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1、Analysis of CI design-oriented corporate cultureAbstract In the modern business activities, should be based on people-centered enterprises. CI is not only a corporate image strategy, or corporate culture strategy is a clear understanding of corporate philosophy and corporate culture. Mature design o
2、f the CI basis points, is to create corporate America, environmental beauty and life of Americas world. The pursuit of the United States, with the United States to win more benefits, but also offer such benefits to the community and the U.S. consumers, this is a mature, affluent socio-cultural symbo
3、l of progress. Key words CI design; corporate image; corporate culture The late 20th century, we have ushered in an era of rapid development of the changes. China Earth is from the planned economy towards market economy, economic system has undergone a major historical changes. Affected by a deep an
4、d close the service of economic development, the design, also entered an era of change in the name of the concept of comprehensive. Create a new image of a modern enterprise CI design, it is rooted in the socialist market economy, this piece of fertile soil, and to develop rapidly. Under the new con
5、cept, especially in todays discussion of the CI design and research, has been given from various circles at a great enthusiasm and interest in, have advocacy, referral, so CI education, to promote, to create and improve enterprise , the business group CI-designed social nature of value - will eventu
6、ally become a corporate culture of knowledge management resources and beauty , then become a CI design direction for the purpose and practice. And has become a business strategy can not be ignored important means and to improve and beautify the business environment, improve enterprise competitivenes
7、s, an important factor in the image and the latest theories. CI theory into practice in the United States has over half a century, popular in Japan more than 30 years, China Taiwan and other regions are still the theory has also been growing. CI theory - corporate image planning, it is different fro
8、m the traditional marketing strategy, marketing is no longer simply the products, but rather promoted to marketing on their own image created by a new marketing strategy and design theory. Also known as corporate identity system. The acronym for the CIS, referred to as CI. Is to draw on to shape the
9、 design system to create an overall image of the corporate strategy of the theory and methods. As of todays design principles CI strategy, which covers corporate philosophy (MI), Code of Conduct (BI), and visual identity (VI) the three constituent elements. Acts as the business of marketing tools an
10、d modern business tool for war. And in the world merged into a revolution for the enterprises economic development has brought a new vitality. With the pace of reform and opening up of Chinas accelerated growth and sustained economic momentum, has to go abroad with the world economy. The purposes of
11、 internationalization and liberalization of the competitive market, the need for a strong corporate brand image as a backup, and can quickly and effectively solve problems and meet the old system, the market in the old space, naturally subject to inject new momentum, this momentum is CI design. For
12、the CI of the meaning of Japanese PAOS de male founder who said: intentions, the planned, strategic way to show companies the desired image. For itself, through the company to produce the best internal and external business environment, this concept and methods, that is, CI . Simply put, is the face
13、-lift for the enterprise, exchange transfusion for Health. This is an enhanced enterprise value of existence and give their social, cultural meaning of an effective manner. Is in line with corporate long-term business strategy of a whole system planning, is to create a unique corporate personality,
14、is a complex system engineering. It covers the corporate vision, our overriding objective, management areas, management services, development strategy, corporate culture, a distinctive deep-seated corporate social responsibility soul of the re-shaping. The visual image recognition system (VI), is a
15、communication and design through the integration of communication tools, not simply to replace the company name, logo or standard word. If only this simple consideration, companies must no future. Often only a mere formality, a temporary solution for shallow, but also will introduce a perfunctory CI
16、 strategy astray. Sony director of propaganda department that Kuroki Yasuo, CI should be implemented to business differentiation, namely software-driven, from the companys basic operating principle of multiply out, The companies should be to create what the product as a starting point, while the development of what the m
