. . Unit 7 Fame and FortunePart I Getting readyExercise B. Keys:1. magazine 2. newspaper 3. Microsoft Company 4. successful 5. richest6. 3rd7. 1955 8.Washington9. computers 10. 13 11. baseball12. football 13. computer programs 14. perform 15. high16. computer language17. Basic 18. valuable 19. office20. home 21. established 22. 1975 23. three 24. computer software25. established 26.International27.Business 28.Machines 29. 198130. personal computer 31. operating system 32 . 129 33. computer companies34. Windows 35. easier 36. officials 37. 4000000038. thousands of millions of dollars 39. 16 000 40. 48 41. 30 42. 100 Tapescript: In the past few years, hundreds of magazine and newspaper stories have been written about Bill Gates and his company, the reason the Microsoft Company is extremely successful. It has made Bill Gate one of the richest men in the world. William Gates the 3rd was born in 1955, in a western city of Seattle, Washington. He became interested in computers when he was 13 years old. When most young boys his age were playing baseball or football, young Bill Gates was learning to write computer programs. These programs tell computers how to perform useful tasks. Bill Gate attended HarvardUniversity after high school. At Harvard, he began developing the computer language called Basic. He began to think that the computer would someday become a valuable tool that could be used in every office and home. Bill Gate returned to Seattle where he established the Microsoft Company in 1975. It employed only three workers. Microsoft developed computer software for established American companies, like General Electric and Citibank. Soon Microsoft was working with the International Business Machines Company known as IBM. In 1981,IBM began selling a personal computer that used Microsoft products as part of its operating system. By then, Microsoft had 129 workers. Today IBM still uses Microsoft's computer operating system. So do many other computer companies. One of the most famous Microsoft products is a program called Windows. Windows makes it much easier to use a computer. Company officials say Microsoft has sold about 40,000,000 copies of the Windows program around the world. Microsoft does thousands of millions of dollars in business each year. It now has more than 16,000 workers in more than 48 countries. Microsoft today produces computer programs in 30 languages and sells them in more than 100 countries.Part II Bill Gates’ new rulesExercise A. Keys:1980s --- quality1990s --- re-engineering2000s --- velocityExercise B. Keys:1. communication,2. sales data online, insights3. knowledge workers, high-level thinking4. create virtual teams5. paper process, digital process6. eliminate single-task jobs7. digital feedback loop8. route customer complaints9. redefine the boundaries10. business process, just-in-time delivery11. eliminate the middle man12. help customers solve problemsTapescript:If the 1980s were about quality and the 1990s were about re-engineering, then the 2000s will be about velocity. About how quickly business itself will be transacted. About how information access will alter the life-style of consumers and their expectations of business. Quality improvements and business-process improvements will occur far faster. When the increase in velocity is great enough, the very nature of business changes.To function in the digital age, we have developed a new digital infrastructure. It's like the human nervous system. Companies need to have that same kind of nervous system — the ability to run smoothly and efficiently, to respond quickly to emergencies and opportunities to quickly get valuable information to the people in the company who need it, the ability to quickly make decisions and interact with customers.The successful companies of the next decade will be the ones that use digital tools to reinvent the way they work. To make digital information flow an intrinsic part of your company, here are 12 key steps.1. Insist that communication flow through .2. Study sales data online to share insights easily.3. Shift knowledge workers into high-level thinking.4. Use digital tools to create virtual teams.5. Convert every paper process to a digital process.6. Use digital tools to eliminate single-task jobs.7. Create a digital feedback loop.8. Use digital systems to route customer complaints immediately.9. Use digital communication to redefine the boundaries.10. Transform every business process into just-in-time delivery.11. Use digital delivery to eliminate the middle man.12. Use digital tools to help customers solve problems for themselves.As I said in The Road Ahead, we always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10. Don't let yourself be lulled into inaction.You know you have built an excellen。