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1、Unit 3 Organization and Culture of a CompanyBackground 1.Corporate cultureHumans are social beings. This is how ideas and beliefs spread. In an ideal culture, people do the right thing, even when no ones looking. Not because theyll be punished or rewarded but because its the culturally accepted thin
2、g to do. Bottom-line advantages of a strong corporate culture include:l Motivation.l Low employee turnover/ reduced payroll cost.l Attendance.l Productivity.l Creative/ independent problem solving.l Ethics.l Personal accountability.l Enterprise value.2. Different departments in a companyHR Departmen
3、t人力资源部R&D Department 研发部PR Department 公关部Marketing Department 市场部Finance Department 财务部Quality Control Department 质管部Sales Department 销售部Customer Service Department 客服部Logistics Department 后勤部Purchasing Department 采购部Production Department 生产部Legal Affair Department 法务部IT Department 信息技术部Network Oper
4、ational Department 网络运营部Administration Department 行政部Suggested teaching planItemsObjectivesSuggested TimeGetting ReadyTo learn the different departments in a company and their basic functions.10 min.Text ATo get a general idea about Googles organization cultureTo master the important expressions and
5、 structures in the text and be able to apply them in practice80 min.Language FocusTo have a good command of the core vocabulary and structures in Text ATo learn to use possessives45 min.Text BTo have an overview of what motivates you at work and get some inspiration 45 min.Vocational FocusTo learn s
6、ome basic information about company organization and the features of each department To learn how to introduce a department to others90 min. Skill FocusListening and SpeakingTo learn the differences between some similar sounds in English To learn to express company rulesTo practice speaking skills45
7、 min.Skill FocusPractical WritingTo learn how to describe people, using possessives40 min. Practical LearningTo get familiar with different jobs in different departments5 min.Getting Ready1. Have the students think about the questionsWhat departments do you know in a company? What are their basic fu
8、nctions? Give some hints if necessary. (2 min.)2. Have the students complete the sentences according to their understanding. (4 min.)3. Have the students listen to the recording and check their answers. (4 min.)Listening Scripts of Getting Ready1. The Sales Department sells the products.2. The Produ
9、ction Department manufactures the product.3. The IT Department is in charge of the computer systems.4. The Market Research Department finds out what people will buy.5. The Customer Service Department deals with questions and complaints.6. The R&D Department researches and develops new products.7. Th
10、e Logistics Department stores and delivers the products.8. The PR Department is responsible for the image of the company.9. The Marketing Department advertises the products.10. The Quality Control Department checks whether the products are good or not.11. The Finance Department deals with money.12.
11、The Purchasing Department buys materials and equipment.13. The HR Department is responsible for employing new people and training the staff.14. The Import Department buys goods from other countries.15. The Export Department sells products to foreign countries.Key to Getting Ready1.Sales 2.Production
12、 3.IT 4.Market Research 5.Customer Service 6.R&D 7.Logistics 8.PR9.Marketing 10.Quality Control 11.Finance 12.Purchasing 13.HR 14.Import 15. ExportText A1.Have the students first listen to the recording of the new words and expressions, and then have them read them aloud and get familiar with their
13、meanings. (10 min.)2. Have the students listen to the recording of the text, and read the text more carefully and do the exercise in “Understanding your reading”. (25 min.)3. Have the students check their answers with each other and then ask some students to give their final answer. (10 min.)4. Ensu
14、re the students have a deep understanding of the text by explaining the language points. If time permits, have the students practice using them by composing new sentences. (25 min.)5. After an in-depth reading of the text, have the students work in groups to summarize the secret of Googles corporate
15、 culture. (10 min.)Key to Text A Exercise1. F 2. T 3. T 4. F 5. FLanguage PointsParagraph 11 .in a row 持续，接连This is her third win in a row. 这是她持续获得的第三次胜利。Inflation has fallen for the third month in a row. 通货膨胀持续第三个月在下降。【拓展】row n. 一排，一列，一行We sat in a row at the back of the room. 我们在屋子的背面坐成一排。Lets sit in the back row. 我们坐最后一排吧。2. peer n. 同龄人，同辈，同等地位的人She enjoys the respect of her peers. 她受到同辈的尊重。Peer pressure is strong among young people. 年轻人受到强大的同辈压力。3. benefit n. 福利，利益，益处Weve had the benefit of a good education. 我们得益于受
