of cultural strategies, the development of sports industry, to promote the future of fitness center. 2、会徽(emblem)Emblem of Shenzhen Summer Universiade and its meaning“Hap
5、py U” consists of colored dots of varying size. Each dot is deemed a logo element, the meaning of which is open to different interpretations. The dot can be enlarged, reduced, concentrated or evolved into myriads of things or patterns, therefore carrying a rich variety of meanings. It tries to conve
6、y the message that the Universiade is a carnival gathering for university students from around the world. As innovation is the hallmark of the city of Shenzhen, the Executive Office of the Organizing Committee for Shenzhen Summer Universiade is committed to presenting a brand-new emblem distinguishi
7、ng the Universiade from other international sports meetings. While communicating powerful messages about the city, the Universiade, the youth and the life, the emblem embraces diversity and innovation and is open to different interpretations. U is rich in meanings. It may stand for “university”, “yo
8、u”, “union”, “universe” or other words, or be taken as a graphical mark representing bays in the city, Dapeng Bay for example, suggesting a happy reunion of college students of different races and colors from the five continents. The semicircular mark implies simultaneously openness and inclusivenes
9、s. U may be understood in six different ways, including a happy U (suggesting beautiful colors, liveliness, energy, and the theme of happy reunion of the youth from different parts of the world), an open U ( consisting of dots in five different colors, the simple yet powerful mark is rich in meaning
10、s), an inclusive U ( the colored dots evolve into smiling faces, balloons, garlands and drops of moisture); a youthful U (evolving into different sports-related images, to be used for the different sports of the Universiade), a cosmopolitan U ( the variedly colored and sized dots indicate a gatherin
11、g of people of different races and colors), and a futuristic U (a forward-looking design projecting the Shenzhen edition of the Universiade in an innovative way). Unlike previous pictographic designs for emblems, the emblem for Shenzhen Summer Universiade features dots which, when partitioned, separ
12、ated or combined into different forms, can still fully represent and identify the image to be conveyed. Its openness to a wide range of interpretations implies the host citys vitality and inclusiveness. The design is highly praised by the expert panel. “欢乐的U” 由大大小小的彩色圆点组成，每个圆点作为logo的其中一个元素，没有固定含义，可以
13、有多种想像，完全是一个开放的标志。 U：大学（University）、你U（You）、联合（Union、United）、世界宇宙（Universe）。U/也可以理解为深圳的海湾，比如大鹏湾，五大洲不同肤色的大学生聚集大鹏湾；U/U的半环和杯形，象征既容纳双开放。又可以成为六个段落的标题欢乐的U、开放的U、包容的U、青春的U、世界的U、未来的U。 整个“欢乐的U”以红、绿、黄、蓝、黑为基色，五种色彩的圆点组合成一个U形，五彩圆点自由地排列在U的图形中，黑色的英文字“Universiade”代表着世界大学生运动会的英文名称。“SHENZHEN2011”代表着举办城市深圳和举办时间2011年，五颗星
14、是国际大体联的标志。3、吉祥物The mascot mskt 吉祥物Mascot for Shenzhen Summer Universiade and its featuresUU, mascot for the Shenzhen Summer Universiade, is the brainchild of a design team headed by Wang Yuefei, a renowned local designer. The other four young members of the team include graphic designers Guo Dong an
15、d Xing Yishun, animation designer Wang Guanqun and 3D animation designer Li Xinyi. UU, close kin to the Universiade emblem, is a smiling face developed from the Happy U. In the shape of U, the initial letter of “Universiade”, it represents a great departure from tradition as important sport meetings
16、 tend to use human figures, animals or plants as their mascots. “UU” is given a variety of cute facial expressions: joyous, sweet and somewhat playful. These trendy and cheerful images are designed to embody the great vitality and uplifting spirit typical of the young people, express the expectation of the host city for the upcoming Shenzhen Summer Universiade, and highlight the role of the Games as a stage where young a
