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1、全国7月高等教育自学考试英语阅读(一)试题请将答案填在答题纸相应位置上，所有题目用英文作答(翻译题除外)1. Careful Reading. (40 points, 2 points for each)Passage OneQuestions 1 to 5 are based on the following passage.The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of
2、 poor quality or high price because of an advertisement. For example, some advertisers have appealed to peoples desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers mon
3、ey.Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic (适合于节食旳), but just regular bread. There were fewer calories because it was slic
4、ed very thin, but there were the same number of calories in every loaf.On the positive side, emotional appeals may respond to a consumers real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The secur
5、ity of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.Each Consumer must evaluate her or h
6、is own situationAre the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumersbut it does not force them to buy the productConsumers still controlthe final buying decision1.Advertising can persuade the consumer to buy worthless products by_.A.st
7、ressing their high qualityB.convincing him of their low priceC.maintaining a balance between quality and priceD.appealing to his buying motives2.The reason why the bread advertisement is misleading is that_.A.thin slices of bread could contain more caloriesB.the loaf was cut into regular slicesC.the
8、 bread was not genuine breadD.the total number of calories in the loaf remained the same3.According to the passage，which 0f the following statements is true?A.Sometimes advertisements really sell what the consumer needs.B.Advertisements occasionally force consumers into buying things they dont need.
9、C.The buying motives of consumers are controlled by advertisements.D.Fire insurance is seldom a worthwhile investment.4.It can be inferred from the passage that a smart consumer should_.A.think carefully about the benefits described in the advertisements B.guard against the deceiving nature of adver
10、tisements C.be familiar with various advertising strategies D.avoid buying products that have strong emotional appeal5.The passage is mainly about_.A.how to make a wise buying decision B.ways to protect the interests of the consumer C.the positive and negative aspects of advertising D.the function o
11、f advertisements in promoting salesPassage TwoQuestions 6 to 10 are based on the following passage.Americans are proud of their variety and individuality, yet they love and respect few things more than a uniform, whether it is the uniform of an elevator operator or the uniform of a five-star general
12、. Why are uniforms so popular in the United States?Among the arguments for uniforms, one of the first is that in the eyes of most people they look more professional than civilian (百姓旳) clothes. People have become conditioned to expect superior quality from a man who wears a uniform. The television r
13、epairman who wears a uniform tends to inspire more trust than one who appears in civilian clothes. Faith in the skill of a garage mechanic is increased by a uniform. What easier way is there for a nurse, a policeman, a barber, or a waiter to lose professional identity than to step out of uniform?Uni
14、forms also have many practical benefits. They save on other clothes. They save on laundry bills. They are tax-deductible (可减税旳). They are often more comfortable and more durable than civilian clothes.Primary among the arguments against uniforms is their lack of variety and the consequent loss of ind
15、ividuality experienced by people who must wear them. Though there are many types of uniforms, the wearer of any particular type is generally stuck with it, without change, until retirement. When people look alike, they tend to think, speak, and act similarly, on the job at least.Uniforms also give r
16、ise to some practical problems. Though they are long-lasting, often their initial expense is greater than cost of civilian clothes. Some uniforms are also expensive to maintain, requiring professional dry cleaning rather than the home laundering possible with many types of civilian clothes.6. It is surprising that Americans who worship variety and individuality_.A. enjoy having
