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1、超星学习通外经贸英语函电（福建农林大学）章节答案1.1导入1、【多选题】According to the successful salesperson Summer, what are the principleswe should follow in business writing?A、politenessB、correctC、clearD、concise我的答案：ABCD2、【判断题】Most students agree that business writing is an important part to futurecareer.我的答案：对1.2商务英语信函格式1、【判断题】
2、The letterhead helps to form the impression of the writers firm, usuallycontaining all or some of the following elements: the companys name andaddress, postcode, telephone number, fax number, e-mail address, even webaddress, and etc.我的答案：对2、【判断题】It is usually to show the date in the order of day/mon
3、th/year (Americanpractice), or month/day/year (British practice).我的答案：错3、【判断题】Even if the receiver is known to the writer personally, a formal greetingsuch as “Dear Sir(s)” or “Dear Madam(s)” is used.我的答案：错4、【判断题】There are “Your ref” and “Our ref”, which are codes assigned to theletter by the recipi
4、ent and sender of the letter.我的答案：对5、【判断题】The inside address contains full postal address and post code only.我的答案：错6、【判断题】The salutation is a greeting to the recipient. It varies according to thecontext. However, there is no need to match it with the complimentary close.我的答案：错7、【判断题】The subject line
5、 states the gist of what the letter is about. The shortform “Re.” may precede the phrase that carries the subject matter.我的答案：对8、【判断题】The enclosure indicates materials or documents enclosed. The short form“Encs” is often used when there is one item enclosed.我的答案：错9、【判断题】If the sender of the letter d
6、oes not wish the recipient to know thatother people are receiving copies of the letter, a “cc” is sent.我的答案：错10、【判断题】The full block form layout is the most widely used method of display forbusiness documents.我的答案：错1.3商务英语写作基本技巧1、【多选题】When you are writing a letter to your new customer, you may think
7、aboutthe following factors_.A、Is your message concrete?B、Does the customer really want to buy your product?C、When will the customer replyD、Have you used specific and definite terms in making an offer or requiring aresponse?我的答案：AD2、【判断题】Business writing differs from other types of writing in that it
8、 is notreally successful unless it arouses readers attention and receives theirresponses.我的答案：对3、【判断题】To make their writing effective, business writers often apply 7CsPrinciples (i.e. clarity, conciseness, correctness, concreteness, creativeness,consideration and courtesy) to their writing.我的答案：错4、【
9、判断题】Courtesy means treating people with respect and friendly human concern.Writers try to consider the readers desires, problems, circumstances, emotionsand probable reactions to their request.我的答案：对5、【判断题】Consideration focuses on “I” or “we” (the writer) instead of “you” (thereader). I-centered wri
10、ting is the key to successful business.我的答案：错6、【判断题】Correctness principle comprises correct grammar and punctuation only.我的答案：错7、【判断题】Conciseness means avoiding unnecessary repetition and wordy expressions,including only relevant facts (with courtesy), and organizing effectively.我的答案：对8、【判断题】Use sho
11、rt sentences with correct words (avoid ambiguous wording and useprecise words instead of almost-precise words).我的答案：对9、【判断题】“Please airmail us the latest price list and sample for our reference. ”The above example violates the concreteness principle.我的答案：错10、【判断题】When you reply to an inquiry from a
12、customer, try to answer allquestions stated or implied. A prospective customers reaction to an incompletereply is likely to be unfavorable.我的答案：对1.4商务电子邮件格式以及写作技巧1、【多选题】When writing business emails, youd better not to use_ .A、slangsB、abbreviationsC、multiple exclamation pointsD、emojis我的答案：ABCD2、【判断题】
13、The subject needs to be concise.我的答案：对3、【判断题】When it comes to your professional image, a sloppily composed email cando more damage than a weak handshake or a wrinkled suit.我的答案：对4、【判断题】We can use “Good morning” or “Good afternoon” in the beginning of anemail as salutation.我的答案：对5、【判断题】Emails are qui
14、te private and confidential.我的答案：错6、【判断题】In business email, it is typical to have your title closely after yourname, which implies your authority.我的答案：对7、【判断题】As with any piece of business writing, you dont need proofreading whenyou finish writing emails.我的答案：错8、【判断题】It is rare to see the big part o
15、f privacy notice in the end of emails.我的答案：错9、【判断题】Emails allow us to keep projects moving when our co-workers areunavailable or on the other side of the world.我的答案：对10、【判断题】It is very common to have your way of contact and company websiteaddress in the signature part of your email.我的答案：对2.1.3章节测验1、【单选题】We avail ourselves_ this opportunity _approach you _theestablishment of trade relations with you.A、of, for, toB、of, to, forC、for, of, inD、for, to, to我的答案：B2、【单选题】We are sending you the samples_requested.A、beB、areC
