《[2024版]国开电大专科《商务英语2》在线形考(单元自测1至8)试题及答案》由会员分享，可在线阅读，更多相关《[2024版]国开电大专科《商务英语2》在线形考(单元自测1至8)试题及答案（31页珍藏版）》请在金锄头文库上搜索。
1、2024版国开电大专科商务英语2在线形考(单元自测1至8) 试题及答案说明：资料整理于2023年12月；适用于国开电大专科学员一平台在线形考考试。单元自测1 试题及答案备注：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第 一 大题：选择填空(每题10分，共5题)从下列选择题库中抽2个小题!-As you know,Im not quite familiar with how to shop online.-Its a piece of cake!Ill show you how to do it.答案A.First of all,you should find a good e-c
2、ommerce site.-Great !Maybe from now on,I should try to buy goods online.答案C.Why not?Go ahead.Just give it a try.-I think we can use two or more kinds of media together in an advertising campaign.答案B.Thats quite right.We can attract more people.-Morning .Daniel.Today Id like to discuss the promotiona
3、l events of our products with you.答案C.OK.I think we should draw up a thorough plan,first.-Uh ,I think online shopping is very time-consuming.答案B.I somewhat agree with you,but not completely.从下列选择题库中抽3个小题!I know personal selling is also a very effective tool for building buyersconfidence. 答案B.upConsu
4、mers cant digest too much information on a web page,resulting low rates of return.答案B.inIn China,Taobao is one of e-commerce sites.答案B.the most popularIn my opinion,the first thing is what tools we should use.(考点：不定式结构的用法) 答案A.to be discussedIt can be aimed individuals with select surfing behavior.答
5、案C.at第二大题：完形填空(阅读理解选择、判断、翻译等)(共50分)从下列带题库中抽其中1个试题!翻译： 从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。1.Actually ,I have been thinking about online shopping for a long time.答案B.事实上，我一直考虑网上购物已有很长时间了。2.Increasingly ,online marketing is no longer just an option.It is a necessity.答案A.网络营销愈来愈不再只是一个选择。它是一种必然。3.Online shops
6、give us the opportunity to shop 24/7.答案C.网上商店为我们提供了一周7天、 一天24小时地全天候购物机会。4.The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. 答案B.消费者的网购热潮说明越来越多的消费者接受网络营销。5.Online marketing saves time and can be delivered anytime,anywhere.答案C.在线营销节约时间，可以随时随地传输信息。阅 读
7、 理 解 ：阅读下面的短文，根据文章内容从A、B、C 三个选项中选出 一 个最佳选项。DEVELOPMENT OF ONLINE MARKETINGWith the introduction of the Internet,there came many changes to the way a company might carry out a marketing strategy.About ten years ago,we shopped only at local stores in the market place using cash.Now a new world has bee
8、n opened up to people around the globe through the World Wide Web.We are able to browse the fanciest shops in the world from home,virtually that is.The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptan
9、ce of online marketing.Increasingly,online marketing is no longer just an option.It is a necessity.Online marketing is an electronically-based industry.In short,it refers to the conducting of business through the Internet.It is a way of buying and selling goods and services,and negotiating trade thr
10、ough digital communications.Online marketing allows businesses to reach a wider market while cutting costs,saving time and eliminating tons of paperwork.Most online retailers ask the customers to pay with a credit card.Regular buyers are issued electronic or digital signatures which are protected by
11、 passwords,enabling them to transact business securely via Internet.Online marketing is still in its early stages,as problems such as how to deal with credit card fraud on the Internet still have to be dealt with.But its future looks rosy.With the development of computer technology,e-commerce will i
12、nevitably become a must in our everyday lives.There is no doubt e-commerce has come of age.1. changed the way a company might carry out a marketing strategy over the past 10 years.答案A.The Internet22.What does virtually mean in Paragraph One?答案B.By means of a computer.3.Which of the following advanta
13、ges of online marketing is not mentioned?答案C.Increasing trust between traders and buyers.4.What problems are still outstanding in online shopping?答案B.Credit card fraud on the Internet.s.Which is the authors atitude towards online shopping?答案C.Undoubtedly the era of e-commerce has arrived.单元自测2 试题及答案
14、备注：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第一大题：选择填空(每题10分，共5题)从下列选择题库中抽2个小题!-But why is it so much higher in this market?答案C.There are many rich people in this area.-I wonder if you are able to offer market exclusivity for all of China?答案C.Thank you for your interest in representing our product.-It seems that
15、the sales volume has not reached our objective.答案C.Its true.Im sorry about that.-OK, what are your initial thoughts on our computers in China?Is there a market?答案C.I am very optimistic about the market opportunities in China.We are now looking for agents to cover southern China.-Excellent答案A.Im very familiar w
