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1、Chapter One: Company Structure1. Explanation of the management structure 授权 delegate赋权 empowermentSome terms: title头衔，relationship, interaction, responsibility, span of control控制幅度， hierachy级别、层级2. Introduction of organizational structure A. Functional organizational structure 职能制 B. Divisional 事业部制
2、（可以按product产品分，也可以按geography区域分） C. Matrix 矩阵制ProductPresentNewPresentMarket penetration市场渗入Product development市场开发NewMarket development市场开发Diversification产品多样化Chapter Two: Recruitment1. Process of recruitment Job Description职务描述Person Specification 个人特质Submission of CV and application letter 投简历和求职
3、信Selection: Short listing 海选Interview面试Presentation演讲In-Tray Exercises 实际业务演习Psychometric Testing 心理测试Aptitude Testing 态度测试（涉及enclosed question封闭式问题和open question开放式问题）CRM=Customer Relationship Management 客户关系管理Customer Liaison 客户联系Recruitment outsourcing 招聘外包Panel 评审团 Chapter Three: Introduction to
4、 retailingTypes of retailing outlets: 1 Store-based RetailingTraditional Grocery StoreConvenience Store (涉及Seven Eleven和Wetsons屈臣氏)易初莲花是泰国旳阿迪达斯是德国旳耐克是美国旳，目前是世界上第一旳服装品牌Discount StoreSupermarket Hypermarket大型超市（涉及乐购和易初莲花）Warehouse Club仓储会员店Department Store 百货商店（涉及大洋百货，Sogo和Harrods）Harrods：伦敦奢侈品商店Ikea:
5、 “宜家”，瑞士，家居中心Specialty Store 专营店（如：苏宁电器）Exclusive shop 专卖店Home Center（如：金马凯旋家居精品广场，建材广场，Ikea）Shopping Center/Shopping Mall （具有娱乐设施，地下商场，娱乐加百货中心）Factory Outlets Center 厂家直销（如：安利Amway，雅芳Avon，完美日化）2 Non-store Selling Television ShoppingMail Order/catalogue orderShop on Network/e-tailingVending Machine
6、售货机Tele-ShoppingChapter Four: Introduction to FranchisingFranchisor 特许人 Agency 代理Franchisee 授许人 Exclusive agreement/agent 独家代理Brand name/ trademark 品牌 Distribution 经销Business format 商业模式1 Types of franchising：l Manufacturer and wholesaler 制造商与批发商Coca-cola “bottle factory” concentration solution集中方略l
7、 Manufacturer and retailer 制造商与零售商 4S: sales, service, support, Ford distribution (Wei han) l Wholesaler and retailer 批发商与零售商l Retailer and retailer 各加盟商之间（如：麦当劳）2 Unit franchise 单提特许经营Area franchise 区域特许经营3 Advantages and disadvantages（针对授许人）Advantages： a proven idea facility: recognisal TM /brand
8、name; Marketing(advertising, outlets, customer loyality), Production, Support(training, delivery, technics)and financing(get money easier from banking). risk redused network: supplier, competitorDisadvantages： costs: initial costs加盟费，continuing royaties品牌使用费(overhead 平常费用)，premise经营场地费, furnising装修费
9、，equipment, initial stock先期库存费 restriction: how to run the business, product varieties, regions, transfer risk: reputation, crisisChapter Five: Introduction to Banking Banking Deposit taking Lendinge.g. savings deposits e.g. mortgage loans Servicese.g. money transfer, remittance, collection, L/C1 Fu
10、nctions of banks To make and receive payments for customers (Services) To accept deposits and to keep them safe for customers (Banks try to find depositors) To lend money to customers (Banks try to find customers who are in need of money) However, banks take on the risks of default Note: These funct
11、ions are carried out through holding accounts for customers.2 Account: Current account/Settle account结算账户: used for transfer functionsDeposit account/Savings account储蓄帐户: used for deposits Current deposit account 活期Time deposit account 定期 Note:When a loan is agreed a separate loan account is created
12、 for the customerBanks take on risk an default.Deposit account and saving accounts are used for deposits3 How banks raise capital for lending CreditorsDeposits Loans from other banks Issue of their own bondsSight deposits Inter bank financingTime depositsSavings deposits4 Money supply货币供应: M0：cash e
13、ncirculation 流动中旳钞票M1：M0+current deposit 活期存款M2：M1+time deposit 定期存款M3：M2+short term 短期项目CDS:certificate of large deposits 大额定期存单Commercial document 商业票据 Chapter Six: Introduction to Fnancal Bank1 Central bankCentral bank of China 中国中央银行The ECB building in Frankfurt United States Federal Reserve 美联储
14、The Bank of England, central bank of the United Kingdom 英格兰银行Hong Kong Monetary Authority, housed in the International Finance Centre, Hong Kongs de facto central bank.2 Commerical Banks: State-owned Commercial bank 国有商业银行Industrial and Commercial Bank of China (ICBC) Agricultural bank of China (ABC)Bank of China (BC)Construction Bank of China (CBC) Joint-stock commercial bankC
