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1、新职业英语教案第一册职业综合英语第一册2011-2012第1学期导言 本学期是学生入学后英语学习的第一学期，是紧张学习最关键的一个学期，在本学期要求大多数同学能够掌握职业综合英语中要求的基本词汇、语法，能听懂并学会一些较简单的职场口语。为了使学生对本学期的学习目的、授课内容及测试等有所了解，现说明如下： 本学期必讲课程有八个单元每个单元分为听、说、读、写几个板块。听说读写译五种技能同时发展。尤其是听说比重会适度加大。ReadingA为精读文章，考核时较为全面,ReadingB为一篇实用文体的文章,考核的重点是阅读。同时在授课中会一些更高层次的要求，诸如篇章的理解，句子深层次含义的理解，词汇的搭
2、配学习等。本学期要适当调动学生自主学习的积极性，集中体现在听说方面就是让他们更多的练习语言的实际应用，可适当进行一些与授课内容有关的课外活动，如：讨论、演讲、故事接龙、电影赏析等。为了使学生提高学习效率，增强课堂互动性，要求讲解每一单元前都进行复习，有些单元教师布置具体复习任务让学生完成。成绩的评定以期末考试和平时成绩相结合，平时的作业完成情况、出勤、课堂表现都将作为采分依据。 本学期的学时为48或52学时，第一次课为导论课不进行新课讲授，作为学生了解本学期教学内容、教学要求之用, 同时教师可适当征求学生对本学期课程的要求和建议。教 案 第 2 次课 章节、名称Unit 1:Reading A
3、教学目的和要求The students are expected to be able to1. know something about Google and understand the text of reading A2. grasp many useful expressions and patterns 重 点难 点the main idea of the reading AMaster the key language points and grammatical structures 教学进程（含课堂教学内容、教学方法、 辅助手段、师生互动、时间分配） . Leading in
4、 / Warming-up (20 minutes)1. fill the names of countries of each logo and list some companies for products2. background information about Google While- reading(60 minutes)1. new words and phrases rough study2. skimming the text and finish task13. detailed study of text (important words, phrases and
5、structures) . Post reading(10minutes) Finish task 2 on page5 and task 1 on page 12作业布置1.think about how to introduce a company both orally and in written form.2.Finish task 2 on page123.Preview the reading B 主要参考资料Teachers reference book. Material on web, 课后自我总结分析Unit 1 Organization Teaching stepsPr
6、e-reading tasks: Warming -upTask 1 Look at the following logos and give the names of the countries in which the companies are headquartered.Steps: 1)Ss read Warming up task 12)get Ss to look at the logos 3)go through the pronunciation of any problematic word 4) ask Ss to give the names of the countr
7、ies and give answers. Germany Japan USA Germany USA FranceRepublic of Korea Finland P. R. ChinaBackground information introduction1. What is a logo? A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logos design is for immediate reco
8、gnition. The logo is one aspect of a companys2. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.3. Wal-Mart Stores, Inc., founded in 1962, is an America
9、n public corporation that runs a chain of large, discount department stores. It is the worlds largest public corporation by revenue, according to the “2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail
10、group in the world in terms of revenue after Wal-Mart.Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is Chinas largest and the worlds fourth largest personal co
11、mputer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the worlds largest ma
12、nufacturer of mobile telephones.Task 2 List at least two companies for each type of the following products.1) students read warming up task 22) ask Ss to brainstorm as many countries as possible3) invite students to present their answers and add some more companies if necessary Television set : TCL,
13、 Sony, Panasonic, PhilipsComputer: Lenovo, Apple, IBM, SonySportswear: Li-Ning, Adidas, Nike, ReebokWhile-reading tasks:1)skim the text of the Reading A and then finish Exe task 1 .2)the study of Reading A Google by explaining new words ,language points to students1.relevant a. closely connected wit
14、h the subject you are discussing or the situation you are thinking about 相关联的，有关的 irrelevant(反义词) （短语）be relevant to sth 与相关 e.g. Can you tell us what work experience you have that is relevant to this position?Nobody believes that college English is never relvevant to his future career.2. achieve v.
15、 to succeed in reaching a particular goal or standard by making an effort for a long time 实现，取得（n）achievement , (短语) achieve success(取得成功), achieve ones ambition（实现抱负）e.g. Li Na achieved her ambition by winning the championship in French OpenChina has achieved the goal of GDP growth rate of no lower than 8%.3.appear to be/do to give the impression of being or doing something 似乎/好像e.g. She appeared to be in her late t
