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1、Alcoholic Drinks - ChinaEuromonitor International : Country Market InsightJune 2008Alcoholic drinksChinaList of Contents and TablesExecutive Summary1Strong Market Performance Driven by Economic Growth1Domestic Players Rise To Lead the Market1More Foreign Companies Stirs Up the Competitive Environmen
2、t1Specialist Shops Start To Catch Attention1Forecast Growth Expects To Be Flat Due To Market Consolidation1Key Trends and Developments1Strong Demand Drives Prices Up1Olympic Game Starts To Pre-heat the Market2Polarised Consumer Preference Prevails3Growing Number of Young Drinking Consumers4Modern Li
3、festyles Brings More Occasions on Which To Consumer Alcoholic Drinks5Specialist Retailers5Summary 1Leading Specialist Retailers 20066Market Merger and Acquisition Activity6Summary 2Speculated Merger and Acquisition Activity 2006-20077Territory Key Trends and Developments7East China7Mid China10North
4、and Northeast China11Northwest China15South China19Southwest China21Market Background22Legislation22Taxation and Duty Levies23Table 1Taxation and Duty Levies on Alcoholic Drinks 200723Table 2Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 200724Table 3Selling Margin of a Typic
5、al Beer Brand 2007 - Tsingtao24Table 4Selling Margin of a Typical Domestic Wine Brand 2007 Great Wall24Table 5Selling Margin of a Typical Imported Wine Brand 2007 Jacobs Creek24Table 6Selling Margin of a Typical Domestic Spirits Brand 2007 - Jinliufu25Table 7Selling Margin of a Typical Imported Spir
6、it Brand 2007 Johnnie Walker Black Label25Operating Environment25Market Indicators26Table 8Retail Consumer Expenditure on Alcoholic Drinks 2002-200726Market Data26Table 9Sales of Alcoholic Drinks by Sector: Total Volume 2002-200726Table 10Sales of Alcoholic Drinks by Sector: Total Value 2002-200726T
7、able 11Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-200727Table 12Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-200727Table 13Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 200727Table 14Sales of Alcoholic Drinks by Sector by On-trade v
8、s Off-trade split: Value 200727Table 15Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 200728Table 16Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 200728Table 17Sales of Alcoholic Drinks by Region: Total Volume 2002-200728Table 18Sales of Al
9、coholic Drinks by Region: Total Value 2002-200728Table 19Sales of Alcoholic Drinks by Region: % Total Volume Growth 2002-200729Table 20Sales of Alcoholic Drinks by Region: % Total Value Growth 2002-200729Table 21Company Shares of Alcoholic Drinks by Global Brand Owner 2003-200629Table 22Off-trade Sa
10、les of Alcoholic Drinks by Distribution Format: % Value Analysis 200730Table 23Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 200730Table 24Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-201230Table 25Forecast Sales of Alcoholic Drinks by Se
11、ctor: Total Value 2007-201230Table 26Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-201231Table 27Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-201231Table 28Forecast Sales of Alcoholic Drinks by Region: Total Volume 2007-201231Table 29Forecast Sal
12、es of Alcoholic Drinks by Region: Total Value 2007-201231Table 30Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-201232Table 31Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-201232Definitions32Summary 3Research Sources33 Euromonitor InternationalPage
13、 iiAlcoholic drinksChinaALCOHOLIC DRINKS IN CHINAEXECUTIVE SUMMARYStrong Market Performance Driven by Economic GrowthWith expected GDP growing at more than 11% in 2007, Chinas economic growth reaches another new height. The economic growth also contributes greatly to the alcoholic drinks market, as
14、the total volume sales is outperforming than 2006 in terms of actual volume sold. Upgrading of consumers expenditure structure in urban markets drives demand up during 2007. Domestic Players Rise To Lead the MarketDomestic players remained strong in China, as many of them have been establishing very
15、 loyalty brands due culture and historical benefits. Moreover, the bull stock market in 2007 also gives a robust injection for big companies like China Resources Enterprise and Wuliangye Yibin Co Ltd. In less developed regions such as Northwest China and Mid China, the local brands appear to be dominant in beer and spirits as locals are more loyal to their own brands. More Foreign Companies Stirs Up the Compet
