《政治与商业演讲中概念隐喻语言特色比较分析》由会员分享，可在线阅读，更多相关《政治与商业演讲中概念隐喻语言特色比较分析（38页珍藏版）》请在金锄头文库上搜索。
1、哈尔滨工程大学本科生毕业论文AbstractMetaphor has always been a heated topic under discussion for linguistic studies. Up to now, researchers have established various theories about metaphor. Among the studies of metaphor, there is no systematic comparative study of conceptual metaphors in political orations and co
2、mmercial speeches. Therefore, this thesis made a comparative study of conceptual metaphors commonly applied in political orations and commercial speeches.The main aim of this present study is to analyze various conceptual metaphors used in political orations and commercial speeches, discuss their fu
3、nctions, compare their similarities and differences both in working mechanisms and in functions, and explore their relationship.The author finds out that metaphorical language is powerful in constructing ideologies both in political orations and commercial speeches. The speakers usually use the conc
4、eptual metaphors in their speeches to express themselves vividly. The conceptual metaphors used in political orations and commercial speeches have a lot of similarities, however, the types of conceptual metaphor and the words applied in the conceptual metaphors also have some differences. The author
5、 hopes that the findings will shed light on future metaphor studies especially on the study which compares or contains metaphors in political orations and commercial speeches as well as on the future metaphor teaching in schools.Key words: conceptual metaphor; political orations; commercial speeches
6、; comparative study 摘 要 隐喻一直是语言学研究的一个热点。至今隐喻研究已取得了大量成果，建立了多种隐喻理论，隐喻在许多具体领域的研究也得到了开展，但目前还没有专门针对政治与商业演讲中概念隐喻语言特色的对比研究，因此，本研究将对此问题进行一次尝试性的研究。本文的主要目的是对多种在政治与商业演讲中出现的概念隐喻进行分析，并对其功能、运用机制及功能的相似处及其区别以及概念隐喻在两种领域之间的联系进行探究。作者发现概念隐喻对于政治与商业演讲中意识形态的构建有着极其重要的作用，演讲者常常喜欢使用概念隐喻使自己的表达更加生动形象。政治与商业演讲中使用的概念隐喻有着很多相似处，但是在概
7、念隐喻的种类以及词汇的使用上也有着差别。作者希望本文能为未来概念隐喻的研究者有所启发，尤其是在政治与商业演讲中概念隐喻的对比研究以及未来学校隐喻教育方面有所启迪。关键词：概念隐喻；政治演讲；商业演讲；比较研究Contents. Introduction1. Literature Review52.1 Researches on Conceptual Metaphor52.2 Metaphorization in Political Orations62.3 Metaphorization in Economic Field82.4 Classifications of Conceptual M
8、etaphor102.4.1 Structural Metaphor102.4.2 Ontological Metaphor112.4.3 Orientational Metaphor12. Methodology of the Study133.1 Data Collection133.2 The Criteria of Metaphor Identification Applied in the Study143.3 Research Procedure15. Comparative Analysis of Conceptual Metaphor164.1 Comparative Anal
9、ysis in Structure Metaphor164.1.1 POLITIC IS A JOURNEY164.1.2 ECONOMY IS A JOURNEY184.2 Comparative Analysis in Ontological Metaphor214.2.1 POLITIC IS A HUMAN BEING214.2.2 ECONOMY IS A HUMAN BEING234.4 Comparative Analysis in Orientational Metaphor264.3.1 Orientational Metaphor in Political Orations
10、264.3.2 Orientational Metaphor in Commercial Speeches27. Conclusion30Works Cited32. IntroductionMetaphor study has a long history. Various metaphor theories have been established and applied to various fields: linguistics, rhetoric, philosophy, politics, and so on. In 1995, Radman put forward the te
11、rm “metaphorology”, which means that metaphor study has become an independent discipline.Lakoff and Johnson explore the cognitive nature of metaphor in the 1980s and propose the conceptual metaphor theory. According to them, metaphor is a cognitive tool: human conceptual system is metaphorically con
12、structed; metaphor exists in everyday language. Since then, a lot of scholars have been studying metaphors in various types of discourse. A lot of researches have been done on metaphor in either political orations or commercial speeches; however, most of them are done independently confined to one f
13、ield. This study not only combines cognitive linguistics and functional linguistics together, but also studies conceptual metaphors in political orations and commercial speeches together. The study of conceptual metaphor is based on Lakoff and Johnsons conceptual metaphor theory. The analyzed data a
14、re selected from US public political orations and commercial speeches. Analysis of the two fields of metaphor will be done one by one. The functions of conceptual metaphors in US public political orations and commercial speeches will be discussed and compared.Their relationship will be further explo
15、red. Finally, a conclusion will be reached.The main aim of this present study is to analyze various conceptual metaphors used in public political and commercial speeches, discuss their functions in the above-mentioned type of discourse, compare their similarities and differences both in working mech
16、anisms and in functions, and explore their relationship.A lot of researches have been done on either political orations or commercial speeches; however, most of them are done independently confined to one field. This study combines the above two together. It analyzes the same subjectmetaphor, but from two different yet somehow related perspectives. The conclusion is
