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1、Coffee Shop Business PlanExecutive SummaryJava Culture coffee bar is determined to become a daily necessity for coffee addicts, a place to dream of as you try to escape the daily stresses of life andjust acomfortable place to meet your friends or to read a book, all in one. With the growing demand f
2、or high-quality gourmet coffee and great service, Java Culture will capitalize on its proximity to the University of Oregon campus to build a core group of repeat customers. Java Culture will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as
3、 free books that its patrons can read to enjoy their visit.The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Oregon campus. The owners have secured this location through a three-year lease with an option for extending. The have also provided $14
4、0,000 of the required $170,000 start-up funds. The remaining capital will be obtained throughBank of America commercial loans.The company is expected to grow sales revenue from $584,000 in FY2010 to $706,000 in year three. As Java Culture will strive to maintain a 65% gross profit margin and reasona
5、ble operating expenses,it will seenet profits grow from $100,000 to $125,000 during the same period1.1 ObjectivesJava Cultures objectives for the first year ofoperations are: Become selected as the Best New Coffee Bar in the area by the local restaurant guide. Turn in profits from the first month of
6、 operations. Maintain a 65% gross margin.1.2 Keys to SuccessThe keys to success will be: Store design that will be both visually attractive to customers, and designed for fast and efficient operations. Employee training to insure the best coffee preparation techniques. Marketing strategies aimed to
7、build a solid base of loyal customers, as well as maximizing the sales of high margin products, such as espresso drinks.1.3 MissionJava Culture will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying th
8、e best brewed coffeeor espresso and pastries in town. We will be in the business of helping our customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality. Java Culture will in
9、vest its profits to increase the employee satisfaction while providing stable return to its shareholders.Company SummaryJava Culture, an Oregon limited liability company, sells coffee, other beverages and snacks in its 2,300 square feet premium coffee bar located near the University of Oregon campus
10、. Java Cultures major investors are Arthur Garfield and James Polk who cumulatively own over 70% of the company. The start-up loss of the company is assumed in the amount of $27,680.2.1 Company OwnershipJava Culture is registered as a Limited Liability Corporation in the state of Oregon. Arthur Garf
11、ield owns 51% of the company. His cousin, James Polk, as well as Megan Flanigan and Todd Barkley hold minority stakes in Java Culture, LLC.2.2 Start-up SummaryThe start-up expenses include: Legal expenses for obtaining licenses and permits as well as the accounting services totaling $1,300. Marketin
12、g promotion expenses for the grand opening of Java Culture in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580. Consultants fees of $3,000 paid to ABC Espresso Services for the help with setting up the coffee bar. Insurance (general l
13、iability, workers compensation and property casualty) coverage at a total premium of $2,400. Pre-paid rent expenses for one month at $1.76 per square feet in the total amount of $4,400. Premises remodeling in the amount of $10,000. Other start-up expenses including stationery ($500) and phone and ut
14、ility deposits ($2,500).The required start-up assets of $142,320 include: Operating capital in the total amount of $67,123, which includes employees and owners salaries of $23,900 for the first two months and cash reserves for the first three months of operation (approximately $14,400 per month). St
15、art-up inventory of $16,027, which includes: o Coffee beans (12 regular brands andfive decaffeinated brands) - $6,000 o Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. - $7,900 o Retail supplies (napkins, coffee bags, cleaning, etc.) - $1,840 o Office supplies - $287 Equipment
16、for the total amount of $59,170: o Espresso machine - $6,000 o Coffee maker - $900 o Coffee grinder - $200 o Food service equipment (microwave, toasters, dishwasher, refrigerator, blender, etc.) - $18,000 o Storage hardware (bins, utensil rack, shelves, food case) - $3,720 o Counter area equipment (counter top, sink, ice machine, etc.) - $9,500 o Se
